40+ AI Statistics to Inform Your Marketing Strategy in 2025

It’s no secret that AI is no longer a science-fiction movie concept. AI is a fast-growing technology that’s gained popularity worldwide.

Governments, enterprises, and small businesses adopt AI to streamline their processes. Organizations are turning to AI to grow their bottom line and stay ahead of their competition.

This page has 40+ AI statistics in 2025 — segregated according to topics — to inform your AI marketing strategies. Feel free to jump into any section:

• General AI statistics
• Marketing AI statistics
• Attitude toward AI: key statistics
• AI growth statistics
• Statistics on concerns and risks related to AI

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General AI statistics

Companies worldwide are using — or planning to use — AI for various business functions. Here are some statistics that show AI adoption’s increase:

1. 73% of companies use or plan to use both traditional and generative AI.
2. 72% of organizations say that they use AI for at least one business function.
3. 67% of businesses expect to increase their spending on AI over the next three years.
4. 67% of top-performing businesses are realizing the value of using generative AI for innovating their products and services.
5. 65% of companies report regularly using generative AI in at least one business function.
6. 63% of top-performing companies are increasing cloud budgets to leverage generative AI.
7. 1% to 0.6% is the potential annual growth of labor productivity through 2040 with generative AI adoption.
8. One-fifth of U.S. content creators used AI to edit content, and generate images and videos.
9. One third of marketers and advertisers in Europe, and North and South America used generative AI for research.

Marketing AI statistics

Marketing teams worldwide use AI for different purposes — from ad targeting to personalization. Here are some marketing AI statistics:

10. Seven out of 10 U.S. marketers said that they are deploying the help of generative AI tools in their work.
11. 88% of marketers working with AI say that the technology has helped them personalize the customer journey across different channels.
12. More than 80% of marketers worldwide integrate some form of AI into their online marketing activities.
13. 52% of U.S. marketers using AI tools in their marketing projects cited improved speed or workflow efficiency as a leading benefit.
14. More than half of marketing and advertising professionals in Europe, and North and South America said they used generative AI to draft content.
15. 52% of U.S. marketers using AI tools said their advantage is the increased speed and efficiency of their workflows.
16. 51% of U.S. marketers said that AI tools have helped them with their data processing.
17. 50% of the marketers we surveyed already use AI for their marketing strategies.
18. About 49% of marketers and advertisers in Europe, and North and South America claim they used generative AI for brainstorming.
19. 46% of businesses that use AI reported revenue increases in marketing and sales.
20. 37% of companies that use AI noted a cost decrease of 10-19% in marketing and sales functions.
21. 34% of companies report using generative AI for content support for marketing strategies.
22. 29% of marketing executives we surveyed said they plan to use AI in the future.
23. 23% of businesses report using generative AI for personalization.
24. Nearly 10% of marketers we surveyed said they do not plan to use AI.

🎥 Video: How AI can help your business

Attitude toward AI: key statistics

Want to get a glimpse of how businesses view AI? Here’s a list of vital AI statistics related to how organizations view the technology:

25. 73% of U.S. consumers believed that AI and machine learning can potentially impact customer experience.
26. 48% of U.S. consumers claim that they’d interact with AI more frequently if it made their customer experience with a brand more seamless, consistent, and convenient.
27. 30% of marketer-respondents believe that generative AI poses significant risks to brand safety and misinformation.
28. 23% of Gen Z use AI and chatbots to find information online.
29. 16% of U.S. respondents aged between 35 and 44 years old said that generative AI images created by brands and advertisers were extremely appealing.
30. 12% of U.S. respondents aged between 18 and 34 years old said that generative AI images are extremely appealing in social media ads when created or shared by influencers.

AI growth statistics

AI is forecast to grow as an industry and make a considerable contribution to the global economy in the years to come. Here are some AI statistics related to its growth and economic contribution:

31. $16 trillion is the estimated potential contribution of AI to the global economy in 2030.
32. $2.6 to $4.4 trillion is how much generative AI can add per year to the global economy in different use cases.
33. 37% is the projected compound annual growth rate (CAGR) of AI globally from 2024 to 2030.
34. Global GDP will be up to 14% higher in 2030 as a result of the accelerating development and take-up of AI.

Statistics on concerns and risks related to AI

As with any robust technologies and tools, using AI is not without risks. To help you mitigate issues and inform your strategy for responsible use of AI, here are related statistics:

35. 63% of respondents cite inaccuracy as a risk to organizations’ use of generative AI.
36. 52% of respondents consider intellectual property infringement as a risk to businesses’ use of generative AI.
37. Almost half of the marketers we surveyed are concerned about data privacy and ethics surrounding AI.
38. 46% of organizations invest in responsible AI practices to differentiate their business and offerings.
39. 44% of organizations invest in responsible AI practices to holistically manage the risks of AI technologies.
40. Improved customer experience is the top benefit of responsible AI practices, according to 41% of respondents.
41. Improved cyber security and risk management is the second top benefit of responsible AI practices, with 40% of respondents.
42. 39% of organizations invest in responsible AI practices to meet regulatory and compliance requirements.
43. 35% of marketers cite the cost using AI tools as a concern.
44. About 23% of respondents have experienced negative consequences of generative AI’s inaccuracy.
45. About 16% of respondents said their organizations have experienced negative consequences of generative AI’s cybersecurity issues.

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