5 Email Signature Examples to Inspire You

When you write an email, you probably end it with a signature, right? Something like, “Best,” followed by your name.

But the cool thing about most email platforms is that you don’t have to manually create your signature for each email. You can create a signature that automatically appears at the bottom of every email you send.  That’s something you’ve probably already seen a lot of people do in emails you’ve received.

The question is, how should your own custom email signature look? That’s just what we’ll go over on this page. We’ll start by looking at some of the elements you can include in your signature, and then we’ll look at five email signature examples to show how it’s done.

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5 elements you can include in your email signature

Let’s start by going over some of the elements you can include in your email signature. They include:

1. Your position title
2. A headshot
3. Your phone number
4. Info about your organization
5. Relevant links

Of course, these aren’t the only elements you can include. There are plenty of other options, too. But these are just some of the best ones to use. Here’s a little more about each one:

1. Your position title

It wouldn’t make sense to include your job title in a personal email. But when you send emails from your work address, it can be helpful. It allows recipients to better understand who they’re talking to and what your role is at the company.

2. A headshot

You don’t have to include any images in your signature, but it’s sometimes a good idea. Including a headshot, for example, makes it easier for people to connect with you since they can see what you look like and get a clearer image of you in their head. It adds a more personal touch to your emails.

3. Your phone number

Sometimes, conversations might start out through email but later switch to another medium, like phone calls or texts. Including your phone number in your email signature makes it easier for people to contact you outside of email. You might include your work number, mobile number, or both.

4. Info about your organization

In many cases, you represent a larger company or organization when you communicate through email. You might be emailing potential clients, for example. 

To help with branding, you might include some information about your organization in your signature. That info could include a logo, the company name, a call to action (CTA), and more.

5. Relevant links

Finally, it can be a good idea to have some links in your email signature. Again, this certainly isn’t a requirement, but some people find it useful. 

For example, you might link to your organization’s website. Or, you might have a link that people can use to schedule a meeting with you.

5 examples of email signatures

Now that we’ve covered some of the individual elements you can include in an email signature, let’s look at some different email signature examples you can emulate. Each of these example email signatures uses a different format, all of which are equally valid. Which one you use depends on your specific needs and preferences.

The five examples of email signatures we’ll go over use the following formats:

1. Plain text
2. Organization logo
3. Social media buttons
4. Call to action
5. Legal disclaimer

1. Plain text

One of the simplest types of email signatures you can use is the plain text format. As the name suggests, this email has nothing but unformatted text providing some basic info about you:

You can see how simple this format is. It doesn’t feature any images, links, or flashy graphics. It’s literally just a few lines of text that provide your name and any other information you want to convey, like a phone number or a job title.

2. Organization logo

If you wanted to incorporate a bit more branding in your email signature, you could add the name and logo of your company or organization.

This format is a good idea if you’re trying to reinforce the fact that you’re speaking on behalf of your company, or if you want to get your company logo in front of users. Showing them your logo at the end of each email can help reinforce your branding in their minds. Plus, it builds credibility and helps them know that your email is legitimate.

3. Social media buttons

This next format on our list of example email signatures stands out because it includes buttons leading to different social media platforms.

There are a couple of ways you could use this. If you have your own personal social media pages, you could use buttons like these to link to them. But you should only do that if your social media pages are work-appropriate.

Alternatively, you might link to the social media pages for your company or organization. If you go that route, it’s probably a good idea to indicate in the signature that they belong to the company and not you.

4. Call to action

Some companies go beyond including their name and logo in employees’ email signatures. They actually include a CTA below each signature to promote their products or services.

This format allows you to market to your email recipients without directly marketing to them. The content of the email itself might not be salesy at all, but you still get to slip in a relatively unobtrusive CTA at the bottom that might help convert some people.

5. Legal disclaimer

Last on our list of example email signatures is the legal disclaimer format. This format is similar to the last one, where you add an additional element below the signature itself. Instead of a CTA, though, this format includes a legal disclaimer.

Odds are, you’ve seen something like this in emails before. You may need to include a disclaimer like this in your email signature to comply with industry regulations, or simply in order to help safeguard confidential information that might be sent via email.

Get more out of your email marketing with WebFX

Now that you’ve seen all of these examples of email signatures, you can get to work creating your own. But having a good email signature is just one part of building a successful email marketing campaign. If you’re unsure how to drive results through your marketing emails, turn to the experts.

At WebFX, we have over 28 years of experience helping businesses drive more leads and conversions. Our email marketing services are perfect for companies like yours that are looking to upgrade their campaigns.

Interested in partnering with us? Just give us a call at 888-601-5359 or contact us online today!