It’s no secret that visual content is more engaging than text. As a marketer, this means that photos and videos are great ways to capture and keep your audience’s attention. Up until a few years ago, TV ads were the […]

  Relationship marketing is one of the most popular ways to promote a business today. The name may sound new, but the strategy has been around for years. It’s actually a simple concept: Promoting your brand through the creation and […]

Every industry has its giants. Sometimes those giants are rooted in tradition, sometimes they imitate their competitors, and sometimes they’re innovative. And, every once in a while, sometimes they change everything. That’s what these three big brands did with their […]

IBM is one of the oldest and largest computer companies in the world. And while its history is checkered with successes and failures — not to mention at least one near-death experience — it’s always bounced back. So how does […]

With its visual-based setup, Instagram has long been a valuable tool for marketers. And as one of the latest social media platforms to provide paid advertising options, it’s now more valuable than ever. If you’ve never advertised on Instagram, it’s […]

Today, digital marketing is a no-brainer for any business that wants to grow. But a decade ago, digital marketing was a new concept, and most of the business world relied on traditional marketing strategies. They don’t have to be opposites, […]

International SEO is one of the best ways to expand your business — but only if you’re prepared for it. Without the right strategy, it can end up a waste of time. This is how you can make sure your […]

Over the past few years, automation has been a major source of discussion in the marketing industry. In fact, the industry is expected to be worth over $25 billion by 2023. As more companies learned – and continue to learn […]