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7 Tips for Increasing Email Conversion Rates

Marketing

Around the world, both professional and personal Internet users rely heavily on email. While it may be one of the oldest tools known to the Internet, it's not showing any signs of becoming outdated any time soon. In fact, it […]

Read Blog Post ~ 8 minutes read

Why Employment is Just Like Dating

Marketing

If you’re a business owner or department manager, it’s all too easy to get caught up in your own responsibilities and forget about the people who make it possible for you to do your job: your employees. They may not […]

Read Blog Post ~ 7 minutes read

How to Stand out Online in a Crowded Market

Marketing

Downtown, in almost every city, we are surrounded by attractions attempting to grab our attention and reel us in. And more often than not, we take the bait. We’re out and about, seeking activity and community. If we come across a […]

Read Blog Post ~ 7 minutes read

How to Generate Effective Ebook and Whitepaper Ideas

Marketing

Downloadable ebooks, whitepapers, and guides are extremely powerful pieces of content. You've seen how well these items work from a lead generation standpoint, and now it's your turn to get a piece of the pie. Problem is, you have no […]

Read Blog Post ~ 8 minutes read
Marketing

Helpful Search Engines for Marketers (That Aren’t Google)

I'm not exactly sure when the terms "search engine" and "Google" became synonymous, but I'd like to point out that there are many other search engines out there that add even more value than Google. I'm not talking about the […]

Read Blog Post ~ 12 minutes read

4 Unconventional Copywriting Models That Actually Convert

Marketing

Have you ever wondered if there was a silver bullet solution to getting people to buy your products or convert into a lead? Are you wondering if there's some sort of magical word or phrase that guaranteed visitors would click “buy […]

Read Blog Post ~ 5 minutes read

4 Marketing Lessons from Girl Scout Cookies

Marketing

Recently, a friend and I were making our way through a local mall when we came upon a small folding table surrounded by people. After a few seconds of confusion, I realized the folding table had boxes of Girl Scout […]

Read Blog Post ~ 7 minutes read

How Marketers Worldwide Match Their Strategy with Their Audience

Marketing

Even though Internet, social media, and mobile usage is on the rise all over the world, adoption of these technologies still greatly varies. Internet usage ranges from 88% of the population in North America to 19% in South Asia. The ways in […]

Read Blog Post ~ 10 minutes read

How Customer Service Increases Leads by 11% (And More Notable Benefits)

Marketing

The assumed benefits of customer service are numerous. You'll hear people talk about happy customers, positive reviews, and a larger social media following, just to name a few. But can good customer service make you money? Can offering a better […]

Marketing

Interview: Ann Smarty, Brand and Community Manager

We’re back with another interview as InterviewFX rolls on! This series brings you advice from authors, entrepreneurs, marketers, and other experts to help you manage your business and your online marketing a little bit better than before. Today we focus […]

Read Blog Post ~ 5 minutes read
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