20 Best Marketing Manager Software Tools to Make Your Life Easier in 2025

Surely in the 2025 we have the technology to transform marketing from endless, mundane tasks, to a creative, innovative explosion of possibilities? You need to throw out marketing manager software that isn’t working for you and rather try these tools we’ve rounded up for you to explore.

Create and manage your marketing strategy with the tools that will automate the boring and free up space for the innovation to create effective campaigns that will earn a higher return on investment (ROI) for your business.

Looking for digital marketing tools? Read about the best igital marketing tools to use in 2025

Check out our list of the best software for marketing managers below!

Top tip: As a marketing manager, you juggle multiple marketing campaigns and strategies for your business. That’s why we’ve built a virtual filing cabinet filled with more than 35+ free guides covering topics like search engine optimization (SEO), social media, web design, and much more.

Browse our free marketing manager guides today to start implementing effective strategies that boost revenue for your company!

20 Best marketing manager software options of 2025

Here’s our list of our favorite software for marketing managers in 2025:

1. RevenueCloudFX
2. Nutshell
3. Google Analytics
4. Hootsuite
5. KeywordsFX
6. SERP Racer
7. FAQFox
8. Ahrefs
9. SEO Checker
10.  Marketo
11.  Salesforce
12.  Buffer
13.  Trello
14. Sprout Social
15.  AdEspresso
16.  Canva
17.  Constant Contact
18.  Brevo
19.  SharpSpring
20.  Drip

1. RevenueCloudFX

RevenueCloudFX is your all-in-one revenue acceleration platform and digital marketing solution. Powered by IBM Watson, RevenueCloudFX helps you ignite your online and offline sales, making it one of the best tools for marketing managers today.

With RevenueCloudFX, you can:

• Track the sources of your leads, web traffic, and phone calls
• View visitor website recordings to analyze user behavior
• Manage, track, and integrate all of your marketing strategies in one place
• Track and measure your ROI
• Personalize your marketing messages
• Manage and nurture your leads
• Implement a revenue-driving email marketing campaign
• Collect and analyze customer and client data
• Analyze essential metrics from your website, SEO strategy, and other strategies
• And much more

Say goodbye to juggling multiple tools and platforms and say hello to your all-in-one marketing manager software solution with RevenueCloudFX.

Meet RevenueCloudFX:

One platform tracking countless metrics and driving stellar results.

Learn More About Our Proprietary Software

2. Nutshell

Next on our list of the best software for marketing managers is Nutshell. Nutshell is a customer relationship management (CRM) platform that helps you collect and analyze essential data about your current and potential customers.

Nutshell can help you:

• Automatically track and measure the ROI of your marketing budget
• Track the entire lifecycle of your leads from awareness to purchase
• Manage your sales pipeline
• Close more deals
• View website session history, sources, website visit duration, and more from your leads
• Create custom dashboards to plan your sales day
• Collect essential contact information of your leads and current customers in one place
• And much more

If you’re searching for one of the best marketing manager software tools to help you create more long-lasting relationships with customers and increase conversions, Nutshell is the perfect platform for you.

3. Google Analytics

Google Analytics is one of the most popular free marketing management tools in the world. It’s a website analytics tool that enables you to view in-depth information about how users visit and interact with your website.

For example, you can view:

• Which pages users visit
• How much time users spend on your pages
• Audience demographic data
• The device visitors use to browse your website
• The sources of your web traffic
• And more

Google Analytics is a helpful tool that allows you to track essential information about your website. You can then use these insights to inform your marketing strategies to drive better results for your company.

So, if you’re not currently using Google Analytics to monitor your website, audience and more, it’s time to start.

4. Hootsuite

Managing your social media campaigns and creating posts across multiple platforms can be a time consuming task. With Hootsuite, it doesn’t have to be.

Hootsuite is one of the best all-in-one social media marketing management tools. With Hootsuite, you can create and schedule posts across multiple social media platforms all from one dashboard in just a few clicks.

In addition, you can use Hootsuite to view and respond to your comments and messages to easily engage with your audience across your multiple social media pages.

5. KeywordsFX

Next on our list of the best software for marketing managers is KeywordsFX. Keyword research is a crucial component for any successful SEO strategy or PPC campaign. KeywordsFX makes your keyword research process a breeze.

With KeywordsFX, you can identify the best high-value keywords that your target audience is searching for online.

You can then insert these keywords throughout your website, content and PPC ads to ensure that your website appears as one of the first results when users search for those keywords online.

6. SERP Racer

It’s essential to conduct an analysis of search engine results pages (SERPs) to identify opportunities to help your website rank higher in the search results. Make your analysis easier with SERP Racer.

With SERP Racer, you can enter a target keyword to view a list of the top ranking websites for that term. From there, you can analyze how your website compares to your competitors. This tool can also highlight each site’s page speed to see how quickly each page loads for users.

If you find that your website is falling behind, you can optimize your page speed and implement other SEO techniques to help your website outrank your competitors’.

7. FAQFox

Coming up with new ideas for your content marketing strategy is no easy feat. That’s where FAQFox can help.

FAQFox crawls a variety of websites to generate keyword and content ideas for your strategy, which is why it’s considered one of the best tools for marketing managers. Simply enter a word or phrase and any specific websites you want to crawl to get started.

FAQFox will then craw multiple website and generate the best high-value keywords and content ideas to help you create your next great piece of content.

8. Ahrefs

Next on our list of the best marketing manager software is Ahrefs.

Ahrefs is one of the most popular marketing management tools today. With Ahrefs, you can:

• Analyze your current keyword rankings
• View your backlinks and referring domains
• Analyze your competitors’ websites
• And much more

Ahrefs makes it easy for you to monitor the success of your SEO strategy and identify key opportunities to further optimize your website to soar to the top of the search results.

9. SEO Checker

Last on our list of the best software for marketing managers is SEO Checker. If your company current invests in SEO, it’s essential to track and report on your success so you can make improvements to improve your strategy and increase your rankings.

With SEO Checker, you can receive a comprehensive, in-depth SEO report for free.

Simply enter your website URL to get your free SEO report. With SEO Checker, you’ll receive a:

• SEO score
• Site speed analysis
• URL optimization check
• Meta tag assessment
• Image optimization tips
• Code analysis
• In-page link audit
• Site security score
• Mobile-friendly check
• Crawl and indexation analysis

SEO Checker saves you valuable time analyzing your current SEO performance on your own. Instead, you can receive a comprehensive report with data-driven suggestions for optimizations you can make to your website to help you achieve a top spot in the search results.

10. Marketo engage

Marketo Engage is part of the Adobe software family, which has been around since the birth of digital marketing. This particular marketing manager software focuses on automating and streamlining marketing efforts.

There are various tools within the software that will help you to manage and execute multichannel marketing campaigns, nurture leads and drive revenue growth. Key features include:

• Creating personalized email marketing campaigns with A/B testing
• Capturing and tracking leads
• Capturing user behavior and engagement with the lead management
• Automated repetitive marketing tasks

11. Salesforce

Salesforce is an inclusive, cloud-based customer relationship management (CRM) platform that gives clients tools to manage their sales and customer services. The software has the potential to grow with the client, as their business expands.

12. Buffer

Small businesses will love this software as it was created with them in mind. It is a social media management platform that allows you to schedule posts, and create your content calendar within the marketing manager software. It is known for its user-friendly interface and simplicity, making it a top choice for businesses that are starting out.

13. Trello

There are lots of plugins and tools available for paying subscribers to this project management system. But the free version is also extensive enough for smaller companies to start using while they grow their budget.

For marketing, Trello gives you away to collaborate with freelancers, outsourced companies and remote workers to all get on the same page, or the same board, in this case. You can organize tasks and assign them to specific users, while being able to comment and attach items to each card.

14. Sprout Social

Another social media management platform, but this one is focused on larger or medium companies. While the standard content calendar and posting schedule are available, they offer more comprehensive tools in analytics and a specific tool they call “ViralPost.

The ViralPost technology automates the post scheduling to the most effective time for the specific target audience that has been loaded. There are also influencer marketing partnership options available, making this a full social media software.

15. AdEspresso (by Hootsuite)

AdEspresso is a tool created by Hootsuite that is focused more on the social marketing side of things. You can do split testing and use it to analyze your marketing campaigns to get insights into your audience.

A few top features of this marketing manager software include:

• Easy ad creation tool
• Campaign management on a single dashboard
• Use automatic budget optimization features

16. Canva

While a lot of graphic software has gone complicated over the years, with masks, extra filters and difficult to use pen tools, it turns out that all we really wanted was something simple. Canva has giving us that. A user-friendly way to combine graphics and text on the preset canvas sizes.

Plus it comes with a whole library of free resources, graphs, images, photos and animations, all ready to be used. Did we mention it also has pre-designed templates? Definitely software that is going to make content creation easier.

17. Constant Contact

Constant Contact is an email marketing tool that is designed to help businesses create, manage and optimize their email campaigns. You can do your designs within the program, then automate the sending, and have extensive list management. Once your campaign is complete, there are analytic reporting tools for you to use.

18. Brevo

Brevo used to be known as SendInBlue, but have had a revamp and are now displaying a green design, with a new name. But their email and SMS marketing, automation services and chat facilities are all still the same.

They are still very reasonable priced, making it an ideal solution for small to medium sized enterprises (SME). They have a user friendly interface, including a drag and drop editor. You also have access to a range of pre-designed templates, making email campaigns a breeze. Or should we rather say, a ‘brevo.’

19. SharpSpring

SharpSpring has the usual email marketing and customer relationship tools, but it also offers social media management and landing page options. They also tend to offer extensive analytics and reporting, which include giving key metrics and customizable reports.

You can use their behavioral tracking and personalization tools to create tailored messages to your target audience. Dynamic content can also be created to resonate with your audience.

20. Drip

Drips focuses on giving power segmentation capabilities and integration options for online retailers. You get options on created personalized communication and targeting email, with your customers.

Get the most out of your marketing manager software with WebFX

We offer a comprehensive,  industry-leading software for marketing managers: RevenueCloudFX. With this exclusive, premium software,  you can track your marketing campaigns with ease. Plus, our team of over 500 marketing experts is always on hand to help you use the platform to maximize your results..

Speak with one of our strategists by calling 888-601-5359 or contact us online to chat with us about the needs and goals of your business. We can’t wait to help your company grow!