Did you know that 66 percent of national brands invest in local marketing?
These companies know the importance of investing in local marketing and how it can drive valuable results. If you haven’t started using local Internet marketing for your business, now is the time to begin obtaining valuable traffic and leads for your business.
In this post, we’ll provide you with five local online marketing tips to help your business reach new leads.
Let’s get started!
1. Set up your Google My Business profile
If you want to optimize for local Internet marketing, start with your Google My Business listing. When users conduct local searches, Google displays relevant local listings near them.
Many people select businesses from this box and end up contacting or visiting the company. If you want to reach these valuable leads, you must start by claiming your Google My Business listing.
Once you claim your Google My Business listing, you’ll want to include important business information, such as contact information, address, and hours of operation. This is all relevant information that your audience will seek when looking for a local business.
You’ll want to add photos to your listing, too since visual elements give your audience an inside look at your business, products, and services.
Ensure that all your information is accurate and up-to-date. Your information determines the results your business appears in when people conduct local searches.
By claiming your Google My Business listing, you’ll appear in front of more relevant leads.
Don’t forget to optimize your Google My Business listing either!
2. Target local, long-tail keywords
A must-use online marketing tip comes from keywords. If you want to attract the right leads to your business, you must target relevant, long-tail keywords. Long-tail keywords contain three or more words.
These keywords are better for your local Internet marketing efforts because they attract more qualified leads. If someone searches “bakery,” you don’t know the search intent behind that keyword. They could be looking for a local bakery, the definition of a bakery, or any other number of searches.
With a long-tail keyword like “bakery in Harrisburg, PA,” you know what your audience hopes to find. They’re looking for a bakery that is local to the Harrisburg area. If you owned a bakery, you would appear in front of these relevant leads by optimizing for that long-tail keyword.
So, where can you use these long-tail keywords?
Long-tail keywords are great for local Internet marketing strategies like search engine optimization (SEO) and pay-per-click (PPC) advertising.
With SEO, keywords help your website appear in more relevant search results. You help your site rank organically for those keywords and improve your ranking. Improving your ranking drives more traffic to your page and lets you reach new leads.
As for PPC, long-tail keywords help you put your budget towards leads more likely to convert.
Every time someone clicks on your ad, you get charged for that click. Targeting long-tail keywords allow you to attract more qualified leads and avoid wasting money trying to reach people who aren’t interested in your offerings.
By using long-tail keywords with a local search intent, you’ll help your business drive traffic and obtain more valuable leads.
3. Earn reviews
Reviews impact your audience’s perception of your business. If they want insight into your business, they will turn to reviews to see how others experienced it. In fact, almost 95 percent of shoppers read online reviews before making a purchase.
Reviews have a massive impact on whether your audience converts. To get them to choose your local business, you must put in the time to get people to review your business. If you don’t have the time, review management services can help.
For example, if someone purchases from your business, you can send a follow-up email asking them to provide their feedback by leaving a review. The most popular places for reviews are your Google My Business listing, Facebook, and third-party sites like Yelp.
You can direct your audience to your desired platform for leaving reviews and encourage them to review your business. Remember, though. You’re asking them to submit any review, positive or negative.
Once you obtain reviews, monitor them and keep track of what people say about your business. It’s good to see a mixture of positive and negative reviews. If you have all five-star reviews, people will be suspicious that the reviews aren’t authentic.
You’ll want to respond to positive and negative comments too.
Thank people for their positive comments and address issues people shared in negative ones. Negative reviews provide you with the opportunity to show other potential leads how you handle poor experiences.
Earning and managing reviews is an integral part of your local Internet marketing plan. It will help you win more leads for your local business.
4. Use social media
Social media platforms are an excellent opportunity for your business to reach local customers. Since 77 percent of people in the U.S. have social media profiles, it’s essential that you use this tool to connect with your audience.
There are many social media platforms you can use to connect with leads including Facebook, Twitter, Instagram, Pinterest, and LinkedIn. You’ll want to choose platforms your audience frequents the most.
You can do this by researching different networks to see who uses those platforms the most. Once you know your target audience, you can look at the demographics of each social media site to see which one your target audience spends their time with the most.
Once you know which platforms you’re using, you can start posting content.
The type of content you can post depends upon the platform. Some platforms, like Facebook and Twitter, allow for tons of different content, while other platforms, like Instagram, are hyper-focused on certain types.
When you post content, you can engage your audience and get them interested in your business. Share relevant information with viewers that gets them to interact with your posts and develop brand recognition.
With this online marketing tip, you can get more leads and conversions down the line.
5. Optimize for mobile
As a local business, mobile optimization is a crucial part of your business. Your customers are going to search for your business on the go. If you want to attract these interested leads to your page, you must optimize for mobile.
The best way to optimize for mobile is to integrate a responsive design into your website.
Responsive design ensures that your website adapts to whatever device a person uses. Whether it’s a smartphone or tablet, your audience will have the best experience on your site.
There are other ways you can optimize for mobile too.
For example, your page speed is a crucial part of the mobile experience. When people search for websites online and check out your business, they want information instantly. They’re typically on the go, so they expect your site to load as soon as possible.
By increasing your page speed, like with page speed optimization services, you’ll help your audience access that information fast. They’ll have a better time on your website because they get what they need almost instantly.
It builds your business in a positive light and helps your audience decide if your company is a good fit for their needs. That’s why optimizing for mobile enables you to drive more local traffic to your business.
Start optimizing your local Internet marketing campaign today
When you invest in local Internet marketing, your business will see an uptick in leads and revenue.
Ready to get started? Contact us online to see how we can help you create a campaign for your local business that drives results!