Over half of all Americans own a smartphone, 34% own a tablet, and Statista mentions that by the end of 2023, more than 222 million Americans are forecast to use a tablet. This presents marketers with a huge opportunity […]

Ecommerce sites make their money when people hit the checkout button. Your job has an ecommerce manager or marketer is to get as many people to click that button as possible. All of your marketing efforts online point back your […]

Marketing can make or break a business. In today’s world of social networking, businesses can easily take advantage of interacting with current and future clients through the use of social media. With Twitter now having over two hundred million users […]

A flashy design, lightening-speed page load time, and excellent usability are all great elements of a successful e-commerce site. But there’s something more basic that a website needs to have in order for you to get sales from your e-commerce […]

It’s time to reach for the sky… and then film yourself falling from it.  That’s GoPro’s approach to marketing, and it’s worked tremendously well.  In late 2012, the hip surfer cultured company released its newest product, an action video for […]

Using Email to create returning customers for the days and months after Black Friday, Small Business Saturday and Cyber Monday is as important as driving the new traffic to your business during this competitive season! As a result, I am […]

There used to be a time when the toughest part about getting a job was deciding where you wanted to work. All you needed in order to stand out from the competition was a college degree, or at the very […]

Let’s talk about Pinterest. Why? Oh, I don’t know. Maybe because: 1. Pinterest sends more referral traffic than Google+, YouTube, and LinkedIn combined. 2. Pinterest is the 3rd most visited social media site behind Facebook and Twitter. 3. Pinterest referral […]