Not too long ago we kicked off an interview series with the goal of providing business owners and marketers with important insight, advice, and ideas for growing their online presence and becoming more successful in their marketing endeavors. To date, […]

Content is king, and that’s a golden rule in Internet marketing. From site pages to email blasts and far beyond, the content you create represents your brand and engages your audience. Good content doesn’t just mean reading material for your […]

Considering that Americans spend more time on social media than any other Internet activity (including email!), your company should be active on at least one or two platforms. That being said, you also need to be smart about how you […]

If you keep up with marketing blogs or publications of any kind, you’re probably familiar with the idea of “marketing personas.” Both traditional and Internet marketers talk about them as an absolute necessity, but can fictional people really help your […]

Taking responsibility for your company’s Internet marketing can be a stressful endeavor. This is true for any marketing professional, but even more so for those who’ve never had any formal education in online strategy. Unfortunately, that’s often the case. Many […]

Capturing the attention of Internet users and guiding them through specific motions is essentially a science. It’s such a vital part of web design that it has evolved into its own niche practice over the past decade, dubbed conversion rate optimization. […]

Most industries fit very clearly into one of two categories – art or science. For marketing, however, the line is a bit more blurred. And depending on who you ask, you may get starkly contrasting answers as to which one […]

Even for the most dedicated marketers, it can be difficult to keep up with the constantly-changing nature of the Internet. There are new developments almost every day, and sometimes it can feel like just when you think you finally have […]