AI continues to evolve so quickly that this week’s newest update can take months to catch up on. One of the bigger, more recent generative AI updates in the marketing world is the launch of OpenAI’s Deep Research mode, which puts together detailed research reports from visiting dozens of different websites.
What separates OpenAI’s deep research (and Google Gemini’s deep research offering) from other LLMs is the emphasis on deeper reasoning and research. Detailed citations are included in reports, and you can specify what types of sources you want the LLM to focus on, such as educational sites, trade publications, competitor websites, or even your own materials.
The end result is a powerful research tool that can save marketers a dramatic amount of time and effort on various tasks. Research and analysis are often the “boring” part of marketing strategy, and marketers are known to skip past this phase and get right to the more creative aspects of marketing — right-side brains unite!
As we’re still exploring deep research for marketing here at WebFX, we wanted to put together a list of early use cases to provide marketers with ways to utilize this new aspect of generative AI. Here are the different deep research examples to note:
- Competitor analysis and market research
- Search engine optimization (SEO) and content strategy
- Digital marketing strategy and planning
- Social media and advertising
- Customer engagement and personalization
- Testing and analytics
- Content and research
- Specialized optimization techniques
Notes on using deep research prompts
The prompt examples below are usually too broad to appeal to the audience reading this post. The more detail and color you can add, the better the result will be. Feeding in specific competitors or seeding the prompt with a few of your initial ideas helps a ton.
You could run these same prompts through any LLM and get a decent result, but the deep research models will yield better insights and afford the opportunity to refine where and how the LLM is putting together the response.
Competitor analysis and market research
The first case of using deep research for marketing is finding ways to expand your market knowledge and get an edge over your competitors. Below you’ll find examples of using deep research tools for this purpose.
1. Competitor website messaging extraction
What: Analyze a competitor’s homepage text to extract core messaging, value propositions, and target audience signals.
How: Copy sections of text (e.g., header, about section) into ChatGPT or Gemini and ask for a detailed breakdown.
Example Prompt:
“Analyze the following homepage copy from [Competitor URL]. Identify their primary value propositions, tone, and the target audience they appear to be appealing to. Explain which language elements are most persuasive and why.”
2. Competitor content style analysis
What: Review a competitor’s blog posts to understand their content style, tone, and structure.
How: Provide excerpts or headlines from several posts, then ask for an analysis of writing style and engagement tactics.
Example Prompt:
“Given these excerpts and headlines from [Competitor Name]’s blog, describe the writing style, tone, and formatting patterns. What type of audience do you think they’re targeting, and how do their stylistic choices support their marketing goals?”
3. Competitor ad copy dissection
What: Examine competitor ad copy to pinpoint effective CTAs, tone, and messaging nuances.
How: Paste three competitor ad copies and request a side-by-side analysis, focusing on persuasive language and differentiation.
Example Prompt:
“Review the following three ad copies from competitors in the digital marketing space. Provide a detailed comparison of their calls-to-action, value propositions, and tone. Which elements do you think drive higher engagement and why?”
4. Competitor SWOT Analysis
What: Develop a SWOT analysis based on available competitor information, focusing on their digital marketing efforts.
How: Summarize key data points (e.g., website features, social media engagement) and ask for a structured SWOT.
Example Prompt:
“Based on these details about [Competitor Name]’s digital presence—including their website layout, social media activity, and ad strategies—construct a SWOT analysis highlighting their strengths, weaknesses, opportunities, and threats in digital marketing.”
5. Competitor backlink strategy exploration
What: Investigate the types and quality of backlinks competitors have, then suggest similar opportunities for your site.
How: Provide a list of competitor backlink sources or descriptions, and ask for an analysis of common patterns and outreach ideas.
Example Prompt:
“Given these backlink sources for competitors in the digital marketing niche, identify common patterns and suggest three actionable strategies we could use to acquire high-quality backlinks.”
6. Competitor pricing strategy analysis
What: Compare and analyze competitors’ pricing models for digital marketing services or products.
How: Present pricing tiers or packages from a few competitors and ask for a comparative analysis highlighting opportunities for differentiation.
Example Prompt:
“Review these pricing models from three competitors in the digital marketing industry. What are the strengths and weaknesses of their approaches, and how could we adjust our pricing strategy to stand out?”
7. Market opportunity and saturation assessment
What: Identify saturated market segments versus niches with growth potential in digital marketing.
How: Describe current trends and segments you’re aware of, then ask for an evaluation of which areas are overcrowded and which offer untapped potential.
Example Prompt:
“Based on current trends in digital marketing, analyze which market segments seem saturated and identify 2–3 niche areas that show potential for growth. Explain your reasoning with specific examples.”
SEO and content strategy
Another way marketers can use deep research AI is for SEO and content strategy. Try the deep research prompts and examples below to strengthen your SEO approach:
8. Deep keyword brainstorming
What: Generate a robust list of long-tail keywords that reflect buyer intent for your niche.
How: Provide a seed keyword and request a list of 20–30 related long-tail keywords, including search intent hints.
Example Prompt:
“Using the seed keyword ‘digital marketing automation,’ generate 25 long-tail keywords that reflect high buyer intent. For each, briefly explain the likely search intent behind the keyword.”
9. SEO-Driven content outline generation
What: Create a detailed, SEO-focused blog post outline that includes headline suggestions, subtopics, and meta tag recommendations.
How: Provide the target keyword and context, then ask for an outline structured with H1, H2, and H3 headings along with a draft meta description.
Example Prompt:
“Develop an SEO-optimized blog post outline for the keyword ‘AI in digital marketing.’ Include a suggested H1 title, several H2 and H3 subheadings, key points for each section, and a draft meta description that incorporates primary and secondary keywords.”
10. Local SEO optimization blueprint
What: Generate a list of local keywords and tactics tailored for a geographically specific digital marketing campaign.
How: Provide your business location and niche, then ask for targeted local SEO strategies.
Example Prompt:
“Suggest a comprehensive local SEO plan for a boutique digital marketing firm based in Austin, TX. Include 10 local keywords, content ideas, and optimization tactics that cater to the local audience.”
11. Content gap identification
What: Identify topics that competitors cover but are missing from your own content portfolio.
How: Supply a list of your blog topics alongside competitor topics, then ask for an analysis of the gaps.
Example Prompt:
“Compare our current blog topics with these competitor topics in the digital marketing space. Identify five specific content gaps we should address and explain how covering these topics could improve our SEO and audience engagement.”
12. Meta tag and title optimization
What: Create compelling, SEO-friendly title tags and meta descriptions for web pages.
How: Provide the focus keyword and a brief summary of the page’s content, then ask for optimized tags.
Example Prompt:
“Draft an SEO-optimized title tag and meta description for a blog post about ‘AI-driven digital marketing trends.’ Ensure the meta description is engaging, under 160 characters, and includes the focus keyword naturally.”
13. SEO content audit checklist creation
What: Develop a step-by-step checklist to audit your on-page SEO for blog posts and landing pages.
How: Ask for a comprehensive list of audit steps that include keyword usage, meta tags, image alt text, internal linking, and content structure.
Example Prompt:
“Provide a detailed on-page SEO audit checklist for a blog post targeting ‘AI in digital marketing.’ List actionable steps to optimize headings, keyword density, meta tags, image alt text, and internal links.”
14. SEO content calendar development
What: Build a three-month content calendar driven by keyword research and seasonal trends.
How: Describe your target audience, main topics, and seasonality considerations, then ask for a structured monthly plan.
Example Prompt:
“Create a three-month content calendar for a digital marketing blog focused on AI trends. Include specific blog post titles, primary keywords, and publication dates aligned with seasonal events and search trends.”
Digital marketing strategy and planning
Digital marketing starts with a solid plan for creating materials, launching campaigns, and connecting marketing to sales. The deep research examples below show you some effective prompts for generating fleshed-out strategies.
15. Comprehensive digital marketing strategy
What: Formulate a full digital marketing plan for launching a new product or service.
How: Detail your product, target market, and objectives, then ask for a multichannel strategy covering social, PPC, email, and content.
Example Prompt:
“Outline a digital marketing strategy for launching a new SaaS product targeted at small businesses. Include tactical recommendations for social media, email marketing, PPC, and content marketing, with clear KPIs for each channel.”
16. Marketing funnel construction
What: Map out an effective marketing funnel with detailed tactics for each stage (awareness, consideration, conversion).
How: Provide details about your target customer’s buying journey and ask for stage-specific recommendations.
Example Prompt:
“Design a marketing funnel for an online digital marketing course. Outline specific strategies and tactics for the awareness, consideration, and conversion stages, including content types and engagement techniques at each point.”
17. Video content strategy planning
What: Brainstorm a series of video topics and formats that align with your digital marketing objectives.
How: Describe your target audience and marketing goals, then ask for 10 video ideas with brief outlines for each.
Example Prompt:
“Generate 10 detailed video content ideas for a digital marketing agency that wants to showcase its expertise in AI trends. For each idea, provide a brief outline of the format, key points, and target audience appeal.”
18. Event marketing digital roadmap
What: Develop a digital strategy to promote a virtual or live event, including pre-event buzz and post-event engagement.
How: Provide event details (date, target audience, key speakers) and ask for a comprehensive promotion plan.
Example Prompt:
“Draft a digital marketing plan for promoting an upcoming virtual digital marketing conference. Include recommendations for social media, email campaigns, influencer partnerships, and content creation before, during, and after the event.”
19. Ecommerce conversion strategy enhancement
What: Propose strategies to improve the conversion rate on an ecommerce platform selling digital products.
How: Describe your current conversion metrics and specific pain points, then ask for targeted tactics to boost sales.
Example Prompt:
“Suggest five detailed digital marketing strategies to improve conversion rates for our ecommerce site that sells online marketing courses, focusing on user experience, personalization, and trust signals.”
20. Product launch marketing blueprint
What: Construct a detailed digital marketing plan specifically for launching a new product.
How: Provide key features of the product, target demographics, and initial goals, then request a tactical rollout plan.
Example Prompt:
“Create a step-by-step digital marketing plan for launching our new AI-powered digital marketing analytics tool. Outline strategies for content, social media, email, and paid advertising, with timelines and expected outcomes.”
21. Multichannel campaign integration
What: Develop strategies to ensure consistent messaging and synergy across multiple digital channels.
How: Describe your current multi-channel activities and ask for integration ideas to enhance overall campaign effectiveness.
Example Prompt:
“Propose five ways to integrate messaging across email, social media, and PPC channels for a cohesive digital marketing campaign targeting small businesses. Focus on tactics that ensure a unified brand experience across all touchpoints.”
22. Interpreting Google Trends for strategy
What: Analyze current Google Trends data to inform content and campaign planning.
How: Provide a summary of recent trends related to digital marketing and ask for insights and actionable recommendations.
Example Prompt:
“Given these Google Trends data points for ‘digital marketing AI’ and related terms, summarize the key insights and suggest how we can adjust our content strategy to capitalize on emerging trends.”
23. KPI benchmarking for campaigns
What: Identify industry-standard KPIs and establish benchmarks for your digital marketing campaigns.
How: Ask for a list of relevant KPIs with typical performance ranges and how they apply to different channels.
Example Prompt:
“List the top 10 KPIs for digital marketing campaigns in the SaaS industry and provide benchmark performance ranges. Explain how these metrics can guide our strategy adjustments.”
Social media and advertising
If your strategy hinges on social media and advertising, you can leverage deep research prompts to create content that anticipates trends and connects deeper with your audience.
24. Creative social media post generation
What: Brainstorm engaging social media post ideas that align with a specific campaign or theme.
How: Provide campaign details, target audience characteristics, and any specific tone guidelines, then request creative post ideas.
Example Prompt:
“Generate 10 creative social media post ideas for a digital marketing agency’s campaign promoting our new AI tool. Include suggestions for imagery, hashtags, and post copy that resonate with tech-savvy marketers.”
25. Social media trend forecasting
What: Predict upcoming social media trends in digital marketing and suggest ways to leverage them.
How: Ask for analysis based on current trends, influencer activity, and platform innovations.
Example Prompt:
“What are the emerging social media trends in digital marketing for 2025? Provide five trend predictions and detail how brands can leverage each trend to increase engagement and reach.”
26. Digital advertising platform comparison
What: Compare key features, costs, and performance benefits of advertising platforms such as Google Ads vs. Facebook Ads.
How: Provide campaign objectives and ask for a detailed comparison, including pros and cons for each platform.
Example Prompt:
“Compare Google Ads and Facebook Ads for a digital marketing campaign aimed at small businesses. Detail the strengths, weaknesses, and cost considerations of each platform, and recommend which might yield better ROI for our objectives.”
27. PPC campaign optimization ideas
What: Generate targeted suggestions for improving a PPC campaign’s performance.
How: Share current metrics (e.g., high CTR but low conversion) and request specific optimization tactics.
Example Prompt:
“Our current PPC campaign for digital marketing services has a high click-through rate but low conversion rate. Provide five detailed optimization strategies to improve landing page relevance, ad copy, and targeting parameters.”
28. Seasonal campaign brainstorming
What: Develop creative, seasonally themed campaign ideas tailored to holiday or event-specific opportunities.
How: Specify the season or holiday and ask for innovative digital campaign ideas that align with your brand.
Example Prompt:
“Propose five creative digital marketing campaign ideas for the upcoming holiday season that leverage seasonal trends and fit a tech-forward digital marketing agency’s image. Include suggested themes, taglines, and content ideas.”
Customer engagement and personalization
Using deep research tools, marketers can generate personalized campaigns and analyses based on their existing customers. The following prompts give you some ideas for making your content more personal while leveraging AI.
29. Audience persona generation
What: Develop detailed customer personas with demographics, interests, pain points, and buying behaviors.
How: Provide basic customer data or assumptions and ask for 3–4 detailed personas tailored to your digital marketing offerings.
Example Prompt:
“Based on our customer data and market research, create three detailed audience personas for our digital marketing course. Include demographic information, key challenges, motivations, and preferred content channels.”
30. Sentiment analysis of customer feedback
What: Analyze a set of customer reviews or social comments to extract overall sentiment and recurring themes.
How: Paste a sample of customer feedback and ask for a sentiment breakdown with actionable insights.
Example Prompt:
“Analyze the following 20 customer reviews for our latest product. Summarize the predominant positive and negative sentiments, and suggest two key improvements based on recurring themes.”
31. CRO recommendations
What: Identify actionable changes to improve conversion rates on landing pages or other digital assets.
How: Provide current performance data and a description of the conversion funnel, then ask for specific CRO tactics.
Example Prompt:
“Our landing page for a digital marketing webinar currently converts at 2%. Based on best practices, suggest five specific improvements (e.g., CTA adjustments, layout changes) that could increase the conversion rate.”
32. Customer feedback synthesis for improvement
What: Consolidate large volumes of customer feedback to highlight common improvement areas.
How: Provide summarized feedback points from surveys or reviews and ask for a synthesis of actionable insights.
Example Prompt:
“Review these aggregated customer feedback summaries for our online marketing tool. Identify the top three recurring improvement areas and explain how addressing each could enhance user satisfaction and retention.”
33. Content personalization strategy ideas
What: Generate tactics for tailoring website or email content to specific audience segments.
How: Describe your current segmentation data and ask for personalized content strategies.
Example Prompt:
“Suggest five content personalization strategies for our email campaigns targeting different segments within our digital marketing audience. Include ideas for dynamic content blocks, personalized recommendations, and segmented messaging.”
34. Email campaign content creation
What: Draft compelling email subject lines and body copy that resonate with your target audience.
How: Provide details about the campaign (e.g., webinar invitation, product launch) and ask for multiple email variations.
Example Prompt:
“Draft three distinct email subject lines and corresponding body copy options for a campaign promoting our new digital marketing webinar. Ensure the messaging is engaging, clear about the benefits, and aligned with our brand tone.”
35. Influencer outreach email drafting
What: Create personalized outreach emails for potential influencer collaborations.
How: Provide background on your campaign and ideal influencer profile, then ask for a professional yet engaging email template.
Example Prompt:
“Draft a personalized influencer outreach email for a digital marketing campaign. The email should briefly introduce our new AI tool, explain the mutual benefits of collaboration, and include a clear call-to-action for a follow-up conversation.”
36. Social proof and review integration tactics
What: Identify creative ways to incorporate customer testimonials and reviews into your digital content.
How: Ask for ideas on how to display social proof on websites, emails, or social media posts to boost credibility.
Example Prompt:
“Provide five innovative methods for integrating customer reviews and testimonials into our digital marketing campaigns to enhance credibility and increase conversion rates. Include examples of placement and presentation style.”
37. Conversational AI and voice marketing concepts
What: Brainstorm creative applications for chatbots or voice assistants in your marketing strategy.
How: Request ideas that utilize conversational interfaces to enhance customer engagement or provide personalized recommendations.
Example Prompt:
“Suggest five innovative digital marketing ideas that leverage conversational AI or voice assistants. Focus on strategies that improve customer engagement on our website and drive higher conversion through interactive voice search optimization.”
Testing and analytics
Marketing automation with deep research is possible at every phase of a campaign, including testing. The prompts below will help you generate ideas for different content tests, as well as how to implement the results moving forward.
38. A/B testing hypotheses development
What: Generate specific hypotheses for A/B testing website elements or ad copy to improve performance.
How: Describe your current setup (e.g., landing page layout, email subject line) and ask for testable variations with clear hypotheses.
Example Prompt:
“Propose five A/B testing hypotheses for our landing page headline and CTA button. For each hypothesis, explain what change you expect to impact the conversion rate and why.”
39. Data visualization strategy recommendations
What: Get ideas for visually presenting digital marketing performance data to uncover insights.
How: Describe the metrics you track (e.g., conversion rate, engagement metrics) and ask for creative visualization ideas.
Example Prompt:
“Recommend five types of data visualizations to display monthly digital marketing KPIs, such as conversion rates, click-through rates, and user engagement. Explain how each visualization could highlight different performance trends.”
40. Market segmentation analysis deep dive
What: Analyze customer data to propose refined segmentation strategies that can improve targeting and personalization.
How: Provide sample demographic and behavioral data and ask for segmentation insights.
Example Prompt:
“Based on these demographic and behavior data points from our customer base, suggest three refined market segments. Describe each segment’s characteristics and recommend tailored marketing strategies for each group.”
41. Customer journey mapping and engagement tactics
What: Outline a detailed customer journey from awareness to conversion, including engagement opportunities at each touchpoint.
How: Describe your customer acquisition process and ask for a visual or step-by-step mapping with engagement suggestions.
Example Prompt:
“Map out the customer journey for a visitor to our digital marketing course website, from initial awareness through conversion. Identify key touchpoints and recommend specific engagement tactics (e.g., targeted content, retargeting ads) at each stage.”
Content and research
Deep research prompts are a great tool for content creation and research. While you should avoid using strictly AI-written content, you can use tools to help youc reate outlines and plan your content before you write it.
42. Crisis communication planning
What: Develop a crisis management messaging plan to address negative PR or online backlash swiftly.
How: Provide a brief description of a potential crisis scenario and ask for a structured communication plan.
Example Prompt:
“Draft a crisis management communication plan for a digital marketing brand facing negative social media sentiment due to a product issue. Outline key messages, stakeholder communications, and steps to mitigate reputational damage.”
43. Content repurposing strategy
What: Identify ways to convert a high-performing blog post into multiple content formats such as infographics, videos, and podcasts.
How: Provide the topic or summary of a successful blog post and ask for ideas to repurpose it.
Example Prompt:
“List five specific ways to repurpose a popular blog post on ‘AI in digital marketing’ into other content formats (e.g., infographic, podcast episode, video tutorial). For each idea, outline the format and key messaging adjustments needed.”
44. Digital marketing tools research compilation
What: Compile a detailed list of top digital marketing tools with a focus on their features, pros, and cons.
How: Ask for a curated overview of tools across various categories (SEO, PPC, social media) tailored for digital marketers.
Example Prompt:
“Create a list of 10 essential digital marketing tools for 2025. For each tool, provide a brief description, key features, potential drawbacks, and recommendations for specific use cases in SEO, PPC, and content marketing.”
45. Brand storytelling framework creation
What: Develop a narrative framework that can be used to ensure consistent and compelling brand storytelling across channels.
How: Provide background information about your brand and its values, then ask for a structured storytelling framework.
Example Prompt:
“Develop a brand storytelling framework for a digital marketing agency that emphasizes innovation, data-driven results, and creativity. Outline core narrative pillars, key messaging points, and examples of story arcs that can be applied in various content formats.”
46. Summarizing industry research reports
What: Break down a lengthy industry research report into a concise summary with actionable insights.
How: Paste excerpts or key data points from the report and ask for a summary that highlights 3–5 critical takeaways.
Example Prompt:
“Summarize the key findings from this digital marketing industry report, highlighting three actionable insights that our marketing team can implement immediately.”
47. Press release drafting for campaign announcements
What: Generate a professional press release for a campaign launch or product update.
How: Provide campaign or product details, target audience, and key benefits, then ask for a full draft in a press-release format.
Example Prompt:
“Draft a press release for the launch of our new AI-powered digital marketing platform. Include an attention-grabbing headline, a summary of innovative features, quotes from executives, and details on how this platform benefits our target market.”
Specialized optimization techniques
These last few example techniques are for specialized instances in a marketer’s job where deep research might be handy.
48. Influencer identification and vetting
What: Identify potential influencers who can authentically promote your digital marketing solutions.
How: Provide criteria such as audience size, engagement rates, and niche focus, then ask for influencer recommendations.
Example Prompt:
“List five influencers in the digital marketing niche with a focus on AI and automation. For each influencer, provide a brief profile that includes audience demographics, engagement rates, and why they would be a good fit for our upcoming campaign.”
49. Voice search optimization strategy
What: Develop actionable strategies to optimize your content for voice search queries.
How: Ask for best practices, keyword adjustments, and content structure tips that are specific to natural language and voice search.
Example Prompt:
“What are the top five strategies to optimize a blog post for voice search in the digital marketing industry? Provide specific recommendations on keyword usage, content formatting, and question-based query incorporation.”
50. Mobile marketing optimization techniques
What: Identify specific improvements to enhance mobile user experience and boost engagement on mobile platforms.
How: Describe current mobile performance challenges (e.g., high bounce rate, slow load times) and ask for targeted mobile optimization ideas.
Example Prompt:
“Our website experiences a high bounce rate on mobile devices. Suggest five detailed mobile optimization tactics—such as responsive design adjustments, load speed improvements, and mobile-friendly content formatting—to improve the mobile user experience and increase engagement.”
Integrate deep research into your digital marketing campaign
With deep research and other digital marketing tools, you can get an edge over your competitors and simplify your workflows. These examples of deep research are just a few ways to help you get started, but the use cases are countless.
If you want to stay up on new marketing technology and trends, we’ve got you covered. Sign up for our email list to learn more about digital marketing innovations and how you can implement them!
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Trevin serves as the VP of Marketing at WebFX. He has worked on over 450 marketing campaigns and has been building websites for over 25 years. His work has been featured by Search Engine Land, USA Today, Fast Company and Inc. -
WebFX is a full-service marketing agency with 1,100+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more
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Table of Contents
- Notes on Using Deep Research Prompts
- Competitor Analysis and Market Research
- SEO and Content Strategy
- Digital Marketing Strategy and Planning
- Social Media and Advertising
- Customer Engagement and Personalization
- Testing and Analytics
- Content and Research
- Specialized Optimization Techniques
- Integrate Deep Research into Your Digital Marketing Campaign
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