When it comes to analyzing data, charts are a business’s best friend. You probably already use countless charts in your marketing, from bar graphs to pie charts. The type of graph we’re here to tell you about is the waterfall […]

If you’re trying to expand your ecommerce reach online, Amazon is one of the best places to go. By selling on Amazon, you can reach a whole new audience of potential customers. Of course, before you can sell on Amazon, […]

You don’t have to look far to find headline-grabbing metrics these days. Apps are bragging about how many users they have. Bloggers proudly share their monthly visits. While they might look good on paper, they don’t offer much in the […]

Outside of the web, the marketing world has an endless list of tools to help us communicate with our audience. Each medium has its own strengths which give them an advantage over others. Many marketing budgets are devoting more and […]

Now that Google Analytics has blessed us with the Multi-Channel Funnel reports, you’ve got unprecedented access to your website visitors. But how do you segment this traffic effectively? I’ve developed the following “Comprehensive” report to break it down. Don’t use this or exact revenue […]

[photo by sean dreilinger] Bounce! Go ahead … it’s okay! That’s right, I said it – Bounce! The term “Bounce” or “Bounce Rate” has a negative connotation surrounding it when referring to site analytics. There are many instances when bounces […]

I don’t know about the rest of you, but I love to look at visual representations of my analytics data whenever possible. Line graphs, pie charts, scatter charts…they all do a pretty good job of presenting data in a relational […]