SaaS Marketing Strategies
Software as a Service (SaaS) companies sometimes struggle to stand out online. If you're a SaaS company, how can you reach the most potential users? How can you get make your SaaS startup marketing effective without spending too much money?
WebFX, a leader in online marketing strategies, has created this page to offer SaaS companies a few tips and ideas to make the most of their marketing on even the smallest budget. SEO for SaaS companies exists — you just have to know how to approach it. Read on to get some ideas and learn how you can grow your user base without investing in costly advertising.
Internet Marketing Strategies for SaaS Companies
There are a lot of ways you can market your software and services online, but these are our five favorites for SaaS companies. These methods are a great way for you to better the SEO for SaaS companies
Social media networks like Facebook, Twitter, Pinterest, YouTube, Vine, Instagram, and reddit allow you to reach both potential and current users of your product. Social media allows you to have conversations with users, ask questions, get honest feedback, and drive traffic to your website, landing page, or app.
SaaS social media strategies vary by platform. For example, you could use Twitter to find and follow users interested in the industry in which your SaaS product is most effective. On Facebook, you can ask questions and interact with current users. On Pinterest, you can attract potential users of your software by pinning related images with relevant hashtags.
Some companies also use social media for customer service, which gives them the opportunity to send lightning-fast responses to user issues and resolve problems quickly.
Demos, Trials, and Special Offers
Want someone to user your SaaS product, but think the price might scare them away? Give them the chance to try it for free.
A demo, trial, or even a discount can be all the motivation a user needs to give your SaaS company a try. Price can be the biggest deterrent, and by extending a special offer as part of your SaaS marketing methods, you can clear that hurdle and potentially convert more users.
Don't play games with your demos: put the offers right on your landing page, rather than making the user hunt for it, or abandon your site before they get it in their email. They'll appreciate your honesty and willingness to be fair. Also, if they ask for an extension of their trial, why not give one to them? You're not going to lose any money... in fact, you might gain some.
Content marketing takes many forms, the most popular of which for SaaS companies are blogging, whitepapers, and case studies. These forms of content invite users or potential users to read and learn how others have used your software as a service for good in their own lives or companies.
When used correctly, content marketing for SaaS companies can be very, very powerful. Case studies can be a bottom of the funnel sales strategy that can convince potential users to sign up, while whitepapers can educate those on the benefits of your product or new developments in your industry—which can be especially helpful if you're dealing with something highly technical.
Conversion Rate Optimization
Want to improve the effectiveness of your marketing without spending more money on advertising, SEO, or content marketing? Conversion rate optimization, or CRO, is the answer.
CRO involves frequently testing even the smallest elements of your website or SaaS landing page to ensure that your buttons, calls to action, graphics, photos, or copywriting pieces are making users do exactly what you want them to. By A/B testing these elements against similarly-sized groups of users and comparing the reactions and responses, you'll be able to determine that (for example) a green button works better than a yellow one, or "Start For Free" is a better call to action than "Try It Now."
Why is CRO so important? It may not be a direct-to-consumer or a B2B marketing method like the others on our list, but we consider it in our top 5 because it makes a huge difference. CRO is also crucial because what works for one SaaS company may not work at all for another. So you have to test to find out what will maximize your conversions.
Search Engine Optimization
SEO is the practice of optimizing a website to rank better in searches on Google, Yahoo!, Bing, and other search engines. SEO is perhaps the most cost-effective way to expose your software to the most potential users, and to target your traffic without spending money on advertising or exposure that brings you the wrong kind of users.
SEO for SaaS companies typically involves a combination of copywriting or on-page copy optimization, link building, speeding up your pages or overall site, and content creation or optimization. You can work with an SEO company, like WebFX, to create a custom SEO strategy for SaaS that will bring you the highest amount of success and first page exposure.
Some of our client Successes
+95% case study ▸ IncreasedConversionRate by
+37% case study ▸ IncreasedLeadsGenerated by
+60% “We measure our success by how much we WOW our clients.”
Bill Craig WebFX President
Marketing Your SaaS Company Online with Help from WebFX
Not sure you can do it all on your own? Hoping to find a partner who can develop a comprehensive SaaS marketing plan with you? Look no further than WebFX.
WebFX, a full-service Internet marketing firm, has more than 10 years of experience helping businesses of all sizes reach customers online. We offer services designed to maximize your reach, drive targeted traffic, increase downloads, and improve the one metric you care about most: conversions.
Whether you're simply looking for a company to offer a little help with a basic SEO plan or need a full monthly marketing package that combines all the strategies detailed above, we can help. Contact us today for a fast, no-obligation quote, and to learn more about how WebFX can help your SaaS company reach more people online.
Looking to reach more users? Call 888.449.3239 or contact us online to learn more about marketing your SaaS company online with help from WebFX.