Spoiler alert: you’re about to read 1,000 words on this question only to reach the phrase “it depends on your specific circumstances.” Now that the cat is out of the bag, let’s get down to it. There are a number […]

Infographics are an essential content marketing and data-visualization tool. Graphics made up of visually compelling elements and scintillating data – what’s not to love? As a society made up of visual learners, it’s no wonder that infographics quickly found a […]

How are you allocating your 2015 marketing budget? There’s a lot of marketing tactics vying for your money from billboards to television to SEO. The possibilities and combinations are endless, especially with the web. However, companies have significantly increased their […]

In our world of content, there’s nothing more valuable than collecting the data behind it all. And when it comes to collecting that data, Buzzsumo is an all-in-one package. Competitive analysis, industry research, and even influencer discovery are just a few […]

Events, from trade shows to fairs to local festivals to business conferences, have the potential to be fun, valuable learning experiences that delight guests and leave a lasting impression. In fact, according to a Center for Exhibition Industry Research study, […]

While it’s not often thought about as such, pattern recognition is a huge part of marketing and business acumen as a whole. Identifying patterns in consumer behavior, client interaction, or sales is vital — especially if you use multiple channel […]

Lately, we’ve been stressing the fact that fast websites are more profitable websites. It’s a well-known fact, but it's also constantly overlooked. Many people are so focused on the functionality or design of their site that they completely miss out […]

InterviewFX continues! This interview series offers business owners and marketers important insight, advice, and ideas that will help grow their online presence and become more successful. To see past interviews, visit this page, search "#interviewFX" on social media, or click the "InterviewFX" […]