If your business is already using Google AdWords for its pay-per-click (PPC) advertising, you’re probably already quite familiar with how it works. But as with everything online, Google is always making updates to its features, improving your advertising experience and […]

Our InterviewFX series continues, bringing you valuable insights and tips from business owners, marketers, and more. Today's interview is with Trevor Klein, Moz's content strategist. Trevor graciously shared some of his thoughts with us about content marketing, including whether or […]

Spoiler alert: you’re about to read 1,000 words on this question only to reach the phrase “it depends on your specific circumstances.” Now that the cat is out of the bag, let’s get down to it. There are a number […]

Infographics are an essential content marketing and data-visualization tool. Graphics made up of visually compelling elements and scintillating data – what’s not to love? As a society made up of visual learners, it’s no wonder that infographics quickly found a […]

In our world of content, there’s nothing more valuable than collecting the data behind it all. And when it comes to collecting that data, Buzzsumo is an all-in-one package. Competitive analysis, industry research, and even influencer discovery are just a few […]

When you think about church marketing, do you picture signs with quips so cheesy they make you cringe? “Don’t give up! Moses was once a basket case too.” How about “our church is prayer conditioned”? Or maybe something about the […]

Events, from trade shows to fairs to local festivals to business conferences, have the potential to be fun, valuable learning experiences that delight guests and leave a lasting impression. In fact, according to a Center for Exhibition Industry Research study, […]

While it’s not often thought about as such, pattern recognition is a huge part of marketing and business acumen as a whole. Identifying patterns in consumer behavior, client interaction, or sales is vital — especially if you use multiple channel […]