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Learn Marketing Analytics: The Ultimate Resource Library

Learn marketing analytics with free resources from our award-winning experts to become an analytics expert for your business! Browse our resource library below to learn the basics of marketing analytics with helpful guides, tools, videos, and more to help you create effective marketing campaigns that will help you achieve your business goals.

Why Are Analytics Important?

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Why are Analytics Important? Internet marketers have an obsession with analytics, and for good reason. Analytics are at the core of the entire digital marketing industry. Much of what we do wouldn’t be possible without the extensive data available to […]

View Full Story ~ 4 minute read

What Web Marketing Analytics Are Most Important?

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What Web Marketing Analytics Are Most Important? We’ve become a highly data-driven society, and for good reason: Good data doesn’t lie. Unfortunately, bad data does. This means that in order to make informed marketing decisions, you need to be sure […]

View Full Story ~ 5 minute read

Google Analytics Definitions

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Google Analytics Definitions Logging into Google Analytics (GA) for the first time can be a bit overwhelming. You’re immediately shown a dashboard filled with information, and it can be hard to find exactly what you’re looking for. View our Digital […]

View Full Story ~ 8 minute read

How to Get the Most out of Google Search Analytics

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How to Get the Most out of Google Search Analytics Google Search Analytics is essential for tracking your website performance and organic search traffic. It brings over data from Google Search Console’s performance section into Google Analytics so you can […]

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How to start a Google Analytics account
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Setting Up Google Analytics: How To Do It, Great Features, and FAQs

Setting Up Google Analytics: How To Do It, Great Features, and FAQs Google Analytics — it’s a powerful and free website analytics tool that more than 50% of websites use. View Our Digital Services

Read Blog Post ~ 17 minute read

What is a Good Bounce Rate

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What is a Good Bounce Rate? While there’s not one simple answer to what a good bounce rate benchmark is, bounce rates can range anywhere from 10% or less to as high as 90% or more. It all really depends […]

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