Analytics

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What Are Waterfall Charts and How Can You Use Them?

Analytics

When it comes to analyzing data, charts are a business’s best friend. You probably already use countless charts in your marketing, from bar graphs to pie charts. The type of graph we’re here to tell you about is the waterfall […]

What is Amazon Brand Analytics and What Can It Do for You?

Analytics

If you’re trying to expand your ecommerce reach online, Amazon is one of the best places to go. By selling on Amazon, you can reach a whole new audience of potential customers. Of course, before you can sell on Amazon, […]

Vanity Metrics: Definition, Dangers, and Examples

Analytics

You don’t have to look far to find headline-grabbing metrics these days. Apps are bragging about how many users they have. Bloggers proudly share their monthly visits. While they might look good on paper, they don’t offer much in the […]

Read Blog Post ~ 11 minutes read
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Analytics

Beginner Tips for Diving Into User Segmentation

Back in December, in a blog post written by one of my colleagues, myself and a few other WebFX-ers made commitments to specific internet marketing New Years Resolutions for 2013. My resolution? To ‘experiment’ with advanced analytics reporting techniques for […]

Read Blog Post ~ 6 minutes read

How to Track Offline Advertising in Google Analytics

Analytics

Outside of the web, the marketing world has an endless list of tools to help us communicate with our audience. Each medium has its own strengths which give them an advantage over others. Many marketing budgets are devoting more and […]

Read Blog Post ~ 10 minutes read

Comprehensive Multi-Channel Conversion Reporting in Google Analytics

Analytics

Now that Google Analytics has blessed us with the Multi-Channel Funnel reports, you’ve got unprecedented access to your website visitors. But how do you segment this traffic effectively? I’ve developed the following “Comprehensive” report to break it down. Don’t use this or exact revenue […]

Read Blog Post ~ 8 minutes read

Bounce!: Why Visitors Leaving Your Site Isn’t Always a Bad Thing

Analytics

[photo by sean dreilinger] Bounce! Go ahead … it’s okay! That’s right, I said it – Bounce! The term “Bounce” or “Bounce Rate” has a negative connotation surrounding it when referring to site analytics. There are many instances when bounces […]

Read Blog Post ~ 6 minutes read

How to Improve Your SEO Keyword Targeting with Motion Charts

Analytics

I don’t know about the rest of you, but I love to look at visual representations of my analytics data whenever possible. Line graphs, pie charts, scatter charts…they all do a pretty good job of presenting data in a relational […]

Read Blog Post ~ 7 minutes read
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