How to Gain More Twitter (X) Followers With Six Easy Tactics

Looking to grow your following on Twitter (now known as X)?

Growing a social media following can be a difficult task if you feel like you’ve already tried every trick in the book. So, if you want to know how to gain more Twitter followers, you’ve come to the right place.

On this page, we’ll cover six ways you can increase your following on Twitter/X! Keep reading to learn more!

P.S. Looking for more tips and tricks for marketing your business online? Subscribe to our email newsletter!

Are your tweets being seen?

With only 10% of top Twitter users producing 80% of the total tweets in the United States, even well-crafted tweets with winning strategies can get lost in the shuffle.

Don’t be tempted by quick, inauthentic ways to gain traction, like buying followers or engaging in “follow for follow” trains. While these might seem like easy ways to boost your numbers, they will most likely harm you in the long run. 

Social media followers are only valuable to your brand if they truly want to engage with you and your product. If they are beyond your target consumers, their presence does nothing to help you achieve sales or gain loyalty.

How to gain more Twitter followers

The most useful way to use your social media platforms and grow your Twitter readership is to seek legitimate leads who align with your brand’s values and services.

Here are six ways to gain more X followers:

1. Create shareable content

Shareable content goes beyond the latest viral video or news story with an eye-catching headline — it’s knowing who your audience is and what they will consider valuable. Value means something different to everyone.

For some brands, value comes from detailed infographics breaking down complex medical studies. For others, it might be interactive content meant to promote engagement and get useful community feedback. For many, it’s providing entertainment or inspiration via shared stories, pictures, or video clips.

The more relevant your content is, the more likely your audience is to find and engage with it — and with you. 

Your tweets should also be original and accurate — sharing misinformation or outdated content is an easy way to gain a negative reputation and for followers to overlook your tweets.

Consider each tweet’s makeup, including: 

• Message
• Text
• Links
• Tagged accounts
• Hashtags
• Media

Once your shareable content has done its job and helped you connect with followers and potential clients, continue engaging with them and fostering that relationship. 

2. Have a hashtag strategy

Want to know how to gain more Twitter followers? Use hashtags.

Your X/Twitter strategy should have a strong plan for hashtags — which ones you’ll use, how often you’ll use them, and how many hashtags you assign per post. Tweets with one hashtag get 29% more engagement overall, but too many hashtags could work against you.

Find other major players in your industry, including competitors or brands that inspire you. What hashtags are they using, and how can you adopt a similar strategy to reach your audience?

Incorporate some of your own hashtags into your tweets and Twitter bio, like #yourbrandname or #yourbrandslogan, so users can easily associate that post with your company.

3. Pay attention to your metrics

Unless your X profile is brand new, you should have access to your unique posting metrics, which lets you see when your posts are receiving the most traction and engagement. Knowing your metrics is the most efficient way to craft your Twitter strategy.

For example, business-to-business (B2B) companies get higher engagement on weekdays, while B2C brands see better results on weekends. The times with the highest click-through rates (CTRs) for all Twitter content are typically noon and 6 p.m.

Any kind of insight you can gain from your metrics will help you gain more followers on X.

4. Be active on the app

Keep your account relevant by staying active on your Twitter feed. Engage with others in your industry, including experts and important figureheads.

Reply to followers who share your content and have conversations with them. Answer relevant direct messages. If you want to gain Twitter followers who care about your brand, keep your line of contact open to answer questions or give product and service insights.

You can also start conversations to promote more audience participation by hosting Ask Me Anything (AMA) sessions or creating posts with open-ended questions. You can also tag other accounts and ask followers to share your content by tagging a friend who might be interested.

Keep your Twitter bio current, including all external links and contact information.

5. Incentivize retweets

Consider incentivizing retweets by holding occasional giveaways or raising awareness for a cause that aligns with your brand values. These are great ways to get your audience involved, tell them what you’re all about, and share your products and message with more people.

6. Optimize your profile

You might already know about the importance of optimizing your company’s website for search engine optimization (SEO) and consistent branding, but it’s equally important for your social media profiles.

Your Twitter profile should share your company’s branding, including colors, brand images, and your official logo. Include links to other social media accounts, like Facebook, YouTube, LinkedIn, and TikTok, and always include a quick link to guide followers to your website.

Let WebFX handle your next social media marketing campaign

Our more than 450 digital marketing experts are on standby to help you take your brand’s social media strategy to the next level. Learn more about our comprehensive social media advertising services and request a free proposal today!