There has been a lot of talk about spam referral traffic lately and what to do about it. Whether you work for an agency or you monitor your own site’s traffic, if you regularly use Google Analytics, chances are you’ve […]

Links from reputable sites are one of the best ways to boost your company’s online presence, but building them isn’t exactly easy. Many SEOs write outreach emails to contact site owners and bloggers in the hopes of getting links, then […]

As the Internet continues to grow and evolve, there are constantly new ways to use it for marketing. And although it’s always a good idea to look into new trends and strategies that could help your business, there’s one tried-and-true […]

SEO agencies are everywhere. The odds are pretty high that there’s at least one in your area that claims they can help you with your business — even if that “agency” is just a guy in his garage. Because the […]

User-generated content (UGC) is a huge benefit to any business. It shows you — and potential customers — that customers are engaging with your company. Plus, UGC makes 73% of consumers more confident when purchasing. Regardless of the services or […]

If you’re a business owner or marketing professional, you hopefully understand the importance of having a social media presence. Profiles and accounts on Facebook and Twitter can assist in your branding, engagement, and ecommerce efforts, along with many other objectives. […]

Internet marketing sounds simple enough. It’s just marketing on the Internet — pretty self-explanatory, right? Actually, it’s more complicated than that. Internet marketing isn’t just one skill, but rather a whole suite of different skills that need to successfully work […]

Today’s consumers take to the Internet to find almost everything they need. From restaurants to shoe stores to insurance providers, they know that they can find the right business with a quick Google search. An optimized site is the only […]