The Importance of a Web Design Budget
Why a budget is important and why you shouldn’t be worried about disclosing it
The Importance of a Project Budget
As a web design company we are very familiar with what goes into preparing proposals and recommendations for a web project. If the web design budget is not outlined from the beginning, it’s just guess work trying to establish the best solution for a project – as the saying goes, “There are many ways to skin a cat”. Likewise, there are many ways to build a website. We always say that there is a solution for every budget and we genuinely mean that. However, what you want to achieve and how you achieve it is often dictated by your budget.
How does knowing the web design budget help?
It’s quite simple – if we know what your budget is, along with your business requirements, we can work out the best solution for you. There is little point in us working out a solution aimed at a $15,000 budget if you only have $5,000 available. It just saves wasted effort and puts all of the companies involved in your RFP (Request for Proposal) on a level playing field. It can be frustrating to find out that the custom-built ecommerce web design solution you have presented is overkill because there is only a small web design budget and an eBay shop would better fit the budget! When the budget is smaller, we would suggest working smarter, not harder. For example, consider a basic web design or template design and use tools readily available for some of the site’s functionality. We suggest things such as:
- Google maps API for showing the locations.
- Flickr to manage your photographs and integrate it into the site as an RSS feed.
- YouTube or Vimeo for managing your site video content.
- Basecamp for managing your clients’ area.
We can develop alternatives to all of these tools, but they obviously take time to develop and cost money. If the web design budget is tight and compromises can be made, the available tools are usually more than capable of doing the job.
A set budget means sharper quotes
As a customer, you want to get the best price possible and you should. We understand that you want to keep costs to a minimum; however it doesn’t always work in your favor. By not giving a defined budget you will likely end up with wide range of quotes from the companies involved, as each one suggests a different solution. It is simple economics really; each company involved is likely to charge similar amounts for similar solutions to cover overhead costs. By defining your budget, you are more likely to get similar proposals and suggestions for the work required, this means you can concentrate on establishing which solution is best for you, not just the cheapest one.
Will you just quote for the whole budget?
In some cases, yes, we would aim to build you a solution that meets your web design budget. In others, we understand that you need some of that budget for other things. For example, in the case of a new website, you will need some of that budget for advertising. There is no point in spending your entire budget on the website if no one can find it for several months! If your budget allows you should allocate funds towards the website development and set aside some funds for Internet advertising such as pay-per-click and search engine optimization work.
From ecommerce web design to a full-featured CMS system, we want to deliver you the best solution we can – the solution that maximizes your return on investment and ultimately brings you the most business. If that means saving money in one place to allow you to spend in another, then so be it. We consider ourselves to be consultants on your project, not just the company hired to design and develop your website.