B2C Marketing Analytics: Your Guide to B2C Data Analysis

Analytics is a crucial component for your business-to-consumer (B2C) company because it helps provide you with insights into improving your campaigns. When you improve your campaigns, you drive more leads, revenue, and sales for your company.

On this page, we’ll go over everything you need to know about B2C marketing analytics and answer your questions like:

Keep reading to learn more about B2C marketing analytics!

Want to start using your analytics to power your decisions? Contact us online or call us today at 888-601-5359 to speak with a strategist about our marketing analytics services!

What is B2C marketing analytics?

B2C marketing analytics is the process of analyzing and evaluating your marketing data. Through this analysis, you can uncover actionable insights that enable you to improve your campaign performance and drive better results.

What’s the difference between B2B and B2C marketing analytics?

When looking at B2C marketing analytics, you may wonder what the difference is between B2B and B2C marketing analytics.

The most significant difference between B2B and B2C marketing analysis is the data you obtain to evaluate. B2C and B2B companies target different types of audiences. B2B businesses target decision-makers at companies, while B2C companies target individual consumers.

With B2C businesses, the focus is on obtaining data about individual consumers. These businesses focus on capturing information regarding demographics and buying habits.

For B2B businesses, the focus is on gathering data about organizations. The data these companies collect will focus on the organization rather than individuals at the organization. B2B companies will focus on data like company size and industry.

Because B2C and B2B businesses target different audiences, the data they evaluate is different. Therefore, the outcomes of the analysis and focus for improvements will also be different.

Why is data analysis for B2C important?

If you’re wondering why analyzing data for B2C businesses is essential, we’ve got answers. Here are four reasons you’ll want to analyze your marketing data:

1. B2C marketing analytics help you understand your customers better

When you do B2C data analysis, you’re helping your business understand your customers better. Your marketing campaigns provide insight into your audience’s likes and what grabs their attention.

Analyzing your marketing data enables you to see where your audience spends their time when visiting your website, what products they check out, and more. You better understand what your customers like, so you can adjust your marketing to meet their needs and boost revenue for your business.

2. B2C marketing analytics enables you to make data-backed decisions

Analyzing data for B2C businesses allows you to make data-backed decisions with your marketing. Many of the companies’ decisions are based on what they think their audience likes and go from there.

With B2C data analysis, you can make data-backed decisions with your marketing. You can analyze your current marketing performance and tweak your marketing based on the results you see. It allows you to make decisions that aren’t backed by hunches but rather viable data.

3. B2C marketing analytics help you improve your marketing strategies

When you do B2C data analysis, you’ll uncover ways to improve your marketing strategies. Your marketing strategies won’t be perfect from the start. Even if they drive great results initially, there’s always room to improve.

B2C marketing analytics help you see where you can make improvements and help your marketing perform better. You can analyze your data to determine which strategies underperform and what’s causing it. Then, you can take those insights and use them to adjust your campaigns.

4. B2C marketing analytics help you provide a better user experience (UX)

One of the most significant benefits of B2C data analysis is that it enables you to provide better experiences for your audience. If you want to keep consumers coming back to your business to buy your products or use your services, you must deliver a top-notch user experience.

B2C marketing analytics help you uncover what’s working and what’s not. You can identify areas to improve your customer experience, ultimately leading to more sales and revenue for your company.

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What does B2C marketing analytics tell you?

When looking at B2C marketing analytics, you can learn a lot about your marketing, customers, and more. Here are four insights you gain from analyzing data for your B2C business:

1. What marketing strategies work best

When you’re analyzing data for your B2C business, you can uncover which marketing strategies work best for your company. You can analyze the data for different strategies and discover which strategies drive results you desire, like leads and sales.

For example, data analysis tools, like Google Analytics, provide you with data on the performance of your campaigns –– for Google Analytics, it’s data on your search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns. You can analyze this data to determine what keywords drive the best traffic, which ads generate the most clicks, and more.

Data about Google Shopping

When you gain insight into what marketing strategies work best, you can adjust your marketing campaigns to invest more in those strategies. You can also discover which strategies drive less than stellar results and uncover insights to help you improve them.

2. Where problems occur on your website

Your website is at the heart of everything you do. So, when you’re driving people to your website with your digital marketing strategies, you want to ensure they have a positive experience with your business.

If users don’t have a great experience on your website, your marketing analytics will uncover that fact. Your analytics help you discover what’s not working with your website and where problems occur for visitors.

For example, after analyzing your checkout pages, you may find a steep decline in people inputting their information on the billing and shipping page. After deeper analysis, you may discover that people don’t want to input their information twice, hence the drop-off.

As a result, you may add an option to your checkout process with a checkbox that says, “My billing address is the same as my shipping address.” Your marketing analytics helped you uncover this problem, and as a result, you were able to implement a solution to improve your conversions.

B2C marketing analytics helps you uncover problems on your website so you can improve your audience’s experience and drive more revenue as a result.

3. How customers interact with your business

Analyzing data for B2C helps you understand how customers interact with your business. You can see which pages they spend the most time on, what drives them to your website, and more.

It’s critical to understand how customers interact with your business to continually make improvements with your marketing to attract more customers in that same way. For example, you may find that your polls perform the best out of all your social media posts.

This analytics insight help you uncover how your customers interact with your social media, which can help you adjust your social media campaign to drive better results.

Social media post on Nerd Wallet's Facebook page

Overall, B2C marketing analytics help you understand how customers interact with your marketing, so you can adjust to deliver a better experience.

4. Where customers struggle

One of the most essential roles of B2C data analysis is helping you discover points where customers struggle. Whether it’s your website or a marketing campaign, you may think you’ve crafted the perfect campaign, only to find it’s not driving the results you desire.

Upon analyzing your marketing data, you may discover that customers struggle with certain aspects of your campaign or website.

For example, let’s say you run a financial planning business. You have an interactive calculator on your web page about retirement savings that allows people to adjust and see how much they need to save currently to retire comfortably.

NerdWallet's retirement cost calculator

You think this tool is a great way to build engagement on the page, but when you look at the data, you find low engagement on the page.

So, you ask someone on your team who isn’t familiar with the calculator to test it, only to find it’s challenging to use. The sliders don’t slide smoothly, making it a frustrating experience. Now you know, though, why the page struggled to perform how you thought it would.

With marketing analytics for B2C, you can uncover these pain points your customers face and make improvements. When you provide a better user experience, you improve the overall success of your marketing strategies.

B2C marketing analytics: Partner with a marketing analytics expert

Marketing analytics for B2C businesses is your key to unlocking revenue and new customers for your company. When you partner with a team of analytics experts, you can gain even more impactful insights into your marketing.

WebFX is a top-rated marketing analytics company that’s been helping small-to-midsized businesses (SMBs) grow their operations for over 20 years. We’ve driven $3 billion in revenue and over 7.8 million leads for our clients in the past five years alone.

Ready to get more from your marketing analytics? Contact us online or call us today at 888-601-5359 to speak with a strategist about our marketing analytics services!

 

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