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How to Remove Referral Spam

Marketing

There has been a lot of talk about spam referral traffic lately and what to do about it. Whether you work for an agency or you monitor your own site’s traffic, if you regularly use Google Analytics, chances are you’ve […]

Read Blog Post ~ 15 minute read

How to Write Effective Outreach Emails

Marketing

Links from reputable sites are one of the best ways to boost your company’s online presence, but building them isn’t exactly easy. Many SEOs write outreach emails to contact site owners and bloggers in the hopes of getting links, then […]

Read Blog Post ~ 6 minute read

6 Examples of Creative Email Campaigns

Marketing

As the Internet continues to grow and evolve, there are constantly new ways to use it for marketing. And although it’s always a good idea to look into new trends and strategies that could help your business, there’s one tried-and-true […]

Read Blog Post ~ 8 minute read

What Does a Bad SEO Agency Look Like? (9 Warning Signs)

Marketing

SEO agencies are everywhere. The odds are pretty high that there’s at least one in your area that claims they can help you with your business — even if that “agency” is just a guy in his garage. Because the […]

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Marketing

Google’s Top 100 Most Expensive Keywords in 2015 [Infographic]

Google is a colossus of modern advertising. In the first half of 2015, the search engine colossus raked in nearly $35 billion in Q1 and Q2. According to their data tables, that’s about an 11% increase in revenue year over year. […]

Read Blog Post ~ 8 minute read

How to Get and Use User-Generated Content

Marketing

User-generated content (UGC) is a huge benefit to any business. It shows you — and potential customers — that customers are engaging with your company. Plus, UGC makes 73% of consumers more confident when purchasing. Regardless of the services or […]

Read Blog Post ~ 10 minute read

How to Use Google Analytics for Social Media Tracking

Marketing

If you’re a business owner or marketing professional, you hopefully understand the importance of having a social media presence. Profiles and accounts on Facebook and Twitter can assist in your branding, engagement, and ecommerce efforts, along with many other objectives. […]

Read Blog Post ~ 6 minute read

7 Skills Every Internet Marketer Should Have

Marketing

Internet marketing sounds simple enough. It’s just marketing on the Internet — pretty self-explanatory, right? Actually, it’s more complicated than that. Internet marketing isn’t just one skill, but rather a whole suite of different skills that need to successfully work […]

Read Blog Post ~ 7 minute read

Is DIY SEO Worth It?

Marketing

Today’s consumers take to the Internet to find almost everything they need. From restaurants to shoe stores to insurance providers, they know that they can find the right business with a quick Google search. An optimized site is the only […]

Read Blog Post ~ 5 minute read
increase-conversions
Marketing

5 Copywriting Ideas That Boost Conversions

Copywriting matters to SEO — you know it, I know it, the entire SEO world knows it. But when it comes to conversions, copywriting is equal parts art and science. There’s no foolproof way to write to encourage conversions, because […]

Read Blog Post ~ 8 minute read
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