101 Digital Marketing Statistics That Show the Impact of Online Marketing
Did you know that 97% of people check a company’s online presence before deciding to visit their business?
Creating a digital marketing strategy is critical to helping your business grow online. That’s why we’ve compiled this list of 101 digital marketing statistics to show you the impact of digital marketing on your business.
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Digital marketing statistics: Search engine optimization (SEO)
Search engine optimization (SEO) is one of the best strategies for helping your business rank in search results and drive more qualified website traffic. This strategy involves optimizing your site’s presence in search results to drive more qualified traffic to your page.
Here are some digital marketing statistics that tell you everything you need to know about SEO:
- $5000 is the average monthly amount businesses spend on SEO. (Source)
- 93% of all online experiences start with a search engine (Source)
- 80% of users focus on organic search results instead of paid listings (Source)
- 75% of users don’t click past the first page of results (Source)
- 50% is how much website traffic organic search drives (Source)
- 50% of people discover a new company or product after searching. (Source)
- 32% of clicks go to the first Google desktop search result. (Source)
- 26% of clicks go to the first Google mobile search result. (Source)
- 6% is the close rate for search engines, which is eight times higher than traditional marketing. (Source)
Digital marketing statistics: Local SEO
Local customers are critical to growing your business within your community. With local SEO, you can drive more local traffic to your business by using tactics like optimizing for local keywords and claiming your Google My Business listing.
Here are a few marketing stats that show the power of local SEO:
- 1065% is how many more clicks Google My Business listings with 100 images or more get. (Source)
- 520% is how many more clicks Google My Business listings with 100 images or more get. (Source)
- 500% is how much searches for “near me” have increased in the past few years. (Source)
- 97% of users search online to find a local business. (Source)
- 80% is the average conversion rate for local searches. (Source)
- 56% of local businesses haven’t claimed their Google My Business listing. (Source)
- 50% of searchers visit a store within a day of a local search. (Source)
- 46% of Google searches have local search intent. (Source)
- 33% of people search on their smartphone before visiting a business. (Source)
- 29% of people search for a local company at least once a week. (Source)
- 28% is the number of local searches that result in a purchase. (Source)
Digital marketing statistics: Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising is an excellent strategy for helping your business reach more qualified leads that turn into sales. This strategy involves creating advertisements that appear at the top of search results above organic listings. These ads help you drive more qualified leads.
Here are some marketing statistics that show the value of PPC advertising for your business:
- $9000 to $10,0000 per month is the average PPC investment for small-to-midsized businesses (SMBs). (Source)
- $2 for every $1 spent is how much companies make using PPC. (Source)
- 80% is how much search ads can increase brand awareness. (Source)
- 80% of companies focus on Google Ads for PPC. (Source)
- 75% of people say paid ads make it easier for them to find what they need. (Source)
- 72% of companies haven’t looked at their PPC campaigns in over a month. (Source)
- 66% is how much digital ads will account for in terms of global ad spend by 2023. (Source)
- 65% of SMBs have PPC campaigns. (Source)
- 65% of all high-intent searches result in an ad click. (Source)
- 50% is how much more likely PPC visitors are to convert than organic visitors. (Source)
- 32% of companies use PPC to sell products directly to consumers. (Source)
Digital marketing statistics: Social media marketing
Social media is a powerful medium for helping you connect with prospects interested in your business. From Facebook to Instagram, you can build a presence on these social platforms to build relationships with leads and turn them into customers for your business.
Here are some digital marketing stats that show the impact of social media marketing:
- 5 billion is how many active social media users there are. (Source)
- 96% of users who follow brands on social media interact with those brands. (Source)
- 91% of companies use social media. (Source)
- 90% of companies use social media marketing to build brand awareness and generate sales. (Source)
- 86% of people use social media at least once per day. (Source)
- 80% of users get advice about a product purchase through social media. (Source)
- 77% of people buy from brands they follow on social media. (Source)
- 70% of marketers name brand awareness as their top goal for social media. (Source)
- 67% of users increase the amount spent with a brand after following them on social media. (Source)
- 54% of users use social media to research products. (Source)
- 43% of marketers say identifying and understanding their audience is the biggest challenge of social media. (Source)
Digital marketing statistics: Social media advertising
If you’re looking to reach more qualified leads for your business, social media advertising is a great strategy. You can use paid ads to help your business appear in users’ newsfeeds to help you obtain more leads and sales for your business.
Here are some online marketing statistics you need to know about social media advertising:
- $40 billion is how much U.S. businesses paid to advertise on social media networks. (Source)
- 47 million Americans can be reached with Twitter ads. (Source)
- 84% is how much more likely YouTube mobile ads are to hold attention than TV ads. (Source)
- 76% of American adults can be reached with ads on Facebook. (Source)
- 75% of Instagram users take action after seeing an ad. (Source)
- 72% of marketers say they use Facebook ads. (Source)
- 44% of Americans can be reached with ads on Instagram. (Source)
- 40% of small businesses rely on social media ads for revenue generation. (Source)
- 26% is how much more time Twitter users spend with ads than other social media users. (Source)
- 13% of global ad spend will go to social media advertising. (Source)
Digital marketing statistics: Email marketing
Along with social media marketing, email marketing is an excellent strategy for connecting with leads most interested in your business. You can send emails directly to their inbox that get them to engage with your brand and learn more about your business.
Want to know the power of doing email marketing right? Check out these digital marketing statistics on email marketing:
- 760% is how much revenue can increase from creating segmented email marketing campaigns. (Source)
- 300% is how much video can increase click-through rates in an email. (Source)
- 70% of brands fail to use personalized emails even though they generate six times higher transaction rates. (Source)
- 68% of people automatically delete emails that don’t have content relevant to their interests. (Source)
- 59% of consumers say email impacts their purchase decision. (Source)
- 56% is how much open rates increase with the use of an emoji in the subject line. (Source)
- 54% of people will unsubscribe to emails if they aren’t personalized. (Source)
- 47% of email subscribers open your email based on the subject line. (Source)
- 28% is how much click-through rate (CTR) can improve by adding a call to action (CTA) button rather than text. (Source)
- 26% is how much open rates increase with a personalized subject line. (Source)
Digital marketing statistics: Content marketing
Content marketing is a great way to share helpful information with your audience. You can share valuable content, from blogs to infographics to videos, that enables you to establish yourself as an authority in your field.
Here are some online marketing statistics that show the impact of content marketing:
- 94% is how many more views content with visuals gets than content without visuals. (Source)
- 84% of B2B marketers outsource their content creation to a marketing agency. (Source)
- 76% of marketers use organic traffic to measure the success of their content. (Source)
- 69% of business-to-business (B2B) marketers have a documented content strategy. (Source)
- 65% is how much more time it takes to write a blog than in 2014. (Source)
- 62% is how much less content marketing costs than traditional marketing. (Source)
- 61% of users prefer companies that create custom content. (Source)
- 54% is how many more leads content generates than traditional marketing. (Source)
- 53% of businesses spend time and money on content marketing. (Source)
- 51% of the 53% of companies that do content marketing publish content daily. (Source)
Digital marketing statistics: Web design
Your website’s design is the heart of your digital marketing efforts. Regardless of what campaign you run, you’re driving people back to your site. With web design, you implement your brand’s unique style into your site to deliver a custom experience.
Here are a few stats that show the impact of web design:
- 94% of first impressions relate to web design. (Source)
- 89% of people shop with a competitor after poor user experience on a company’s website. (Source)
- 88% is how much less likely people are to return to a website after a bad user experience. (Source)
- 75% of website credibility comes from web design. (Source)
- 73% of companies use web design to help their brand stand out from the competition. (Source)
- 46% of small businesses don’t have a website. (Source)
- 38% of people stop engaging with a website if it’s unattractive. (Source)
Digital marketing statistics: Personalization
A critical component of online marketing is personalization. With dozens of businesses vying for your audience’s attention, they don’t have time to look at irrelevant content or offers. Personalization provides your audience with a tailored experience unique to their interests.
Personalization can lead to increases in sales and brand loyalty, which can ultimately help you create repeat customers. Here are some digital marketing stats that show why personalization matters for marketing:
- 79% of consumers only take advantage of brand promotions if they are tailored to previous interactions with a brand. (Source)
- 78% of U.S. Internet users said personalization increases their purchase intent. (Source)
- 77% of people choose, recommend, or pay for brands that offer personalized marketing experiences. (Source)
- 74% of customers are frustrated when they receive content irrelevant to their interests. (Source)
- 63% of consumers think more positively about a brand that delivers relevant and valuable content to them. (Source)
- 58% of consumers are comfortable sharing personal shopping interests if it means getting more personalized marketing experiences. (Source)
- 39% of retailers send personalized product recommendations via email. (Source)
Digital marketing statistics: Mobile marketing
As more people use mobile devices, the push for mobile-friendliness becomes greater. On top of that, Google using a mobile-first index means you must have a mobile-friendly site to rank in search results.
But being mobile-friendly isn’t just for search engines — it impacts how users interact with your brand, too. If you deliver online marketing that provides a positive experience on mobile, you’ll create a memorable, positive, and lasting impact that can help your business earn more revenue.
Here are some online marketing statistics that show why mobile matters:
- 3 billion active social media users are on mobile. (Source)
- 90% of mobile owners conduct mobile searches. (Source)
- 78% of local mobile searches result in an in-store purchase (Source)
- 76% of people who search on mobile devices visit a business within a day. (Source)
- 63% of all Google searches come from mobile devices. (Source)
- 52% of PPC clicks come from mobile devices. (Source)
- 50% of Internet traffic comes from mobile devices. (Source)
- 42% of people will delete an email if it’s not optimized for mobile. (Source)
- 30% of mobile searches relate to a location. (Source)
Digital marketing statistics: Review management
Reviews play a critical role in helping your business earn new customers.
People rely on the experiences and recommendations of others to decide if they should buy your products or use your services. Review management helps you manage your company’s online presence to build a positive reputation for your business.
Here are some stats that show the power of reviews:
- 39 is the average number of reviews a local business gets from users. (Source)
- 97% of consumers read reviews for local businesses. (Source)
- 92% of users trust recommendations over brands. (Source)
- 74% of local businesses have at least one Google review. (Source)
- 60% of all consumers say they read reviews for local businesses. (Source)
- 54% of U.S. shoppers pay attention to a company’s star rating. (Source)
Start building your digital marketing strategy
After looking at these digital marketing statistics, you can see the impact of marketing on your business. If you need help getting started with your digital marketing strategy, WebFX can help. We have a team of over 300 marketing experts ready to launch your plan.
We know how to craft digital marketing campaigns that drive results. In the past five years, we’ve driven over $2.4 billion in sales and over 6.3 million leads for our clients. You can count on us to craft campaigns that help you grow online.