Walmart and Shopify Partnership: What It Means for You

Macy is a Content Writer at WebFX. With a Content Marketing Certification, she's an expert in crafting pieces filled with the facts about all things digital marketing. You'll find many of her pieces featured on UpCity's Top Digital Marketing Articles of the Week. When she isn't clacking her keys, she's wondering why her dog is so cute. Follow her on Twitter @iinfinitestorm.

In June 2020, Walmart announced its partnership with Shopify. Walmart, a $524 billion company has been looking for innovative ways to expand their online market and compete with companies like Amazon.

So, what does this partnership entail? And how does Walmart partnering with Shopify impact Shopify site owners?

We’ll break down everything you need to know, including:

  • The Walmart and Shopify partnership
  • The benefits of Walmart partnering with Shopify
  • How to get started with Shopify on Walmart Marketplace

P.S. Do you want to know how to take your Shopify store to the next level and earn more sales? Subscribe to Revenue Weekly to get the latest tips and tricks for marketing your site to drive better results!

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Walmart Partners with Shopify: The dawn of ecommerce dominance

Walmart announced its partnership with Shopify in June 2020, which opens Walmart’s Marketplace to Shopify sellers. This partnership allows Shopify shop owners to sell their products in Walmart’s marketplace.

The Walmart and Shopify partnership creates the opportunity for Walmart to diversify its marketplace offerings. This partnership creates an opportunity for more Shopify sellers to sell their products, which helps Walmart compete with Amazon’s marketplace offerings.

This partnership sprouted from the spike in ecommerce shopping due to the COVID-19 pandemic. As more online sellers look for innovative ways to sell online, Walmart is looking to expand the products they offer on their site.


Bonus Reading: Is Amazon or Shopify Better?

The benefits of the Walmart and Shopify partnership

If you have a Shopify site, selling on Walmart’s website is an excellent opportunity for your business.

Here are four significant benefits of the Walmart and Shopify partnership:

1. It enables small businesses to reach a broader audience

Walmart reaches over 100 million unique visitors each month. With the Walmart and Shopify partnership, Shopify now has access to those 100 million unique visitors. This access means that Shopify shop owners can reach more people, resulting in more sales.

2. Build brand trust

One of the most significant benefits of selling on Walmart as a Shopify owner is brand trust. As a small business, consumers may be hesitant to buy from your company.

By partnering with Walmart, you build immediate brand trust. If your products appear on Walmart’s marketplace, people will feel more confident purchasing your items since Walmart backs you.

3. It allows different types of shops to participate

One thing that is well-known about Walmart is its diverse product offerings. Walmart offers everything from household cleaners to groceries to clothes to paint supplies. Their diverse offerings open the door for many Shopify businesses that offer similar products.

If you’re familiar with Walmart Marketplace, you know that Walmart only enables people to sell products that are like ones they offer. Since Walmart offers a diverse set of products, it makes it easier for Shopify sellers to fit their criteria and be able to sell on their site.

4. There are no additional fees

Perhaps the most significant benefit of the Walmart and Shopify partnership is the lack of additional fees. If Shopify sellers want to put their products on Walmart’s marketplace, it doesn’t cost anything extra.

There are no subscription fees or upkeep costs. It’s a cost-free offering to sell on Walmart, which makes it even more beneficial to Shopify sellers.

Shopify on Walmart Marketplace: How to start selling

If you’re excited about the prospect of selling on Walmart Marketplace through Shopify, here are two quick steps to get started

1. Figure out if you qualify

First and foremost, you need to figure out if your business qualifies as part of the Walmart and Shopify partnership. Walmart won’t let all stores sell through their marketplace, so you need to find out if your business is eligible.

Some qualifications Walmart includes:

  • Must be a small to mid-sized business
  • Must offer an assortment of products like their own
  • Must offer excellent customer service

If you think you fit the bill, you can install the Walmart Marketplace app from Shopify’s app store. Once you download the app, you’ll fill out the information to find out if your business qualifies. If your business qualifies, you must opt to be in the program — Shopify will not do so automatically just because you are eligible.

2. Add products to Walmart Marketplace

If you’re approved to sell on Walmart, you can start adding your products to the marketplace through the Walmart Marketplace app integration.

Walmart does not limit the number of products you can add to their site.

It’s important to note that if you change product images or inventory through Shopify, it will appear on your Walmart Marketplace listing. So, if you find a product is selling particularly well on Walmart Marketplace and you increase your inventory, the information will automatically update as you log it on Shopify.

Shopify on Walmart Marketplace: Get started today

Selling on Walmart Marketplace can help you take your brand to the next level. You can use your Shopify shop to sell products to Walmart’s massive audience of marketplace shoppers. It’s an excellent opportunity for you to increase sales and revenue, all at no additional cost.

If hearing “Walmart partners with Shopify,” has you excited and ready to dive in, WebFX is here to help.

We offer Walmart Marketplace services that will help you get your products in front of more qualified and interested shoppers. Our team of over 200 experts can help you optimize product listings to help you earn more sales on Walmart.

Feeling like you want to optimize your site before you dive into Walmart Marketplace? We’ve got you covered — our Shopify store optimization services will ensure your website is in tip-top shape for when you start selling more products on Walmart’s marketplace.

If you’re ready to start selling on more prominent marketplaces, contact us online or call us today at 888-601-5359 to speak with a strategist.