Analytics Resources for Digital Marketing From WebFX

Your resource for everything you need to know about digital marketing from the professionals at WebFX

Google Analytics Definitions


Home Google Analytics Definitions Logging into Google Analytics (GA) for the first time can be a bit overwhelming. You’re immediately shown a dashboard filled with information, and it can be hard to find exactly what you’re looking for. View our […]

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How to Get the Most out of Google Search Analytics


Home How to Get the Most out of Google Search Analytics Google Search Analytics is essential for tracking your website performance and organic search traffic. It brings over data from Google Search Console’s performance section into Google Analytics so you […]

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Setting Up Google Analytics: How to Do It, Great Features, and FAQs


Home Setting Up Google Analytics: How To Do It, Great Features, and FAQs Google Analytics — it’s a powerful and free website analytics tool that more than 50% of websites use. View Our Digital Services

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Website Visitor Analysis and Analytics


Home Website Visitor Analysis and Analytics Knowing exactly who is coming to your website — and what they’re doing once they get there — can help you boost conversions and cater to your visitors. After all, an important part of […]

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bounce rate column in google analytics

What is a Good Bounce Rate

Home What is a Good Bounce Rate? While there’s not one simple answer to what a good bounce rate benchmark is, bounce rates can range anywhere from 10% or less to as high as 90% or more. It all really […]

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How to Fix Self-Referrals in Google Analytics


Home How to Fix Self-Referrals in Google Analytics If you use Internet marketing to grow your business, you’re familiar with Google Analytics. It’s the most widely-used website analytics platform in the world, and it is used by companies of all […]

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How to Choose a Marketing Analytics Service


Home How to Choose a Marketing Analytics Service When it comes to choosing any business partner, you have to be very selective. There are so many providers available, but which is right for you? When it comes to picking a […]

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Explore one of these categories to go more in-depth on a specific analytics topic or keep reading for our beginner’s guide to digital marketing analytics, complete with additional resources.

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Learn the basics of marketing analytics

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Learn marketing analytics terminology

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Get the latest marketing analytics statistics

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Learn about marketing analytics technology

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Learn about marketing analytics for SMBs

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Learn about marketing analytics for B2B companies

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Learn about marketing analytics for B2C companies

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Learn about marketing analytics for ecommerce companies

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Learn about marketing analytics for enterprise companies

What is marketing analytics?

Marketing analytics refers to analyzing data to measure, evaluate, and manage marketing performance to maximize effectiveness and optimize your business’s return on investment (ROI). By applying technology and analytical processes to marketing-related data, businesses can understand what drives consumer actions, refine their marketing campaigns, and increase their ROI.

Why is analytics important for digital marketing?

Analytics is important for digital marketing because it enables marketers to make data-driven decisions.

Analytics allows you to quantify the effects of the various techniques in your marketing strategy so that you can improve and optimize your campaigns.

With analytics, you can combine all of your marketing data in one place and improve your understanding of trends over time.

Learn more about the benefits of marketing analytics

How to get started with digital marketing analytics

How can you get started with marketing analytics? Here are a few essential steps to follow.

1. Set SMART goals for your marketing campaign

Setting goals helps you measure your progress and have a clear end in mind to aim for. To create more effective goals, use the SMART method by creating goals that are specific, measurable, attainable, relevant, and timely.

2. Choose your marketing performance metrics

This will enable you to keep all your campaign data in one place and analyze performance. These metrics, or key performance indicators (KPIs), help you quantify your progress toward your goals.

3. Set up marketing performance measurement tools

Digital marketing efforts are Internet-based, so you have access to accurate, detailed information about how your campaigns perform. Some tools you can use include:

4. Start measuring your marketing performance

Once you have your marketing goals, metrics, and tools ready to go, start tracking your metrics. Tracking important marketing performance metrics will tell you what’s working in your campaign and what you need to change.

two marketers in a meetingWorking with a marketing analytics agency

Marketing analytics companies help you collect information about your website, marketing campaigns, and potential customers. They will also break that information down for you so you understand it.

Professional marketing analytics firms stay on top of the analytics industry so you don’t have to. This helps them ensure you have the most valuable data and insights available, enabling you to stay ahead of the competition and maximize your marketing’s ROI.

It’s essential to choose the right marketing analytics company to help you make the most of your analytics and improve your marketing campaigns.

Learn more about working with marketing analytics companies

Get the inside scoop on marketing analytics services with the resources below. Learn what a marketing analytics company does, what services they offer, how to choose the right company to work with, and more. Plus, learn about the expert marketing analytics services we offer here at WebFX.

Marketing analytics for different types of businesses

The ideal analytics tools and techniques might differ depending on the type of business you run. Explore marketing analytics resources for various kinds of companies here:

Marketing analytics for B2C companies

Marketing analytics for B2B companies

Marketing analytics for SMBs

Marketing analytics for enterprise companies

Marketing analytics for ecommerce companies

Additional Channels and Strategies

Learn how to market (and measure) your company’s success with other digital marketing strategies, like content marketing, social media marketing, and email marketing, with the following resources!

Learn more about marketing analytics

If you’re ready to learn more about how analytics can improve your marketing campaigns, sign up for WebFX emails to get the latest marketing tips and actionable advice delivered straight to your inbox.

We look forward to helping your business grow!