For those who don’t know what edge painting or edge printing is, it is a process in which a thick card stock (usually 400 GSM or above) has its edges printed or painted a certain color. The result is often very striking and screams of an attention to detail rarely given to these small pieces of paper. We’ve also included some examples of duplexed and triplexed cards which are cards that are made up of 2 or 3 different pieces of card stock laminated together to form a very thick card stock.
When different colored papers are used, the result is a striking colored edge as well. From our own experience, the best edge-painted business cards tend to have a monochromatic color scheme with an unexpected splash of color for the edges. It is a very subtle design choice but one that really makes a very strong statement.
We’ve also found that keeping the card design minimal will immediately draw the eye to the edges of your business card allowing the recipient a chance to appreciate that extra attention to detail. We’ve found some excellent examples of great edge painted business cards to inspire you on your next design. Be warned, however, that these types of cards don’t come cheap.
With thick card stocks and often a very customized order necessary, the printing costs can and will add up. For some of you though, the investment might just be worth it! Let us know what you think in the comments section below.
Trevin serves as the VP of Marketing at WebFX. He has worked on over 450 marketing campaigns and has been building websites for over 25 years. His work has been featured by Search Engine Land, USA Today, Fast Company and Inc.
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