Abby FieldsBranded Content Specialist
- November 22, 2021
- 6 minute read
- Abby is a data-driven content marketer with certifications in inbound marketing and content marketing. She’s written hundreds of articles covering digital marketing topics — a few of her specialties include first-party data, marketing and data analytics, marketing strategy optimization, and SEO. When she isn’t writing or optimizing content, Abby loves to spend time reading the latest mystery novel, having movie marathons with lots of snacks, and jamming out to Shania Twain.
A bricks and clicks, or click and mortar, business model can help you expand your reach and boost sales and revenue for your company. But what is a bricks-and-clicks business model, and how can you implement it successfully?
If these questions are currently on your mind, we’ve got you covered. On this page, we’ll answer some common questions about click and mortar businesses, including:
- What is a bricks-and-clicks business model?
- How can a click and mortar business model benefit your company?
- How can you drive revenue with a bricks-and-clicks store?
Bonus: Do you want to boost your revenue with a bricks-and-clicks business model? At WebFX, we specialize in developing, implementing, and managing effective digital marketing strategies that will drive impressive results for your business.
Whether you want to design a website that drives leads and conversions or attract more consumers to your store location, WebFX can help. Speak with one of our strategists today by calling 888-601-5359 or contact us online to learn more about how we can help grow your company.
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What is a bricks-and-clicks business model?
A bricks and clicks, also sometimes called a click and mortar, business model describes a company with both a physical store location and an online website where consumers can purchase their products. These websites are also sometimes referred to as ecommerce websites.
In other words, with a bricks-and-clicks business model, you can give consumers multiple options to browse and purchase your products. For example, they can visit your local physical store or buy your products from the comfort of their home.
How can a click and mortar business model benefit your company?
There are many benefits your company can enjoy when you decide to implement a click and mortar business model.
Using a bricks-and-clicks business model can:
Expand your reach
With a physical store location, you’re limited to attracting only local consumers to your business. However, when you create an online website where users can browse and purchase your products, you can get your products in front of billions of consumers online around the world.
That means a click and mortar business model can help you reach more members of your target audience with a combination of a physical store location and online website.
Increase your brand awareness
If you want to increase your brand awareness, a bricks-and-clicks business model is an excellent way to do just that. Because having both a physical and online store allows you to promote your products to more consumers, you can also give your brand recognition a huge boost.
With an effective digital marketing strategy for your online website, you can help more users find your business when they search for products online. As a result, more consumers will become familiar with your company and begin to associate your brand with their favorite products.
Boost your sales
Perhaps one of the most significant benefits of using a bricks-and-clicks business model is that it can help you boost your sales and revenue.
Did you know that more than 80% of shoppers research businesses and products online? That means more and more consumers are purchasing their favorite products from the comfort of their homes with mobile devices and personal computers.
With a physical store and ecommerce website, you can provide more opportunities for consumers to purchase your products no matter where they are located, earning you more sales and revenue as a result.
How to implement a bricks-and-clicks business model that drives revenue
Are you wondering how to implement a bricks-and-clicks business model that will drive revenue for your company? We’ve got you covered.
Here are four tips to help you create a bricks-and-clicks store that drives revenue for your business:
1. Create a cohesive brand experience
When you have both a website and physical store location, you’ll want to make sure you create a cohesive brand experience.
By creating a cohesive brand experience across your website and store, you can help consumers recognize your brand no matter where they are purchasing your products, increasing your brand awareness as a result.
2. Invest in a search engine optimization (SEO) strategy
If you want more consumers to find your store online, investing in an SEO strategy is a must. SEO is a digital marketing strategy that focuses on your business’s presence in search results.
An SEO strategy can help you attract more consumers to your physical store location and online website. For example, a local SEO strategy can help more users find your business when they search for products that relate to your company near them online.
A local SEO strategy will boost your rankings, so your store location will appear as one of the first results when a user searches for keywords like “near me” or “in [city].”
On the other hand, an SEO strategy can also help you increase your website’s rankings in search engine results pages (SERPs). With the right strategy for your business, your website can outrank your biggest competitors, driving more traffic and sales in the process.
3. Track and measure your success
When you design an ecommerce website for your store, you can use digital marketing tools to help you track valuable data about your audience, leads, and conversions.
And if you’ve invested in any digital marketing strategies, like SEO or pay-per-click (PPC) advertisements, it’s essential to track the performance of your campaigns.
With tools like Google Analytics, you can view essential data that will help you measure the current success of your online website.
For example, you can view:
- Which pages and products are the most popular
- How many users visited your website
- How much time consumers spend on your website
- The sources of your web traffic and leads
- And more!
If you want to continuously boost your sales and revenue, it’s essential to track and measure your success. You can then use this data to improve and optimize your strategies to drive better results for your business.
Implement a click and mortar marketing strategy that boosts your sales and revenue with WebFX
Are you ready to take your company to new heights with a click and mortar business model? WebFX can help!
We can implement effective marketing strategies that enable you to continuously promote your brand and products to your target audience, encouraging more consumers to visit your physical store and website.
Get ahead of your competitors today! Speak with one of our strategists by calling 888-601-5359 or contact us online to learn more about how our digital marketing services can drive revenue for your business.
Abby is a data-driven content marketer with certifications in inbound marketing and content marketing. She’s written hundreds of articles covering digital marketing topics — a few of her specialties include first-party data, marketing and data analytics, marketing strategy optimization, and SEO. When she isn’t writing or optimizing content, Abby loves to spend time reading the latest mystery novel, having movie marathons with lots of snacks, and jamming out to Shania Twain.
WebFX provides digital marketing solutions with expert marketers, designers, and developers to increase visibility, conversions, and revenue. Learn more