15 Instagram Ad Examples to Inspire Your Ad Campaigns

Macy is a Content Writer at WebFX. With a Content Marketing Certification, she's an expert in crafting pieces filled with the facts about all things digital marketing. You'll find many of her pieces featured on UpCity's Top Digital Marketing Articles of the Week. When she isn't clacking her keys, she's wondering why her dog is so cute. Follow her on Twitter @iinfinitestorm.

Did you know that 50% of users are more interested in a brand when they see advertisements for it on Instagram? Instagram advertising is a great strategy to help you build brand awareness, attract new prospects, and earn more sales for your business.

But if you’re struggling to find inspiration to make creative Instagram ads, we’ve got you covered! On this page, we’ll provide you with 15 Instagram ad examples!

Keep reading to learn more!

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15 Instagram ad examples you’ll want to copy

Ready to see our list of best Instagram ads that you can copy? Here’s a sneak peek at which companies’ ads we’ll cover:

  1. Yeti
  2. Target
  3. Dollar Shave Club
  4. Blue Apron
  5. Uncommon Goods
  6. Billie
  7. Lego
  8. Gearbox
  9. Food Network
  10. Pet Supplies Plus
  11. Funko
  12. Enjoy Life Foods
  13. Olay
  14. Purple
  15. Mr. Coffee

Let’s dive in!

1. Yeti

First on our list of Instagram ad examples is Yeti. Yeti created a captivating ad that features an engraving on a new color of their drinkware line.

Engraving on a mug from Yeti

The video is eye-catching and shows the entire engraving process, which eventually shows a drawing of Yosemite. This choice fits Yeti, as many of their product photos feature someone using their mugs and cups outdoors.

Why this ad is one of the best Instagram ad examples

Yeti’s ad is a good Instagram ad because it uses an engaging visual to catch users’ attention. When they’re scrolling through their feeds, it’s easy to pass by content that isn’t engaging or interesting.

With Yeti, their ad catches your attention and makes you want to stay to see the finished product.

When you create Instagram ads, think about how you can make your ads engaging so users will stop scrolling and interact with them.

2. Target

Our next Instagram ad example comes from Target. Target took a unique approach with their Instagram ads by using a visual that looks like user-generated content.

Target's ad about different books you can buy at their store

This ad is one of the most creative Instagram ads because it makes it feel like a regular post someone would see in their feed.

Why this ad is one of the best Instagram ad examples

There are two reasons that this ad from Target is one of the best Instagram ads:

  1. The ad content looks authentic: If someone saw this ad in their feed, they may think it was just someone’s post about good books. They might not even realize it was an ad until after watching the whole video! It’s a great idea to boost engagement.
  2. The advertising is subliminal: Another great element of this ad is that the advertising is subliminal. The ad doesn’t say, “Hey, come buy these books from us!” but instead curates a list of great books that Target offers in their store.

When you create Instagram ads, think about how you create authentic experiences for your audience to make them want to engage with your content. Consider ways to subliminally advertise, but still get the point across with your ads.

3. Dollar Shave Club

If you’re looking for examples of good Instagram ads, look at Dollar Shave Club. Dollar Shave Club created informative ads that tell users why they should buy their products.

Dollar Shave Club's ad about their shaving program

Dollar Shave Club shares why members love their razors in this Instagram ad example. They share a quick testimonial and say, “This Member loves it, and we think you will too.”

Why this ad is one of the best Instagram ad examples

Dollar Shave Club’s ad is one of the best Instagram ads because it’s informative. When you run ads, a key component is delivering the correct information. While the visual plays an essential role in catching your audience’s attention, your caption is what helps them convert.

When creating Instagram ads, think about what you include as part of your ad information. You don’t want to overload your audience with information, but you need to include enough to show them why they should convert.

4. Blue Apron

Some of the best examples of Instagram ads come from Blue Apron. This meal-delivery service creates highly-engaging ads that include high-quality visuals.

Blue Apron's ad for their program

In this ad, Blue Apron shares a carousel of images of the meals shoppers can prep with their boxes. The high-quality photos show prospects what type of delicious meals they can create with Blue Apron’s boxes.

Why this ad is one of the best Instagram ad examples

Blue Apron’s ad is one of the best Instagram ads because it uses high-quality visuals to showcase their product. People in their target audience see high-quality photos that show how delicious the food looks once it’s prepped.

When choosing your ad media for your Instagram ads, make sure you choose the right visuals. Don’t use grainy or blurry visuals, as they’ll deter people from engaging with your ads.

5. Uncommon Goods

Next on our list of Instagram ad examples comes from Uncommon Goods. Uncommon Goods uses Instagram advertising to promote their unique and quirky products to their audience.

Uncommon Goods ad for their custom products

With this Instagram ad example, Uncommon Goods created an ad with the angle of “looking for the perfect gift?” They used emojis to help make their ad fun and eye-catching and used text to encourage viewers to shop for their products.

Why this ad is one of the best Instagram ad examples

This ad from Uncommon Goods is one of the good Instagram ads because it uses emojis to help enhance the message. The use of the suspicious eye emoji and the gift emoji help to add some fun and flair to their ad, which can catch users’ attention and get them to engage.

If you want to use emojis in your ads, feel free to do it! But make sure you don’t overuse them or include emojis that aren’t relevant to your core message. Emojis should enhance your message, not distract from it.

6. Billie

If you’re looking for examples of Instagram ads that shine, look at Billie’s ads. Billie creates engaging and informative ads that nudge people to purchase their products.

Billie Instagram ad about their unique razor

In this Instagram ad example, you can see that Billie creates a sense of urgency to get people to buy their products. Their razor starter pack, which they’ve detailed in their product image, is half off. Billie urges people to get it before the deal is over.

Why this ad is one of the best Instagram ad examples

Billie creates good Instagram ads by creating a sense of urgency. When you tell your audience that there’s a limited timeframe to get a deal, they’re more likely to act.

When you create your ads, think about how you can develop a sense of urgency to get people to act on buying your product. Whether it’s limited quantities, a discount code, or something similar, encourage people to act before it’s too late!

7. Lego

Next on our list of creative Instagram ads is Lego. Given the innovative nature of their products, Lego often creates advertisements that match the creativity of their products.

Lego ad about building Lego

In this Instagram ad example, Lego shares a tweet from their account that says, “It’s always ‘wyd,’ never ‘what are you building?’”

The ad shows a fun Lego-focused take on an Internet trend of “it’s always what are you doing, never XYZ.” With this trend, people say what they would rather hear than what they do hear.

Lego creates this fun and relevant ad to appeal to their audience that creates and shares posts using the “wyd never ‘XYZ’” reference.

Why this ad is one of the best Instagram ad examples

Lego has one of the best Instagram ads because it takes a fun approach to get people to think about their products. Using Internet trends and memes can be a great way to make your ads relevant to your audience.

Lego’s ad doesn’t directly advertise a product, but it does focus on a critical aspect of their product: Building. It gets people to think about their brand and buy their products.

When you create brand awareness ads for Instagram, think about how you can make your ad content more relevant and exciting to your audience.

8. Gearbox

Next on our list of Instagram ad examples comes from Gearbox. Gearbox created an Instagram account to promote their new game, Tiny Tina’s Wonderlands. They ran ads to help generate buzz about their new game.

Ad for Tiny Tina's Wonderlands game

 This ad uses vibrant colors to catch their audience’s attention and get them to check out the ad and the game. The caption for the ad creates and enticing description of what the game is like and entices people to buy it.

Why this ad is one of the best Instagram ad examples

Gearbox’s ad for their Tiny Tina’s Wonderlands game is a great example of how you can use vibrant photos to catch your audience’s attention. Having an eye-catching visual is a great way to attract attention to your Instagram ads.

When you create your ads, think about how you can make your visual element stand out from the rest of the content in someone’s feed.

9. Food Network

If you’re looking for good Instagram ads, take a look at Food Network. Food Network, in their partnership with Best Buy, created an ad of one of their chefs making a recipe using appliances from Best Buy.

Food Network ad featuring one of their chefs prepping a meal

The ad promotes both Food Network and their chefs, as well as Best Buy’s products.

Why this ad is one of the best Instagram ad examples

This ad is one of the best examples of Instagram ads because it utilizes engaging video to hook their audience. The video ad goes through the chef prepping her meal and using appliances. It tells a story that keeps users hooked until the end so they can see the finished product.

When you create Instagram ads, think about how you can hook and engage your audience. You want to think of ways you can grab their attention and keep it.

10. Pet Supplies Plus

Next on our list of Instagram ad examples comes from Pet Supplies Plus. In their ad, they promote numerous top brand names they offer in their store to entice people to enter their contest and win a gift card to shop their products.

Pet Supplies Plus ad for the products they carry in store

This ad provides a simple overview of their top products and enticing caption to get people to enter their contest.

Why this ad is one of the best Instagram ad examples

Pet Supplies Plus makes good use of their Instagram caption. They utilize their caption to entice users to enter their contest.

When you create your Instagram ads, your visual isn’t the only critical part of your ad. You need to create a caption that’s also informative and helpful for your audience. Your caption helps provide key details that can lead your audience to take action.

11. Funko

One of the best Instagram ads comes from Funko. While this ad is short and simple, it’s effective for getting the point of the ad across.

Funko Instagram ad featuring Carl from UP

The ad promotes their Funkos that feature pop culture figures, with the feature character being Carl from UP. The ad also includes a product description of the Carl Funko pop and shares the price of the pop.

Why this ad is one of the best Instagram ad examples

A highlight of Funko’s ad is that they include the price of the product they’re advertising in their ad. Knowing the price is a big decision-making factor for people, so sharing it upfront can be helpful for your audience.

If you decide to create ads for individual products, it’s a good idea to include a description and price for the item, so your audience has all the information they need to decide.

12. Enjoy Life Foods

Next on our list of examples of Instagram ads is an ad from Enjoy Life Foods. They created an informational ad to promote the creation of their new product: Chocolate chips.

Enjoy Life advertisement for their allergy-free chocolate chips

This ad focuses on informing their audience about this new product and how their mission has always been to create allergen-free foods that everyone can enjoy.

Why this ad is one of the best Instagram ad examples

Enjoy Life Foods is a great Instagram ad example because they focus on their audience. The ad focuses on addressing a pain point (having foods with allergens) and shows how they’ve worked to solve that problem.

When you’re creating your Instagram ads, think about how you can address your audience’s pain points in your ads.

13. Olay

Another company that creates creative Instagram ads is Olay. Olay creates ads that use emojis throughout their caption.

Olay ad promoting their cream

The use of emojis helps to bring fun and engaging elements to their ads while enhancing the purpose of the ad.

Why this ad is one of the best Instagram ad examples

Olay’s ad is one of the best Instagram ads because they use their emojis strategically. All their emojis are relevant to the ad and help enhance the ad’s message.

If you opt to include emojis in your post, make sure they’re relevant to your content. Don’t overload your post with too many emojis or use a bunch of emojis that aren’t relevant to your content.

14. Purple

If you want to make good Instagram ads, look to Purple for inspiration. Purple is a mattress company that creates branded ads that fit their business. In this ad, they’re promoting one of the core features of their mattress.

Purple mattress ad featuring the design of their product

Not only does Purple utilize a fun caption with emojis, but they also integrate their brand’s unique style through the video ad.

Why this ad is one of the best Instagram ad examples

A critical component of Purple’s ad is that it’s tailored to their brand. The color purple is integrated throughout the ad. It helps build a strong brand association for the company.

When you craft your ads, you’ll want to think about how you can integrate your branding throughout your ad. Integrating your brand’s unique style will help you build better brand association, which leads to more leads and sales down the line.

15. Mr. Coffee

Last on our list of the best Instagram ads is Mr. Coffee. Mr. Coffee created an Instagram ad to promote their coffee makers that came in new colors.

Mr. Coffee ad for their coffee makers

Mr. Coffee used the carousel ad format to show the new color options they offer with their coffee maker.

Why this ad is one of the best Instagram ad examples

If you’re looking for good Instagram ads, look at Mr. Coffee. Their Instagram ads are great because they utilize different formats in their ads.

Instagram enables you to create photo, video, and carousel ads for your business. Taking advantage of these different formats enables you to create better experiences.

 

When you create your Instagram ads, think about what format presentation would work best. If you’re showing a lot of different products, the carousel format may be best. If you want to show all features of a product, a video may be the best fit.

Choosing the right format will help ensure you deliver ads with the best experience.

Feeling inspired by these Instagram ad examples?

Now that you looked at some Instagram ad examples, you’re ready to create engaging and click-worthy Instagram ads! If you want some help creating Instagram ads that drive revenue and customers, WebFX can help.

With our Instagram advertising services, we can help you craft engaging ads that help you earn more leads and sales. Our team knows how to drive results –– we’ve driven over $3 billion in revenue and over 7.8 million leads for our clients.

Contact us online or call us today at 888-601-5359 to speak with an experienced social media strategist!

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