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How to Roll TV Spend into YouTube

Marketing

It’s no secret that visual content is more engaging than text. As a marketer, this means that photos and videos are great ways to capture and keep your audience’s attention. Up until a few years ago, TV ads were the […]

Read Blog Post ~ 7 minute read

What is Relationship Marketing?

Marketing

  Relationship marketing is one of the most popular ways to promote a business today. The name may sound new, but the strategy has been around for years. It’s actually a simple concept: Promoting your brand through the creation and […]

Read Blog Post ~ 5 minute read

How 3 Big Brands Redefined Their Industries

Marketing

Every industry has its giants. Sometimes those giants are rooted in tradition, sometimes they imitate their competitors, and sometimes they’re innovative. And, every once in a while, sometimes they change everything. That’s what these three big brands did with their […]

Read Blog Post ~ 6 minute read

Case Study: 3 B2B Marketing Campaigns by IBM

Marketing

IBM is one of the oldest and largest computer companies in the world. And while its history is checkered with successes and failures — not to mention at least one near-death experience — it’s always bounced back. So how does […]

Read Blog Post ~ 8 minute read
graph-of-success
Marketing

How 5 Big Brands Came Back from the Brink of Failure

Every successful company and entrepreneur has at least some history of failure behind them. That’s because companies need to grow to operate long-term, and you can’t grow unless you try new ideas. Unfortunately, a lot of those ideas aren’t going […]

Read Blog Post ~ 13 minute read

How to Advertise on Instagram

Marketing

With its visual-based setup, Instagram has long been a valuable tool for marketers. And as one of the latest social media platforms to provide paid advertising options, it’s now more valuable than ever. If you’ve never advertised on Instagram, it’s […]

Read Blog Post ~ 6 minute read

How Traditional and Digital Marketing Work Together

Marketing

Today, digital marketing is a no-brainer for any business that wants to grow. But a decade ago, digital marketing was a new concept, and most of the business world relied on traditional marketing strategies. They don’t have to be opposites, […]

Read Blog Post ~ 6 minute read

How to Use SEO to Promote Your Business Internationally

Marketing

International SEO is one of the best ways to expand your business — but only if you’re prepared for it. Without the right strategy, it can end up a waste of time. This is how you can make sure your […]

Read Blog Post ~ 8 minute read

6 Stats You Should Know About Marketing Automation

Marketing

Over the past few years, automation has been a major source of discussion in the marketing industry. In fact, the industry is expected to be worth over $25 billion by 2023. As more companies learned – and continue to learn […]

Read Blog Post ~ 5 minute read
sales-marketing-working-together
Marketing

How Marketing and Sales Work Together in B2B Companies

Marketing and sales are sometimes at odds in a lot of businesses. It’s not because they’re working towards separate goals— it’s because it’s hard to say where one stops and the other begins. To work together, they need a clear […]

Read Blog Post ~ 7 minute read
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