If your business advertises to customers on social media, you may find that some people engage with your advertisements, but don’t convert. It may feel like these leads are lost for good, but that isn’t true. Social media remarketing can help you reach those leads again and nurture them towards conversion.
Have you ever looked at a product, not bought it, but saw ads for it a few days later? These are remarketed ads that are aimed at getting you to make a purchase.
Remarketed ads often contain information or products that someone viewed previously. And they help remind people about your products and encourage them to purchase.
When people see a product or service, they may need time to think about whether they want to buy it. Your remarketed ads keep your product or service in their minds. In other words, remarketing puts your brand at the forefront of their minds and makes them think about purchasing.
So, how can you make the most of your social media remarketing campaign?
On this page, we’ll discuss six tips for helping you make the most of your remarketing campaign.
Let’s get started!
1. Create custom audiences
One of the most important parts of social media remarketing is creating custom audiences. These are audiences that you create to target a group of people together.
There are numerous ways you can create custom audiences.
1. Contact list
If you have a list of customers on Facebook or Instagram, you can create a custom audience using this list. These are customers that you know are interested in your business.
A contact list is a great way for businesses to reach out to people they know are in interested in their products or services.
2. Web visitors
This is one of the most common methods businesses use to generate a list of potential leads. You can track web visitors by inserting pixels to track what they view on your website. With this information, you can create audiences for remarketing.
These pixels collect information about people who visit your site. With this data, you can create advertisements. You advertise products or services that are like what they viewed on your site.
By creating an audience from your website visitors, you can market your products to people who are more likely to convert.
3. App users
If your business has an app, you can target people who use your app. You can target people based on products they view or actions they take. This is a great option for your business if you have many app users.
You can create lists based on actions people take in your mobile app. If they install, sign up, or download something, you can create a custom audience based on those actions. This is a great way to help your business create custom groups for remarketing.
By creating a custom audience, you will target your audience better.
2. Put a limit on your ads
When you run a remarketing campaign, you don’t want to overwhelm your audience with your advertisements. If they see your ad too often, it will have a negative impact on them.
By limiting the frequency of your ad, you will see better results with your remarketing campaign. You won’t overwhelm your audience, but you will be able to keep your brand at the forefront of their minds.
When you create your remarketed ads, you can set the frequency to avoid over doing it. This is important because you won’t bombard your audience with your ads, but they will consistently be exposed to your brand.
3. Use burn pixels
If you’re going to use social media remarketed ads, you need to use burn pixels. Burn pixels are important because they untag users who convert from seeing your ads.
After a user converts, you don’t want to keep showing them your ads. This may end up annoying that person because they already made the purchase. It can cause people to view your business in a negative light.
Burn pixels are a great addition to your remarketing campaign because they prevent converted people from seeing your ads. These people come off the list and you can continue to focus on people who have not converted yet.
By using burn pixels, you will keep your customers happy with your business.
4. Create ads that reflect your business
You want your audience to see your ads and immediately recognize your business. If there are numerous businesses that sell products like yours, you need to make your business stand out. They likely see remarketed ads from other businesses too.
When you create your remarketed ads, you want to put your brands style in it. It should contain similar colors to your business’ color scheme. You want someone to look at your ad and immediately know that it is your business.
This is important when it comes time to decide. If someone is familiar with your brand, they are more likely to select your brand over the competition. By building that brand familiarity with your audience, you will nudge them towards converting at your business.
When you create advertisements that reflect your business, you will see better results with your social media remarketing campaign.
5. Create a sense of urgency
A great way to encourage people to act is to create a sense of urgency. You want to create ads that encourage your audience to take immediate action.
When you create an advertisement without urgency, people still feel like they have time to think. Even if they are close to converting, they may wait longer to make that decision.
By including a sense of urgency, you are encouraging your audience to take immediate action. They feel as though they need to decide whether to purchase because they don’t want to miss out. It is a great way to encourage your audience to convert.
There are numerous phrases you can use in your ad to trigger urgency. Phrases like “Limited time offer,” “While supplies last” or “Get yours before they’re gone!” creates a great sense of urgency. If you are having a sale on that product, you can include a deadline for the sale to create some urgency.
These are all great tactics to help you encourage your audience to act.
6. Try different ads
You may think one type of advertisement works, only to find that it doesn’t receive a response. Even though you have an audience that is close to conversion, you still need to create ads that make them want to convert.
When you create your advertisements, you can do some A/B testing. This involves using the same information to create two types of advertisements. Then you test them on your audience to see which one gains more engagement.
This is a great way to help you understand your leads better. A/B testing enables you to figure out the types of advertisements that are effective for your audience. You learn what your audience does and does not want to see.
By testing out your advertisements, you will see better results with your social media remarketing campaign.
WebFX is a top social media remarketing company
Social media remarketing is a great way to help leads convert. You don’t want to miss out on conversions for your business. By creating remarketed ads on social media, you will help these leads turn into customers.
At WebFX, we know how to create remarketed ads that will help your leads convert. Our team of 150+ experts are dedicated to helping you create a campaign that will help you earn more conversions for your business. We’ll help you create a campaign that brings your business success.
If you want to starting converting leads with your social media remarketing campaign, contact us online or call us today at 888-601-5359 to speak with a strategist!
We look forward to helping your business grow!