3+ features to look for in top Amazon marketing agencies
You know which agencies topped our list of the best Amazon marketing companies, but what goes into choosing these companies? When selecting the top Amazon marketing agencies, we looked at several key features — and you should too, when hiring an agency — including:
1. In-depth knowledge
Just like email marketing and social media marketing, Amazon is its own digital marketing strategy.
That’s why the best Amazon marketing companies will have a dedicated team or department for promoting brands on Amazon. These teams understand the Amazon marketplace and recognize what it takes to rank well in search results, deliver exceptional service, and streamline inventory management.
Whether your business is new or familiar with selling on Amazon, you want a partner that knows Amazon and stays up-to-date on the latest features, trends, and tactics on the marketplace because that kind of agency will guide you towards success.
2. Positive reviews
Case studies, testimonials, and reviews all provide perspective on an agency and their service.
Besides looking at the number of reviews, it’s important to look at the quality. A reviewer that explained why a business met or failed to meet their expectations provides helpful context that you can use to narrow your choices.
Generally, top Amazon marketing agencies will feature a significant amount of positive reviews.
These agencies will also include testimonials and case studies on their websites. Use these resources to learn more about the client experience. Keep in mind that some agencies will not publish case studies due to non-disclosure agreements (NDAs).
3. Client-focused deliverables
Deliverables are another critical component to finding and choosing the best Amazon marketing companies. Businesses today often want an all-in-one solution, like when selecting an inventory management software.
Top agencies will provide these features with their services.
These agencies will also anticipate what their clients need to succeed and include those deliverables in their services. SageMailer, for instance, incorporated A/B testing into its program because A/B testing can offer data-driven insight into the best time to send review request emails.
4. Transparent pricing
While custom pricing is useful for enterprise-level companies, it’s time-consuming for small-to-midsized businesses (SMBs). You may waste hours researching and contacting multiple marketing agencies only to discover they’re outside your budget.
That’s why our list of the best Amazon marketing agencies highlighted companies with upfront pricing.
Besides publishing their rates online, these organizations offered realistic prices for their services. For example, some services, like Amazon SEO, can attract shady businesses that advertise super-low rates but provide subpar service.
5. Unmatched client support
The top Amazon marketing agencies on our list serve plenty of clients, but you want to feel like their only client when you work with one of them. That’s why some, like WebFX and Amazon, provide your business with a dedicated account manager.
This personalized approach allows companies like WebFX to deliver unmatched client support.
WebFX, for instance, maintains a client retention rate of 91% — the industry average is around 50%. Not to mention, the Amazon marketing company boasts a client recommendation score that’s 488% higher than the nationwide average.
How to find the best Amazon marketing company for your business
Are you ready to start (or narrow) your search for the best Amazon marketing company?
Then check out our quick tips for how to find a top Amazon marketing agency for your business:
- Determine what you need in a service or software
- Set a realistic budget
- Decide if you want to work with someone local, nationwide, or international
- Ask people in your network for recommendations
- Look for frequent problems or perks in online reviews or testimonials
- Try a free trial (if possible)
- Request a discovery call and compile a list of questions to ask
Keep in mind when looking for an Amazon marketing company that you are in control.
If you book a discovery call with an agency, that doesn’t mean you have to sign with them. Instead, that call is for both of you. Use it to learn about one another and decide whether you’re a good fit for each other. In comparison, if you sign-up for a free trial, you can always cancel it.
With these quick tips, you can set yourself up for success when researching Amazon marketing agencies.
