Productivity is one of the biggest challenges workplaces face in today’s fast-paced world. In fact, studies show that during an 8-hour day, the average employee is only productive for a startling two hours and 53 minutes.
With so many distractions, it’s challenging to boost productivity and mark more tasks off your to-do list.
If you’re wondering how you can encourage your team to get down to business, you came to the right place.
In this post, we’ll share five productivity hacks to help your business work more efficiently on your digital marketing campaigns.
Let’s get started!
1. Set deadlines
It’s important that you set deadlines for your marketing campaigns. Deadlines provide structure for your team and gives them a time frame to complete projects.
Unless larger issues come up that hinder your entire campaign, you don’t want to change deadlines. This will make it harder for your team to stay focused on completing the task because they know that they have more flexibility with the deadline.
You can also implement smaller deadlines that work up to the big deadline. When you break your project down into smaller tasks, it makes it more manageable. Your team can focus on achieving your smaller marketing goals and working towards achieving the main goal.
Encourage your team to set personal deadlines. Some team members work better when they have shorter deadlines because it motivates them to get the work done. You want to encourage your team to create deadlines that work for them while still completing the task by the main deadline.
A great way to do this is to sit down and create the list of tasks each team member needs to do and how long they should take. Once this list is made, cut the time in half. This will prompt each team member to be more productive with each task because they will have less time to complete it.
You may need to adjust the time as you go along. Cutting time in half may be too much, but you can take the time to figure out what works best for each team member.
If you want to increase productivity, you need to set deadlines for your marketing campaign. This will help your team focus on achieving goals in a timely manner.
2. Use a calendar
When you run campaigns, it is important that you use a company-wide calendar to stay organized. A calendar can help you keep track of the many moving parts of your campaign.
Let’s say you’re a car dealership running a two-week sale. You run pay-per-click (PPC) advertising and social media campaigns. You’re also sending emails to your subscribers about this sale.
Since you are using various digital marketing strategies, it is important that you keep track of what you are doing and when your campaigns launch. You want to use a company calendar to indicate how long your PPC ad runs, when emails reach subscribers, and days when social media posts go live.
A calendar will help you plan and see all aspects of your campaign. If you document when all these strategies are running, you may find that there are gaps where you don’t have something to post or an ad running. You can fill these gaps and help boost the efficiency of your campaigns.
Calendars also help your team keep track of deadlines from other people. Some teams rely on others to finish the first step before they can start working on the next step. By using a calendar, those people can see when that person is going to finish the task and plan accordingly with their own schedule.
When you use calendars, you help your team be more productive. Calendars give them the opportunity to organize their day and prioritize important projects. Using a calendar to manage tasks will help your team produce a better campaign.
3. Actively monitor your analytics
Monitoring your analytics is a great productivity hack for your business. When you run your digital marketing campaigns, monitoring their performances allows you to see your campaign’s performance.
You will see where your campaign succeeds and where changes need to be made when you run its analytics. Analytics can also reveal where you need to change within your campaign. With that information, you can alter your campaign to help it perform better.
When you take the time and spend the money on your digital marketing campaign, you want to ensure that you get the best results. By actively monitoring your analytics, you will help your business produce a more productive campaign.
4. Encourage communication among your team
Because you are going to have multiple people working on your campaign, it is important that they share their progress with others. Communication affects your team’s success. It will help you gain a better overall understanding of your marketing strategies and your campaign’s progress.
When you run a marketing campaign, you need a cohesive campaign. If you have one person working on your email marketing campaign and another working on your social media campaign, you want to make sure these campaigns correlate with one another. Your message needs to remain consistent across all your platforms.
Schedule meetings where your team can get together and discuss their progress on the campaign. Additionally, incorporating collaboration tools and software will allow for easy communication amongst all team members.
Clear messaging plays a significant role in your campaign’s success. Similarly, your campaign’s success relies on the communication of your team members. It’s important to make sure both play a crucial role in your campaign.
5. Increase productivity with automation
A great way to improve your productivity is through automation. Your team focuses time and energy on tasks that are easy to complete but require time to complete them. By investing in automation programs, you can help your team focus on more pressing tasks and prevent them from spending too much time on tasks that can be completed through automation.
So, what kinds of tasks are done through automation?
Automation can be used for email, social media, content marketing, and other digital marketing tasks. You can use automation to send emails to subscribers or schedule a month’s worth of social media posts in advance. This can help streamline the process and allow your team to focus on other important tasks.
If one of your team members schedules social media posts for your campaign, they should post all the posts in advance rather than each day. This will save time and allow your team to complete tasks that are more pressing for your campaign. Automation software makes it easy to do these tasks quickly and efficiently.
You want to ensure that your team puts their time and energy into tasks that require more time and effort. By streamlining the process through automation, your team will complete simple tasks in less time. This will help you get more out of your digital marketing campaign because your team will have more time to work on other aspects of your campaign.
Have any other tips?
If you want to see better results with your marketing campaign, it is important that you increase your productivity. This will help you create campaigns that drive better results for your business.
Do you have productivity hacks? Share them in the comments below!