It’s really hard to find people on Twitter who share your interests. Facebook and Linkedin both have a version of the “People you may know” feature, but Twitter doesn’t. A lot of people sign up, write a tweet, then say, “Now what?” You can find an initial group of tweeters related to your business through this specialized Google search (developed by yours truly :-): Putting the “site:” operators in there narrows your search to only pages from twitter.com while excluding pages from the Twitter mobile site.
And the “intitle:” string filters profile pages from individual tweets. This happens because Twitter puts “on Twitter” at the end of the title of every profile page: Copy and paste site:twitter.com -site:m.twitter.com intitle:”on Twitter” keyword into your Google search bar, replace “keyword” with your own and bam! You get a list of profiles specifically related to your topic.
Let’s say we search Twitter and Google for tweeters related to “office furniture.” Twitter search gives us a bunch of people tweeting about office furniture right now, but we can’t be sure that they continually tweet about office furniture:
But our custom Google search returns a bunch of profiles that mention office furniture (most of them in the title):
And let’s click on the first result to see if it’s what we’re looking for:
Yep, all about office furniture. The tweeter’s name is even “Office Furniture.” Pretty cool, huh? Now this Google trick isn’t a real-time profile search–it uses the last version of the profile page as Google downloaded it, which could be up to a month old.
But you do take advantage of Google’s search technology to return the “most important” results on Twitter for your topic. And (unlike Twitter search) it filters out any random tweets from people that happen to mention your keyword in passing. It’s not always perfect and you’ll have to visit the profiles to see if they’re what you’re looking for.
But it’s a good place to start!
- 5 Rock Star Business Twitter Accounts
- 5 Quick Ways to Grow a Readership on Twitter
- Faking Twitter: An Experiment in Automation
- How to Effectively Market Using Twitter
- Twitter Tricks for Businesses: How to Get the Most Out of Your Tweets
- What Twitter’s 280-Character Limit Means for Marketers
- Why Twitter Matters to Marketing [INFOGRAPHIC]
- How to Generate Leads Using Twitter
- Remarketing On Twitter
Marketing Tips for Niche Industries
- How to Advertise Your Nonprofit on Facebook
- 5 Revenue-Driving Social Media Tips for Excavation Companies
- 6 Social Media Tips for Fence Installers
- Social Media for Doctors: 3+ Tips for Using Social Media
- 4 Social Media Strategies for Nonprofits
- Social Media for Apartments: 8 Social Media Tips
- Social Media for Renewable Energy Companies: 5+ Ideas to Try
- Social Media for Speech Therapists: 8 Optimization Tips
- Social Media for Insurance Agents: How to Get Started
How is your website’s SEO?
Use our free tool to get your score calculated in under 60 seconds.
Get posts by email
Join 200,000 marketing managers and subscribe to Revenue Weekly!
"*" indicates required fields
Join our mission to provide industry-leading digital marketing services to businesses around the globe - all while building your personal knowledge and growing as an individual.