Managing your company's marketing is tough, not to mention time-consuming. Just when you think you're working in a steady rhythm, something unexpected gets thrown into the mix and trips you up. Right now, that "something unexpected" is content marketing. The […]

At their core, landing pages are designed with the goal of directing and converting visitors. You may want your visitors to go to a specific page, or you may want them to take action on something. Every element of a […]

Throughout our InterviewFX series, we’ve interviewed a lot of Internet marketers and we’ve interviewed a lot of authors. Joe Pulizzi is both. He’s one of the leaders behind the content marketing movement, and his book Epic Content Marketing is one […]

2014 was an incredible year for online marketing. We saw the continued rise of content marketing, an increased demand for responsive, mobile-friendly websites, and the creation of new trends like native advertising. SEO had its ups and downs, thanks to […]

2014's final InterviewFX feature is one you definitely won't want to miss! If you haven't seen the rest of this series, InterviewFX is how we bring you valuable, actionable insights and tips from entrepreneurs, marketers, and industry experts. Today we're […]

Google is becoming increasingly strict about its restrictions on what advertisements on its AdWords network can and can't say and promote, particularly for certain industries. If you want to be sure that your PPC ads aren’t subject to penalties, you need to follow […]

The other afternoon, when I was driving down the highway, I noticed a Qdoba billboard that said in, enormous letters, "freedom tastes like guacamole." At first I laughed. Then as I got closer, I read the rest of the text, which […]

If your business is already using Google AdWords for its pay-per-click (PPC) advertising, you’re probably already quite familiar with how it works. But as with everything online, Google is always making updates to its features, improving your advertising experience and […]