If you’re diving into search engine optimization (SEO) to help your business rank better in search results, you want to make sure you’re doing it right. You scour the Internet looking for the best piece of SEO advice to help you nail your SEO campaign.
As you search site after site, you find that no one says the same thing about how to do SEO right.
So, what is the best piece of SEO advice? Truthfully, there isn’t just one.
SEO is a complex strategy, and boiling it down to a single piece of advice isn’t possible. This strategy involves multiple components that make it operate correctly. So, instead of asking for the best piece of SEO advice, start searching for the best pieces of advice.
Luckily, you’ve come to the right place! Keep reading to learn six SEO tips and tricks to help you nail your campaign. For more SEO advice, subscribe to Revenue Weekly!
1. Find relevant keywords to help you rank in search results
One of the best pieces of SEO advice is to find relevant keywords for your website. When users conduct searches, they plug in keywords to help them find information.
This tip is one of the most essential SEO best practices because it helps you appear in front of relevant leads. When you integrate industry-related terms into your website, you appear in more searches and drive more qualified traffic to your pages.
So, how do you find keywords?
For example, let’s say you own a flower shop. You want to find relevant keywords for your site.
So, you take a keyword research tool like KeywordsFX and plug in “wedding flowers.”
When you enter this keyword, you get dozens of valuable keywords you can use on relevant pages across your website, like “wedding flowers online” or “wedding flowers on a budget.” These keywords would be great for attracting people who search for these terms.
When you conduct keyword research, stick to industry-related keywords. Picking industry-related keywords ensure you attract people with the most interest in your business.
Additionally, you’ll want to stick to long-tail keywords, which contain three or more words. A keyword like “wedding flowers on a budget” is extremely specific, which means you’ll attract leads that search those precise terms.
You’ll help yourself drive more relevant traffic to your page with these types of keywords.
2. Integrate keywords to help you rank in search results
Next on our list of SEO tips and tricks is keyword integration.
Once you find relevant key terms, you must integrate them into your site. You won’t necessarily rank for a keyword by placing it on your site once. You need to incorporate these keywords throughout your pages to help your website rank.
You’ll want to integrate keywords into multiple places, including:
- Title tags: Your title tag is the heading users see in the search results. It’s one of the first things your audience looks at to determine relevancy. Search engines use title tags for relevancy as well. You’ll want to integrate your core keyword at the front to ensure users and search engines know that your site is relevant immediately.
- Meta descriptions: Meta descriptions are the short blurbs that appear in search results beneath title tags. These short sections provide users and search engines with insight on what to expect from your page. You’ll want to integrate your keyword into this description for relevancy.
- URLs: SEO-friendly URLs should be clear and contain your keyword. Don’t use a string of random numbers and letters for your URL. Instead, use your keywords to help provide users and search engines with clarity about your page.
3. Create valuable content to drive traffic to your page
One of the essential SEO best practices is creating content. Content plays a valuable role in helping your business appear in different search results.
If you want your content to rank in search results, you need to optimize it for SEO to help it rank and appear in front of relevant leads. To help you appear in different search results, you need to create content and target keywords.
Before you write your first piece of content, you’ll need to choose topics. Stick to industry-related topics to ensure you’re driving the right traffic to your page. You can use a tool like FAQFox to get content topic ideas and see which ideas generate search volume.
Next, choose your content format. You can pick from numerous formats, including:
You’ll want to use a mix of formats to keep your content exciting and engaging for your audience.
Additionally, you’ll want to publish content often.
For the best results, create a content calendar and a schedule for publishing content. It will ensure that you’re continually providing your audience with new information and reaching new people with your content.
4. Write for humans first and search engines second
One of the best pieces of SEO advice is to write for humans rather than search engines. Many businesses get caught up in creating content that focuses more on keywords and less on the people behind those keywords.
The reality, however, is that writing for search engines isn’t going to help you rank as well as writing for humans will.
Search engines are smart enough to understand what content provides users with a positive experience. If you’re too busy trying to write keyword-stuffed, text-heavy pieces to get them to rank, users aren’t going to have a positive experience on your site.
Instead, focus on creating content for your audience. You can do this by:
- Adding visuals to keep users engaged
- Refraining from overusing technical language that isn’t familiar to your audience
- Providing readers with the information they want on the topic
- And more
When you focus on your audience, you create content they want to read. Your audience will spend more time on your page and engage with your content, which will increase your ranking in search results. They’ll also form a positive impression of your brand, which can pay off later in the form of a sale.
5. Speed up your site for a better user experience
Next on our list of SEO tips and tricks is page speed optimization.
If you want to rank in search results and provide your audience with a positive experience, you need to ensure your site loads quickly.
Your audience doesn’t want to wait for your website to load. Users expect your site to load within two seconds. If your website doesn’t load fast enough, users will bounce back to the search results and choose a competitor’s site instead.
To help you speed up your site, you can use Google PageSpeed Insights to analyze your site’s current load time.
This tool will provide you with insight on how your site currently loads and share tips for improving your site load time.
You can also use Google’s Test My Site tool to plug in your domain, see how fast it loads, and then see how much revenue you would earn by improving your site speed by however many seconds.
If you don’t have the time or experience to improve site load times, you can invest in page speed services to get someone to do it for you.
6. Monitor analytics to enhance your campaign
One of the most important pieces of SEO advice is to keep track of your campaign. This SEO best practice is crucial because it ensures you get the most from your budget. You need to track your campaign so you can see if SEO is driving a good return on investment (ROI) for your business.
Google Analytics is a great tool to monitor your SEO campaign. Within this tool, you can track:
- Dwell time
- Pages visited
- And more
By monitoring your SEO campaign, you can see which aspects of your campaign work and where you can improve. It lets you know if you need to reoptimize your campaign to help your site rank better in search results.
Bonus piece of SEO advice: Hire an SEO company
SEO is an intricate marketing method that requires work to optimize and improve your site’s ranking. With our SEO tips and tricks, you can get started on creating an SEO campaign that drives results. Our bonus piece of SEO advice is this, though: Consider hiring an SEO company to run your campaign.
An SEO agency can optimize your campaign to drive results while you run your business.
As your SEO company, we’ll help you optimize your pages to appear in search results. With over a decade of experience, you can count on us to improve your rankings in search results. We’ve driven over 6.3 million leads for our clients, and you can count on us to drive leads for you, too.
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