As we enter 2019, it’s important to start looking ahead at ecommerce search engine optimization (SEO) trends for the new year. SEO is constantly evolving, so it’s crucial that you keep up with the changes to ensure your ecommerce business performs well in search results.
In this post, we’ll cover five ecommerce trends for 2019 and help you stay ahead of the game.
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1. Optimize for voice search
As you adjust your ecommerce SEO campaign for 2019, you’ll want to think about voice search optimization. Voice search optimization is one of the fastest-growing ecommerce SEO trends for using to search online. It involves using voice search devices to conduct online searches and even purchase products.
Some of the most popular devices include Alexa, Google Home, Siri, and Cortana. Many people use these devices to shop. In fact, 29 percent of people use voice devices to shop, and 41 percent of voice device owners plan to use them for shopping in the future.
With voice search continuing to gain popularity, it’s important to optimize your site to reach more voice search visitors. It’s important to note that voice search optimization is slightly different from traditional SEO — and if you want to attract voice search customers, you must adapt and audit your ecommerce SEO plan for these users.
How do I adapt my ecommerce SEO plan for voice search?
To start adapting your SEO campaign for voice search, there are a few steps you can take.
1. Choose long-tail keywords
Similar to traditional SEO, you’ll want to choose long-tail keywords for voice search queries. Long-tail keywords are keywords that contain three or more words. An example of a long-tail keyword is “black steel toe boots.”
This is a specific keyword that tells you exactly what your audience wants to find. When they search with this long-tail keyword, they want to find products that are black steel toe boots.
It’s important to optimize for long-tail keywords because many people will search for long-tail keywords when conducting voice searches. Many voice searches are 6-10 words long or more. People tend to say more when they speak than when they type.
By adapting for long-tail keywords, you’ll help your business reach more interested leads. You’ll appear in more relevant search results and help your business rank higher in relevant results.
2. Optimize for questions
When users conduct searches on voice search, they are more likely to ask questions than say phrases. Users will say “Where can I buy black steel toe boots?” instead of “black steel toe boots.”
It’s important that you optimize for queries. People are going to ask questions instead of stating keywords. This is one of the biggest differences between voice search and SEO.
3. Optimize for slang phrases
When you adapt to voice search, consider how people speak. If you want to appear in front of relevant leads, you must account for slang words and phrases they may use. Dialect can dictate if you appear in relevant voice search results.
For instance, many people say “soda,” while other people say “pop.” If you’re trying to rank in a region that uses “pop,” you’ll want to use that keyword to ensure you attract leads to your page. You don’t want to miss out on leads because you haven’t adapted for the right phrases.
2. Build a stronger brand
Your brand is a crucial part of your business. When people are more familiar with your brand, they are more likely to choose you over the competition.
Brand familiarity builds trust with your audience. They know your brand well and feel confident about purchasing your products.
In addition to building brand familiarity with your audience, you also want to build relationships with people in your niche. Whether they’re bloggers or social media influencers, it’s important to build up your brand to these people, so they will feature your products on their platforms.
How do I adapt my ecommerce SEO plan to build my brand?
The best way to build your brand is to make it consistent. If you want people to remember your business, you must make it easy for them. Being consistent across the board will help build your brand.
When you post content on your site, your blog, or any social media sites, your brand should appear the same. It should have the same color, design, and font on any photos or videos you post. This will help you keep your brand image the same.
In addition to the visual aspects of your brand, your brand tone must be consistent too. When you create content or post information on your site, ensure that your content has the same tone. This will help you build up your brand for your audience.
If you want to distinguish your brand from other ecommerce brands, show your audience the value in your brand. As soon as they enter your site, they should feel a part of your business. Make your visitors feel welcome and immediately engaged them.
This can be something as simple as giving them an offer the first time they get on your site. A coupon for a percentage off a product can immediately engage them and get them to interact with your brand.
3. Create a positive user experience (UX)
User experience (UX) is a crucial part of your online presence. When you have leads on your site, you must provide them with a positive UX. If leads have a good experience on your site, they will remain engaged and interested in your page.
A positive UX has a strong impact on your audience. When your audience has a good experience on your site, they are likely to remain on it. This means they are spending more time getting to know your business and learn about your products.
Creating a good UX will help your business earn conversions. People will spend more time getting to know your brand and will choose you over the competition. It’s an opportunity for your business to grow financially and earn repeat customers.
How do I integrate UX into my ecommerce SEO plan?
There are various aspects you can alter to improve the UX for your audience. Here are a few main elements you’ll want to focus on for 2019.
- Improve page speed: Page speed is an important factor in determining whether leads remain on your page or leave. If your page loads too slowly, leads will leave your page for a competitor’s page. To prevent this from happening, invest in page speed services to ensure that your page is running in top shape.
- Focus on UX design: When users browse your site, it’s important that your design is friendly and easy to use for your audience. If you want to keep leads interested in your page, you must make it easy for your audience to navigate your site. Focus on keeping your layout and navigation easy to use for your audience.
- Add engaging elements: Don’t bog down your site with text. Include visual elements such as photos, infographics, and videos to keep your audience interested and engaged on your page. It will help you provide a better experience for your audience and makes your site more visually interesting.
By improving the UX, you’ll keep leads on your site longer. It will help you increase engagement on your page and earn more conversions for your business.
4. Monitor your analytics
If you want to drive better results with your SEO campaign, you must focus on your analytics. Your site’s analytics help you understand how people interact with your site and where you can improve your campaign.
You can track your analytics with Google Analytics or programs like MarketingCloudFX, our proprietary software for WebFX clients. This gives you insight into your campaign’s performance. You can monitor analytics such as impressions, click-through rate (CTR), dwell time, and conversions.
These metrics will affect your performance in the search results. They matter to Google’s algorithm and influence where your site appears. If you want to improve your site’s ranking, you must improve these metrics to produce better results.
It’s a great way to measure the traffic on your site and see how they interact with it. You can see if people dwell on your pages long or if they leave almost immediately. It gives you a good insight into how to improve your audience’s experience on your site.
When you monitor your analytics, you create an opportunity for you to improve your site. Improving your site will provide your audience with a better experience, which nudges them towards purchasing your products or services. Your UX and analytics go hand in hand because they focus on creating a better experience for your audience, which leads to more conversions for your business.
5. Secure your site
As the Internet continues to grow, online security is increasingly more important. You want your customers to feel secure when they’re on your site. The best way to do this is to ensure that you have a secure site.
Sites that have “https” at the front of the link are secure sites. You will need an SSL certificate to get the “https” in front of your website. Once you get your certificate, you’ll need to activate it to get your site secure.
A secure site will help you earn more conversions. People will feel more comfortable entering their credit card information to buy products on your site. This will help you earn more valuable conversions for your business.
Start optimizing your ecommerce SEO plan for 2019
If you want to make the most of your ecommerce business’s presence, you must start optimizing your SEO campaign. Optimizing your ecommerce SEO plan will help you get a leg up on the competition in the next year.
Want to stay ahead of the competition? Contact us online today or give us a ring at 888-601-5359 to speak with a strategist!
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