7 Social Media Content Ideas to Engage Your Audience

Macy is a Content Writer at WebFX. With a Content Marketing Certification, she's an expert in crafting pieces filled with the facts about all things digital marketing. You'll find many of her pieces featured on UpCity's Top Digital Marketing Articles of the Week. When she isn't clacking her keys, she's wondering why her dog is so cute. Follow her on Twitter @iinfinitestorm.

Do you feel like your social media content lacks pizzazz? If people aren’t engaging with your content on social media, you may need to consider revamping your content strategy. Reimagining your social content can help you improve engagement and increase clicks on social platforms.

Want to breathe new life into your social media content? Check out these seven social media content ideas to help you grab your audience’s attention and encourage them to engage with your content! P.S. Want to get more ideas and tips for marketing your business? Join 190,000+ marketers by subscribing to our email newsletter!

Partner With a Team of Ecommerce Masters!

WebFX campaigns have earned more than 12,936,451 ecommerce transactions in the last 5 years.

Read the Case Studies

1. Share content from other industry leaders

When you’re brainstorming social media marketing ideas, you may think that all the content you generate must be original and come straight from your brand. However, you don’t have to create all the content on your own — you can share content from other industry leaders. You can share, retweet, or re-pin content that’s related to your industry from others.

By sharing this content, you show your audience that you’re in-tune with your industry and keep tabs on what’s happening. For example, PlayStation shared a tweet from Fortnite about a new skin available in their game. Since many PlayStation owners play Fortnite, this content is relevant to their audience.

In another example from PlayStation, they shared a tweet from another account talking about a game coming to the PlayStation. As you can see, they’ve shared content relevant to their industry and relevant to their products. To help you find relevant content, follow industry authorities and influencers, as well as people who talk about your brand often.

2. Create a series of posts

Next on our list of social media post ideas is to create a series of posts. Series posts can occur daily, weekly, or monthly. These posts are great for social media because they keep your audience coming back.

You can create the series on your own or bank off a series that exists already. Some pre-made series include “motivation Monday” and “throwback Thursday.” You can use these popular hashtags to post content every week. Additionally, you can come up with your own series, like Coca-Cola did.

They created a series using the hashtag “#ShareHope.” The soda brand uses this hashtag to share positive posts about people doing good in the community. If people like the series, they’re more likely to look for Coca-Cola’s posts with this hashtag. If you want to try this with your content, take some time to brainstorm and develop ideas of series you can create for your business.

You may try to do something like a weekly tip or a daily motivational quote. Don’t forget to come up with a hashtag to go with it!

3. Create video content

Generating a list of engaging social media content ideas can be challenging, but you don’t need to reinvent the wheel. You can get creative by using reliable mediums of content, like video. Video content is an excellent way for you to get creative and share valuable information with your audience.

You can take multiple approaches with video to engage your audience. Take Dunkin’ as an example. They used a quick and fun video to talk about daylight savings time and accompanied it with text about how coffee is always there because it doesn’t know daylight savings.

If you create videos as part of your social media content strategy, you have a lot of room to get creative. You can create videos that include:

  • Helpful tips and tricks
  • Interviews with customers or employees
  • Highlights of your products
  • Highlights of special sales
  • Industry-related information
  • How-to do an activity
  • Explainer videos

On top of all that, you can go live from your social profile! Live videos are an excellent way for you to interact with your audience and give them a behind-the-scenes look at your business or an event you’re holding.

4. Repost user-generated content

Next on our list of social media content ideas is to create user-generated content. User-generated content is content that your audience creates about your brand, and then you repost it on your site. User-generated content enables you to showcase others’ experiences with your brand.

These experiences are valuable to businesses because 92% of users trust recommendations of a brand. So, user-generated content serves as a recommendation that can help you earn more sales. The best way to get user-generated content is to create a hashtag and encourage people to post using that hashtag.

You can create a hashtag relevant to your brand overall, or use campaign-specific hashtags to generate posts from users. You can also invite people to tag you in their photos, so you can see their posts. A prime example of using user-generated content comes from Target.

Target’s Instagram page is filled with user-generated posts that feature their products in action. It’s a great strategy for them to get people to check out their products.

5. Run contests or giveaways

Next on our list of ideas for social media posts is to run contests or giveaways. People love to have chances to win a prize and get something for free, so it’s a great content idea if you’re looking to boost engagement. What you give away with your contest will depend upon your business.

If you sell products, you might give away free or trial sizes of your goods. For service-based businesses, you may give away a free trial or a free service. However, if you want to run a contest or giveaway, do it with caution.

If you do contests and giveaways often, you risk attracting people that are only interested in getting something for free and may never buy from you. They may not necessarily purchase anything in the future or have a long-term interest in your company. To help combat this issue, consider using a hashtag as an entry or requiring people to post a photo of your product and the contest hashtag.

It can help you attract brand lovers to your contests while also providing you with marketing for your business.

6. Do polls or surveys

Next on our list of social media content ideas is polls and surveys. This type of content is great for boosting engagement on your page. When you create polls or surveys, you have some wiggle room with what you can ask users.

You can keep your questions brand-specific, or you can ask questions based on the time of year. Take this example from Starbucks. They ran a poll asking people when the right time was to start playing holiday music.

While it doesn’t have much to do with selling coffee, the poll was still a fun way for users to interact with the brand. Asking questions through polls or surveys is a great way to boost engagement with your business and get people to engage with your content.

7. Highlight customer experiences

If you need more social media post ideas, add highlighting customer experiences to your list. You can obtain customer highlights in two ways: by asking your customers about their experience or through user-generated content. If you have customers that buy your products often or leave consistently glowing reviews, you can reach out to them and ask them about their experience.

You can ask them what they love about your brand and what keeps them coming back. Then, based on their response, you could craft a graphic that quotes them on what they said and then share it on your social media profile. You also can share users’ content that directly shows a positive experience with your brand.

Someone merely using your product in a photo doesn’t serve as a glowing testimonial. A long paragraph of text attached to that photo or a video can serve as a great testimonial. For example, Starbucks shared a TikTok from a user that is part of the deaf community.

The user videotaped their positive experience where they could order using sign language because one of the employees understood sign language. This experience profoundly impacted the customer, which led them to end the video with the caption, “I’m a forever customer!” By sharing this video on their feed, Starbucks showcases why customers love their company. It’s a great way to show people how others experience your company, which can encourage them to buy your products or use your services.

Not happy with your social media engagement?

We’ve got just the blog post for you.

Read the Blog Post & Watch the Video

Let WebFX help you generate more social media content ideas

At WebFX, we have a team of over 450 social media experts that can help you improve your social media presence. We’ll craft a custom campaign unique to your business and help you implement creative social media content ideas. If you’re ready to learn more about our social media marketing services, contact us online or call us today at 888-601-5359 to speak with a strategist.

WebFX Careers

Join our mission to provide industry-leading digital marketing services to businesses around the globe - all while building your personal knowledge and growing as an individual.

We’re Hiring! View 30+ job openings!