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History of Facebook Acquisitions [Infographic]

Marketing

After Facebook dethroned MySpace as the big-name social network, there was a lot of chatter in the social media world about who would eventually dethrone Facebook. After all, in the United States, MySpace beat out Friendster, Xanga’s popularity surged in […]

Read Blog Post ~ 10 minute read

What You Need to Know About American Ecommerce [Infographic]

Marketing

Americans spend a lot of money online throughout the year. Ever since ecommerce started in the 90s, it’s taken off and become a massive industry that serves pretty much everyone everywhere. From the giants like Amazon and eBay to the […]

Read Blog Post ~ 8 minute read

What’s in Your Pumpkin Latte, and Why Are They So Popular? [Infographic]

Marketing

It’s October, and that means it’s the beginning of the most celebrated, barista-centric season of the year: Pumpkin latte season! Since their invention in the early 2000s, millions and millions of cups of hot, pumpkin-y goodness have sold throughout the […]

Read Blog Post ~ 10 minute read

7 Self Discipline Essentials for Good Copywriting

Marketing

Writing is weird. It’s something pretty much everyone can do (and does), but it’s really hard to do well. It’s also hard to determine who writes well since everyone writes differently, and to this day there’s no single definition of […]

Read Blog Post ~ 14 minute read
Marketing

How to Create Content in a “Boring” Industry

Let’s face it: Certain industries have it much easier than others when it comes to creating interesting content. Companies with celebrity customers or tons of user-submitted material, for example, can naturally attract attention from wide audiences. But some businesses have […]

Read Blog Post ~ 4 minute read

How to Tell if Your Site is Designed to Convert

Marketing

If you’re responsible for monitoring the performance of your company’s site, you know that there are a ton of different metrics to measure. Many of them are important for understanding how well your site does at furthering your business goals, […]

Read Blog Post ~ 4 minute read

5 Marketing Influencers on Twitter and What They Teach Us

Marketing

Social media marketing is a full-time job in agencies and companies across the country. It’s one of the most convenient and affordable marketing channels available, and it has the potential to produce a huge ROI. There are a handful of […]

Read Blog Post ~ 12 minute read

Why You Should Keep an Eye on Your Company’s Competitors

General

If you have any hands-on experience with SEO, you know that a lot goes into optimizing a site to perform well in search engines. From keyword research to link building strategies, there’s a lot to be done if you want […]

Read Blog Post ~ 5 minute read

5 Big Problems for Marketers in 2015 (And How to Fix Them)

Marketing

Marketing isn’t the same beast that it was ten, five, or even one year ago. In fact, it’s changed so radically since the invention of the Internet that traditional marketing and digital marketing have become two distinct disciplines, even though […]

Read Blog Post ~ 14 minute read
Marketing

How to Integrate Content Marketing into Your SEO Strategy

A few years ago, all it took to achieve a high ranking in Google’s search results was a little bit of keyword research and a lot of copy-and-pasting those keywords all over your site. Maybe throw in a few “links” […]

Read Blog Post ~ 6 minute read
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