How to Run a TikTok Influencer Marketing Campaign

Do you want to tap into the power of TikTok influencer marketing? You’ve come to the right place! TikTok is a platform that allows you to get creative with your marketing and tap into new audiences. In this guide, we break down why you should be running TikTok influencer marketing campaigns and how to get started!

What is a TikTok influencer marketing campaign?

A TikTok marketing campaign is a planned campaign that leverages video content to promote a product or service to your target audience. Brands work with TikTok influencers who create these videos, helping to increase brand awareness and sales.

TikTok has an average engagement rate of 8.2% — higher than any other social media platform. Having a specific KPI attached to your campaign will ensure you see the results you want.

Benefits of a TikTok influencer marketing campaign

If you’re looking to boost your digital marketing efforts, consider the following benefits of influencer marketing:

1. Simplifies content creation

TikTok influencers are already familiar with their target audience. They’ve taken time to create content that their audience responds to, so they’ll want to publish a campaign consistent with their personal brand.

By allowing your influencers creative control over their content, your marketing team can free up time spent on content creation and focus on other aspects of your marketing campaigns.

2. Makes the UX less disruptive

Even marketers know being overwhelmed by adverts on feeds can make social media and unpleasant experience. TikTok makes advertising less disruptive for your audience. The influencer can embed the campaign within their organic content, making it flow seamlessly and better to interact with.

3. Helps to increase sales

Research shows that people trust the opinions of their favorite influencers — 49% of people have purchased things based on an influencer’s recommendations. These recommendations can help grow your audience and gain new customers.

7 steps to build a TikTok marketing campaign

Running a TikTok influencer marketing campaign takes planning and research. You can start running your campaign using these seven simple steps.

1. Plan your campaign

Before you start contacting influencers, setting goals for your campaign is important. Consider what you want to achieve with the campaign — thinking of goals will help set the campaign’s direction. Whether you wish to increase sales, reach, or brand awareness, your goals will also help you choose the right influencers to achieve the goals.

Once you know your objective, you can select the right metrics to measure for your campaign. At this stage, it’s a good idea to ask yourself the following questions:

• What is your budget?
• How long do you plan on running the campaign?
• How many influencers do you want to work with?
• Do you have the resources to run the campaign?
• How many videos do you want to include?

2. Find relevant TikTok influencers

Running a successful campaign is more than just finding an influencer with the largest following. A niche influencer with quality video content is far more important than the number of followers.

There are several ways that you can find the right influencers for your campaign:

• Look for influencers who are already talking about your brand.
• Ask your followers for recommendations of influencers.
• Spend time scrolling through TikTok looking for influencers.
• Look at who your audience is already following.

When choosing influencers, conduct market research to determine whether their followers and reputation are a good fit for your brand.

3. Reach out to influencers and brief them on the campaign 

Once you’ve narrowed down a list of potential influencers, it’s time to reach out to them. Your initial communication is a crucial first step in building a relationship. Make sure to put time and effort into how you reach out to influencers. Consider the following:

• Emailing influencers is usually the best way to go. If you can’t find their email address online, you can DM them.
• Introduce yourself by outlining who you are and telling them about your brand. Let them know why you think they would be a great fit for the campaign.
• Outline what you have in mind for the campaign to them.
• Ask them for their media kit, which will indicate their audience demographics and other collaborations they’ve done.
• Ask for their rates and be transparent about your rates.

4. Give the influencers creative control but have a scope of work

When working with influencers, you have to trust their creativity when they make their videos. They know their followers best, so give them the space to work their magic. That said, it doesn’t mean you should give them complete freedom.

Giving influencers a scope of work (SOW) is a great way to outline your expectations for the campaign. Include the following details in your SOW:

• Campaign goals
• The theme and details
• Payment rates, timeline, and terms
• Content deliverables
• Submission and approval deadlines

5. Ship out products and approve of content created

If your campaign features products, send them to the influencers a few weeks in advance, giving them enough time to create content. Before they post the video online, you must assess it and ensure that it meets your requirements. Remember that while you have a SOW, avoid trying to control the influencers.

6. Measure the success of the campaign

Track TikTok metrics such as views, comments, likes, reach, and shares to determine the effectiveness of your campaign. Keeping track of the metrics can be tricky if you have several influences. Thankfully, various analytics tools are available that simplify metrics tracking by gathering, analyzing, and displaying data comprehensively.

7. Build long-term relationships with influencers

Going the extra mile to build a strong relationship with your influencers is worthwhile. When you build a relationship with an influencer, you’re also gaining the trust of their followers.

Repetition is also key when it comes to campaigns. Even if an influencer has a strong online presence, it will take people seeing the campaign a few times before they can jump on board with it. This is why it’s wise to work with an influencer over a long period — the more their audience sees your brand, the more likely they are to convert to customers.

Build a TikTok influencer campaign with WebFX

Whether you are new to TikTok influencer marketing or a seasoned pro, these campaigns are a great way to gain exposure for your brand. Before working with influencers, plan your objectives and do your research.

Just because an influencer has a large following doesn’t mean they are a good fit for you. The campaign must make sense for your brand and help you achieve your goals.

At WebFX, we want you to reach your marketing goals! We match our clients to TikTok influencers that match their brand and help them plan creative campaigns. Our team of social media experts is well-versed in TikTok advertising and will take your campaigns off your hands.

Ready to transform your marketing with our TikTok Advertising Services? Contact us today to get started!