Partnering with our account-based marketing agency
Choose our account-based marketing agency, and you provide your business with an unmatched client experience. From our customized strategies to our knowledgeable account managers, you receive a seamless experience, as well as the results your company’s decision-makers demand.
Get a preview of what our account-based marketing services include:
In-depth target analysis
As one of the industry’s leading ABM marketing agencies, we recognize the critical role of your target account. It’s the backbone of your strategy, which is why our team invests a significant amount of time researching and analyzing your target account.
Our in-depth target analysis includes the following research:
- Company size
- Company decision-makers
- Company expectations and requirements for your service or product
Following your account manager’s assessment, they can begin building profiles and strategies for your business. Depending on their research, your account manager may develop a multi-pronged approach, allowing your company to reach decision-makers in different phases of the buying funnel.
The most valuable accounts come with a tremendous amount of competition. That’s why our dedicated account managers adopt a proactive, rather than reactive approach to account-based marketing. They research your competitors, determining which businesses are chasing your target account.
As a part of their research, they evaluate the following factors of your competitors:
- Management (in-house or outsourced)
With your account manager, you can review how competitors are targeting a potential client. For your account manager, this information provides incredible insight, allowing them to go after the weaknesses (and overcome the strengths) of your competitor’s campaign.
For our ABM company, data plays a critical role. Combined with the expertise of our award-winning team, it provides valuable information that eliminates the risk of biased decisions. We guide our strategies with data, rather than hunches.
That’s why our clients have earned more than $2.4 billion in revenue in the past five years.
When you partner with WebFX, you can expect your account manager to leverage their experience, plus industry-specific data. With the AI-power of IBM Watson, plus MarketingCloudFX, our client-exclusive and proprietary software, we can obtain actionable insights for building and improving your strategy.
As one of the leading account-based marketing agencies, we have access to billions of data points from a variety of industries. This vast databank provides your team and company decision-makers confidence in the accuracy and value of our recommendations.
A copy-and-paste approach doesn’t work in ABM marketing — or any other digital marketing strategy. That’s why your dedicated account manager creates a plan tailored to your business. They consider the unique features of your industry, product or service, and target account to build your campaign.
When building your strategy, your dedicated account manager answers the following questions:
- Where is each decision-maker in the buying funnel?
- What makes our product or service attractive to decision-makers?
- What questions or challenges do we need to answer or resolve for decision-makers?
- Which channels should our strategy target?
- How much should we invest in paid channels?
- How can we develop a stronger campaign than competitors?
With a personalized strategy, your business can launch a competitive campaign that can change your company. From securing a high-value account to maintaining the loyalty of a client, you can partner with our account-based marketing agency to generate real, tangible revenue for your business.
Even better, you can combine and coordinate your digital marketing strategies when you partner with WebFX. We're a full-service digital marketing agency as well as an ABM company, so we provide all the services your company needs to maximize the revenue, awareness, and loyalty generated by your online presence.
Mid-Size Businesses Trust WebFX
Their focus on ROI and their innate ability to communicate this information in a way that I understand has been the missing link with other digital marketing firms that I have used in the past.
Leah Pickard. ABWE
Partner with our account-based marketing agency, and you can expect routine check-ins and regular reports from your dedicated account manager. With our commitment to transparency, we make it easy for your team and company to track and monitor the progress of your strategy.
Plus, MarketingCloudFX allows your businesses to view the performance and results of your account-based marketing campaign 24/7. It’s accessible via desktop, as well as a mobile app, which allows your team to access your account on-the-go.
When you partner with WebFX, you can also expect your dedicated account manager to set measurable goals for your campaign. This additional step allows our team (and yours) to measure not only the results of your strategy but also the performance of our team.
As a preview, explore the results we’ve driven for our clients in the past five years:
- More than $2.4 billion in revenue
- More than 11.6 million managed transactions
- More than 4.2 million phone calls
- More than 6.3 million leads
This data is only part of what our account-based marketing agency does for clients. The results we drive allow businesses to grow, like by expanding into new areas, contributing to local communities, hiring new team members, and more.
With WebFX, you can create an immense and positive change in your business.
When you invest in account-based marketing, your business expects a return on investment (ROI). As your ABM marketing agency, we measure our success by your successes. That’s why we focus on not only driving revenue but also a substantial ROI for your business.
Already, account-based marketing drives a significant ROI. Around 97 percent of marketers state that ABM marketing provides a higher ROI than other marketing strategies. This fact, combined with our expertise, allows us to amplify the results of account-based marketing for your business.
Advanced AI technology
For account-based marketing companies, technology is critical. WebFX offers your business access to some of the best marketing software available. In addition to leveraging the power of IBM Watson, one of the most advanced machine learning and AI platforms, we also developed MarketingCloudFX.
MarketingCloudFX is our client-exclusive marketing suite and includes:
- LeadManagerFX, to track and manage offline and online leads
- CallTrackerFX, to monitor phone calls, voicemails, and more
- ContentAnalyticsFX, to develop user-friendly and revenue-generating content
- PredictionGeniusFX, to make data-driven decisions on future strategy moves
- CompetitorSpyFX, to track and monitor the movements of top competitors
- CompanyTrackerFX, to discover competitors evaluating your business
- LeadNurtureFX, to reach and reengage valuable leads
- ReviewBoostFX, to monitor and encourage online reviews
- VisitorRecorderFX, to gain insight into how users interact with your site
- CPLdashboardFX, to make lead generation costs transparent
- PersonalizeFX, to create a custom experience for high-value users
With MarketingCloudFX, your company gains immediate access to some of the industry’s most innovative tools. Plus, you receive insight into the movements of your target audience, which can inform your strategy. Even better, you have the tools to personalize your campaign to key decision-makers.
The best part is that you don’t have to do anything to use these tools. Your account manager can take care of leveraging this technology for your business, like by enabling PersonalizeFX to help your company create an unparalleled experience for the decision-makers of a target account.