Google Ads is, hands-down, one of the best digital marketing tools out there. You can use Google Ads to promote your business all across the Internet in a variety of formats, from paid search ads to responsive HTML5 banner ads. […]

Pay-per-click (PPC) advertising can offer many significant benefits for your business, such as boosting your online visibility in search engines and increasing your sales. But if you want to drive the best results for your business, you need to create […]

One of the biggest mistakes you can make with your pay-per-click (PPC) advertising is to launch your ads and assume you’re done. Realistically, the launch of your PPC ads is just the start. Once you start running your ads, you […]

In this video, Ashley from the Internet Marketing team has a list of five PPC tools to help you improve your business’s digital advertising strategy. Transcript: I’m assuming you’re here because you’re either just getting started with PPC and want […]

Hanukkah came to a close on Sunday evening and Christmas and Kwanzaa are right around the corner. The malls are packed, shoppers are scrounging around for last-minute deals and steals, and marketers are ready to give their holiday messages that […]

Did you know that 46% of clicks in Google search results go to the top three pay-per-click (PPC) ads? That means that for your business to drive traffic through Google, you can’t rely solely on organic rankings — you need […]

Kimball needs a new sink faucet for his bathroom, so he goes online to search for some options. As soon as he searches on Google, an ad for a sink faucet appears right at the top of […]

Managing PPC campaigns can be a time-consuming task. You need to do everything from researching keywords to writing ad copy. Thankfully, PPC automation capabilities are becoming more and more accessible to businesses of all sizes. The right PPC automation tools […]