10 Content Marketing Goals Worth Pursuing

In 2024, almost all online experiences start with a search. Brands capitalize on this trend by using search engine optimization (SEO) to increase their rankings and appear organically on search engine results pages (SERPs) for consumers to explore.

Your objective should be to create and implement a marketing plan that allows you to improve your chances of appearing on these pages, either locally or generally, above the competition. A content marketing strategy is excellent for making that happen. However, online content means nothing if you aren’t saying anything meaningful.

So, how can you create a successful content marketing campaign? Keep reading to find out. You can also join our list of over 200,000 readers who get Revenue Weekly delivered to their inbox with the latest tips and trends for digital strategies.

What is content marketing?

Content marketing is a strategy that businesses use to create and promote web content online. Some methods that assist with accomplishing this goal include creating and distributing materials like social media posts, blog posts, videos, and more. Based on a business’s intentions, different types of content aim to inform, instruct, or sell.

What makes content marketing effective?

You may have heard the phrase “content is king,” explaining online content’s role in everyone’s lives. We are constantly flooded with content through social media, television, or our inboxes.

Many top businesses use content marketing to attract and influence potential consumers, including companies such as Airbnb and Home Depot. What these companies have in common — and what makes them successful — is that they have set specific goals for themselves.

Setting goals will give your content purpose by showing your audience what to read next, where to click, and more. It also gives you a strategic framework to better evaluate your performance and make changes when necessary.

10 content marketing goals for your business

Objectives for each company vary depending on the unique factors of their target audience and industry. In general, however, a customized approach for monthly, quarterly, and annual intentions helps a business stay on track throughout the year. Create a game plan for your team with these 10 content marketing goals: 

1. Increase brand awareness

Sharing information about your company is a starting point for building brand awareness in the sales funnel process. Educate your current and prospective customers by:

• Writing comprehensive descriptions
• Highlighting your benefits
• Providing statistics
• Clearing up any misconceptions
• Sharing the impact of your business with testimonials
• And more!

You should also consider offering opportunities for interested individuals to ask questions online or through an event like a webinar. This provides ways for you to answer customer questions when they’re researching differences between products and services.

2. Increase traffic to your website

The first step towards getting seen is increasing your traffic. More traffic means more eyes, which gives you more opportunities to generate new, qualified leads, establish yourself as a reliable brand, and increase revenue.

However you strive to increase traffic, it must: 

• Make getting to your site easy
• Get people interested in visiting your site
• Be informative

There are many ways to increase web traffic that you can try. Companies get seen online by publishing authoritative, compelling, and interactive content. You can also increase traffic by improving your rankings on search engines, which you can do by using relevant keywords and establishing credibility.

3. Improve your website design

Forming an opinion about a site only takes about 0.05 seconds, so make that time count. The first step is to create a goal for increasing the credibility of your brand with higher-quality graphics on your landing page. 

Increasing the chances of a visitor staying on your site longer also involves producing relevant and compelling content that’s easy to scan through with clear call-to-actions (CTAs). By including this content, you can help potential customers find what they’re looking for and entice them to make a purchase. 

4. Attract new leads

To generate customers, you must first generate leads. Did you know that 72% of businesses say that content marketing increases their leads?

Lead generation identifies potential customers, attracts them to your business, and converts them into prospects. Businesses generate leads in many ways, typically through relevant CTAs within blogs, infographics, or videos.

Lead generation is beneficial as it promotes sustainable growth by attracting new eyes and influencing them to make a purchase. It also draws in qualified leads, who are typically more interested and likely to convert. 

5. Establish brand trust

Once your audience knows who you are, getting them to remain loyal to you is the next step. Once you establish a sense of trust, your customers will likely return.

Have you ever listened to the debates between Coke and Pepsi fans? Or maybe you’ve heard friends argue over which is better, Android or iPhone? These companies established brand awareness and embedded themselves into the lives of their consumers, eliminating the need to think before purchasing their products. 

These brands placed themselves as the go-to for many through their product quality and successful marketing campaigns. Whether through customer reviews, superior services, or inviting brand personality, brand trust is essential to solidify.

6. Develop new business ideas

Planning for the next quarter or year includes using an idea generation process for your business strategies. Research your competition and the latest technology advancements or trends to get ideas for improving your company. You can also revisit your mission statement for inspiration and think of ways to continue fulfilling your promise as a brand through excellent customer service and product development. 

7. Improve your SEO for better search rankings

Finding ways to improve your SEO can help drive more traffic to your site. Your goal should be to:

• Produce higher quality content
• Link relevant sites
• Increase your site speed
• Optimize your images
• And more

Also, editing your website for better navigation and structure allows crawlers and Internet users to find what they’re looking for faster.

8. Grow customer engagement

Customers are the backbone of any business. So why not make them feel like they are a part of it? By engaging customers online, you’ll bring them closer to the action and make them feel like they are a part of something bigger than themselves.

This engagement allows your customers to connect with you and establish trust. They will feel valued and important while giving you invaluable information to grow and develop a positive reputation.

You can easily reach out to your customers in a few different ways, including:

• Surveys
• Personalized emails
• Replies through email or social media
• Feedback requests

9. Improve customer service

Another important content marketing goal is to set up the most effective methods of customer service for your ecommerce site. Help your site visitors by:

• Displaying your contact information clearly
• Offering live chat support
• Responding to inquiries quickly
• Providing simple return methods
• And more

Training your representatives to respond professionally with knowledgeable answers and make a point to reply to online reviews creates a positive reputation for your brand.

10. Try new tools and software

Investing in digital marketing tools allows you to streamline your operations. Stay competitive in the marketplace among other brands using the latest data collection and analysis, website, or social media methods. Setting up more efficient processes allows you to maximize work productivity at your company, enabling your team to spend time achieving other business goals.

We foster and form long-term partnerships so that your business has long-term results.

Over 90% of WebFX clients continue partnering with us into year 2 of their campaign.

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Work with WebFX to achieve your content marketing goals

Content marketing is an effective method to distribute valuable information to a specified group of potential customers. With the right goals and marketing strategies, prospects will learn who you are and what you do, leading to new customers engaging with and purchasing from your company. 

Do you need help reaching the content marketing goals that you’ve set for yourself this year? WebFX has over two decades of experience implementing strategies and accomplishing content marketing goals for over 700 companies. You can count on our more than 500 experts to provide impactful results.

To get started, call 888-601-5359 or request a free quote today!