Sometimes the simplest advice is the best advice. Leona and I spend a lot of time doing some really high-level SEO stuff like server configurations, targeted linkbuilding and universal search optimization. But it’s good to get back to the basics every once in awhile!
Believe it or not, Google actually has a few resources scattered about their web properties that do a great job of explaining SEO, for beginners and advanced marketers alike. Here they are:
Matt Cutts Videos
Matt Cutts is the Google oracle when it comes to SEO. As head of the Google Webspam team, he’s got very in-depth knowledge of the way Google works and is more than happy to help.
In his video series, he regularly answers questions asked by real people about SEO. He makes even the top-level stuff easy to understand.
You can check out his blog to keep up with the industry as well.
Google’s SEO PDF
The first is this priceless PDF named, aptly, Google’s Search Engine Optimization Starter Guide. Even as a seasoned veteran, I re-read this PDF every few months to reinforce what’s really important. Now, you have to take this and all these recommendations with a grain of salt: this is what Google says is the most effective way to rank your site, but they don’t mention a lot of things that help out even more.