SEO Basics: Why Your Site Needs Links

Links are one of the most important parts of an SEO strategy.

But what makes them so special?

In this episode of our SEO Basics video blog series, we’ll talk more about why links matter and how you can get them!

Video: Why Your Site Needs Links

What Are Interstitial Ads (and Why Does Google Hate Them)?

Starting January 10, 2017, Google will penalize websites that use prestitial and interstitial ads.

That’s big news in the SEO world because lots of websites use interstitials to advertise their products, generate leads, and push sales.

But now it looks like interstitials are going the way of old-school popups. Using too many of them — and maybe using them at all — is just too annoying to users.

If you want to maintain your rankings in 2017, you may have to cut your site’s interstitials.

But what makes something an interstitial? And why does Google hate them so much?

We’ll answer both of those questions now.

20 Business Review Sites to Help Your Small Business

For small business owners, the word “reviews” is a mixed bag.

On the one hand, all of your happiest customers can talk about why they like working with you.

On the other hand, your unhappy customers (everyone has a few) can talk about why they don’t like you.

And as every business owner knows, a happy customer will tell 10 people about their experience — and an unhappy customer will tell 100.

So how can the average small business use reviews to improve their reputation online? Surprisingly, it has more to do with the review sites you use than any other factor.

These 20 business review sites are the perfect places to start for your company. You can use them to monitor your online reputation, reach more customers online, and keep track of what your customers say about you.

Verizon Buys Yahoo!: In Position to Become Third Largest Ad Network

It’s official—Verizon announced that it will acquire Yahoo!’s core business for $4.83 billion.

This news comes just one year after Verizon purchased AOL for $4.4 billion, making it the second time Verizon has snatched up the remnants of a once-thriving Internet company.

Now, the telecommunications leader hopes to combine Yahoo! and AOL to form an online powerhouse.

But what exactly does this deal entail, and what does it mean in terms of digital advertising and investments?

Podcasting & SEO: A Match Made in Marketing Heaven

Podcasts are this generation’s radio. Podcasting offers on-demand shows, free information, and huge marketing opportunities that all benefit producers, consumers, and advertisers.

But marketers don’t just benefit from advertising on podcasts — they also benefit from making podcasts.

In this post, we’ll cover how podcasting and SEO work together, why you should use them, and how you can start a podcast for $135.

3 Big SEO Concerns in 2016

SEO is in a constant state of flux from one day to the next.

Search is constantly changing with the hundreds of updates that Google implements (from the thousands they test) each year, as well as a number of updates from other search engines like Bing.

So now that we’re in 2016, what are some of the concerns that we, as marketers, have to worry about?

In a lot of ways, we have to keep doing what we’ve been doing — creating great content, promoting our websites, and engaging our visitors.

But we still need to keep an eye on the changes within our industry.

Here are three huge SEO concerns going into 2016.