50+ Google Search Statistics for Marketers and Businesses in 2024

In 2006, the verb “Google” became an official part of the English language. Today, it’s the most used search engine across the globe. Millions of people search for things on Google every day on their smartphones, computers, and other devices.

This search engine creates many opportunities for businesses to reach potential customers and clients with search engine optimization (SEO).

These 30+ Google search statistics show how important Google is to modern consumers, and why SEO is essential to the success of your business online:

• General Google search statistics
• Local Google search statistics
• Statistics by device
• Paid search statistics
• Visual and voice search statistics
• Google search statistics for SEO

If you’re looking for an agency to do the job for you, WebFX is the best SEO company for the job! Contact us online to learn more about SEO and how it will grow your leads, sales, and revenue!

General Google search statistics

Let’s kick off our list of Google search statistics with some general insights!

1. Over 3.1 trillion searches are conducted on Google each year.

2. 84% of people use Google 3+ times per day.

3. Chrome accounted for 63% of the web browser market share in 2023.

4. Google’s search engine market share is 89% in North America.

5. 25.6% of desktop and 17.3% of mobile searches end without a click to another Google property.

6. Google ran 4725 launches in 2022.

7. Google maintains a web index of ~400 billion documents.

8. Google’s search index is over 100 million gigabytes.

Local Google search statistics

Now, let’s look at some local search statistics to see what people are looking for by region.

9. One-third of mobile searches are location-based.

10. 86% of customers use Google Maps to find local businesses.

11. 42% of local searches result in clicks on the Google 3-Pack.

12. 98% of people read reviews for local businesses.

13. Local searches contribute 22.6% of website traffic.

14. 58% of businesses don’t optimize for local search.

15. 88% of consumers would use a business that replies to all of its reviews.

16. Customers are 2.7 times more likely to consider a business reputable if they find a complete Business Profile on Google Search and Maps.

17. Customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Business Profile.

Statistics by device

Google statistics change based on the user’s device. Here are a few device-specific Google search statistics to help you learn more.

18. The top organic search result earns a 34% click-through rate on desktop and a 31% click-through rate on mobile.

19. Google had a share of around 82% of the global desktop search market in 2023.

20.  25% of desktop Google searches end without a click, and 17% of mobile end without a click.

21. 60% of smartphone users have contacted a business directly from the search results.

22. 56% of web traffic searches take place on mobile device.

23. 51% of smartphone users have discovered a new company or product when conducting a search on their smartphones.

24. Half the U.S. population uses voice search every day.

25. 54% of smartphone users search for business hours, and 53% search for directions to local stores.

Paid search statistics

Paid search differs from organic greatly. Below are a few statistics that show some key features of paid search.

26. $4.22 is the average cost-per-click (CPC) in Google Ads in 2023 across all industries.

27. 63% of people are likely to click on a paid search ad on Google.

28. 7% is the average conversion rate in Google Ads across all industries in 2023.

29. 55% of people clicking on Google search ads prefer those to be text ads.

30. 94% of people skip over search ads.

31. In contrast, 84% of brands said they see good results with the PPC market.

32. The average cost of a paid link is $83.

33. 90% of internet users see Google ads.

34. 46% of web users can’t tell the difference between PPC ads and organic search links.

35. 45% of small businesses have a paid search strategy in place, and 55% of them use display ads.

Visual search statistics

Visual search is another aspect of SEO that many forget about. Here are a few stats on visual search to help you learn more.

36. 19% of Google SERPs show images.

37. Images appear 12.5 times more often in search results on mobile.

38. Online shoppers click on 3D images 50% more than static ones.

39. Google Lens processes 12 billion searches every month.

Google search statistics for SEO

To round out our list of Google search statistics, let’s look at a couple of stats that show the importance of SEO for your company.

40. 65% of users click on organic results.

41. Most Google searches are 3-4 words long.

42. Half of Google users click within 9 seconds of their search.

43. Pages with a question in the title have a 15% CTR, compared to 16% of regular pages.

44. SEO has a 14.6% close rate.

45. SEO drives 1,000%+ more traffic than organic social media.

46. 60% of marketers say that inbound marketing (SEO, blog content, etc.) is their highest quality source of leads.

47. 96% of all pages get zero search traffic from Google.

48. The average page in the top 10 is 2+ years old.

49. 7.4% of top-ranking pages don’t have a title tag.

50. Google rewrites title tags 33.4% of the time.

Do these Google search statistics have you focused on SEO?

Did you know that WebFX is a top SEO company that can help you rank highly in search? From the search engine stats above, it’s easy to see why ranking in search engines is so important, and SEO services from a reputable agency can help you do just that.

WebFX has been helping clients reach their goals with SEO for 25+ years, and we can’t wait to help you reach yours.

Contact us today to learn more about our services, and learn how SEO can help your business thrive in search engines.