What Is the Best Marketing Strategy? Hint: There Isn’t Just One
Paula just dove into the world of digital marketing to help more people find her brand.
As she researches digital marketing, she finds that there are dozens of marketing strategies she can use to reach people interested in her company. She wonders, “What is the best marketing strategy?”
If you’re asking the same question, we’ve got the answer: There isn’t just one best marketing strategy. The effectiveness of your marketing strategies depends upon your business, target audience, and market. Some strategies are more useful for companies than others.
On this page, we’ll provide you with six best marketing strategies for growing your business online. Keep reading to learn more!
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1. Optimize your site for search engines
When you ask, “What is the best marketing strategy for my business?” search engine optimization (SEO) often tops the list. SEO is a strategy that involves optimizing your site to help your business rank in more relevant search results and drive qualified traffic.
Optimizing your site for search engines is a great marketing strategy because it helps you reach people where they are. Considering Google processes over 40,000 queries per second, this search engine is a great place to reach people who are searching for products or services like yours.
To optimize your site for search engines, you need to start by conducting keyword research to find relevant terms. You’ll want to use long-tail keywords here, too, so you can drive the most relevant traffic to your site. Once you have keywords selected, you integrate them into your website.
While keywords are a core component of optimizing your site for search engines, there are other best practices you’ll want to follow, too:
- Ensure your site loads quickly: Users hate to wait for slow-loading sites. If your site takes too long to load, you’ll hurt your ranking in search results and risk losing leads to competitors. Use Google PageSpeed Insights to see where you can improve site load time.
- Make your site mobile-friendly: Since Google moved to mobile-first indexing, the mobile status of your website is critical to your ranking. Ensure your site has a responsive design, so your pages adapt to the user’s device.
- Create high-quality content: Content creation is a critical component of driving success with your SEO campaign. To help you rank better in search results, you’ll want to create high-quality and informative content to help you keep people on your site longer.
2. Create a blog
First on our list of best marketing strategies for small businesses is creating a blog. Blogs are a valuable tool your business can use to communicate with your audience. When you blog, you write informative posts that contain information your audience wants.
To get started with a blog, you need content topic ideas. You can come up with ideas by seeing what’s trending in your industry or by looking at what your competition writes. It will help you generate a list of content ideas for your blog.
Once you have ideas, you’ll conduct keyword research to find relevant terms for your blog. Focus on long-tail keywords, which contain three or more words. Long-tail keywords are specific, so they drive more qualified traffic to your blog.
After selecting your keywords, you’ll want to see what content already exists to get ideas for how to frame your content. It will help your blog posts rank better in search results.
Here are some other blogging best practices you’ll want to follow:
- Make sure content is readable: When it comes to creating blog posts, you want to ensure that your audience can read your blogs. Make sure you keep your content to 2-3 sentence paragraphs to make it easy to read and skim your blogs.
- Use a content calendar: Content calendars are critical to ensuring you post content frequently. You need to post content often to help your blog rank in search results and drive valuable traffic. A content calendar will help you keep track of content production and ensure you’re publishing enough.
- Add visuals: If you only have text in your blogs, your audience will feel overwhelmed by the walls of text on your page. Adding visuals like photos and videos will help you break up the text and make it more engaging for your audience.
3. Build a presence on social media
One of the best marketing strategies for your business is building a presence on social media. Social media is an excellent tool for you to connect with leads interested in your business. You can build relationships with your audience and nurture them into leads.
To get started with social media, you need to choose the right platform. You can choose from numerous popular platforms, including:
You can choose one or more platforms for connecting with your audience. You’ll want to focus on platforms where they frequent the most. You can look at the demographics of each platform to figure out which social sites will create the best opportunity for you to reach your audience.
Once you have your platform selected, you can start creating content. The type of content will depend upon the platform.
Some platforms offer a variety of content to post on their platform. Facebook, for example, provides the ability to post blogs, photos, videos, and more. Other platforms, like Instagram, are more focused on pictures and videos.
When you post on these social platforms, you want to ensure that you engage with your audience. If they comment on your posts, comment back to them. You want to build relationships and get them to engage with your brand continually.
Building an engaging social media strategy is a crucial component to marketing your small to mid-sized business (SMB) effectively.
4. Personalize your marketing campaigns
Next on our list of best marketing techniques involves personalization. In today’s market, there are hundreds of businesses that are pining for your target audience’s attention. It’s challenging to help your business stand out amongst the crowd and get your audience to engage with your brand.
That’s where personalization comes in and helps — it’s one of the best marketing strategies because you can get your audience to take notice of your brand.
Personalization enables you to deliver a personal experience for your audience. You can personalize your audience’s experience by:
- Using their names in email headings and body text
- Delivering content that’s tailored to their interests
- Sending them an offer that’s unique to their browsing history
- And more
When you personalize your audience’s experience, they’re more likely to engage with your brand, which can lead to increased conversions for your business.
5. Market your business to local customers
Next on our list of best marketing strategies involves marketing to local customers. If you have a physical location, you probably already service people in your area. You can reach even more local leads by using local marketing techniques.
One prominent way to market your business to local customers is through claiming your local listing. Your Google My Business listing is the one that appears when users conduct a local search looking for a business in their area. It typically appears near the top of the search results with two other companies, known as the local 3-pack.
Another option is to run local ads. If you have a service business, you can run Google Local Services ads to reach interested leads for your business. These ads appear at the top of the search results, so they’re great for driving local leads.
These are just a few ways you can market to local leads. It’s a great marketing strategy to use to reach more qualified leads for your business.
6. Use social media ads to reach people looking for your products or services
Aside from marketing on social media, you can also advertise on social media. Social media advertising is an excellent way for your business to reach people interested in your products or services by putting ads for your product or services in front of interested leads.
To launch social media ads, you need to start by knowing who you’re targeting. Social media platforms offer advanced targeting options, so you can refine your audience and reach the most qualified leads for your business.
Aside from choosing the right target audience, you also want to ensure that you’re creating compelling ad copy. Most social media ads are visual, so you want to ensure that you’re creating visually appealing and engaging ads that get users to check out your content.
You can use a variety of ad formats to engage with your audience. Each social platform offers different ad formats, so you’ll need to investigate your platform to see what types of ads you can run. Generally, each platform provides:
- Photo ads
- Video ads
- Carousel ads
By running ads on social media, you’ll market your business to more qualified leads that you can capture and nurture towards conversion.
Put these best marketing strategies into action today
Now that we’ve answered the question, “What is the best marketing strategy?” and provide you with a few great strategies to get started, you can launch your marketing campaign.
If you aren’t sure which strategies will work best, WebFX is here to help.
We’re a full-service digital marketing company that offers dozens of services to meet your needs:
Our team of over 250 experts is ready to help you discover the best marketing strategies for your business! We’ve driven over $2.4 billion in sales and over 6.3 million leads for our clients in the past five years alone. We can drive results for you, too!
To learn more about how WebFX can help you accelerate your marketing campaign, contact us online or call us today at 888-601-5359 to speak with a strategist about our marketing services and how they can help your business grow.