William CraigCEO & Co-Founder
- 2 minute read
- President of WebFX. Bill has over 25 years of experience in the Internet marketing industry specializing in SEO, UX, information architecture, marketing automation and more. William’s background in scientific computing and education from Shippensburg and MIT provided the foundation for MarketingCloudFX and other key research and development projects at WebFX.
The success of a site heavily depends on the quality of experience they provide their users. As the competition for the user’s attention increases, you, as a designer, have a short window of opportunity to get them hooked before they hit the “back” button and search for another alternative. This is where the field of User Experience (UX) evolved from, out of a necessity to keep your existing audience, and to encourage new users to come and stay a while.
Rosenfeld Media helps us do just that by offering succinct, practical, and useful books on the topic of User Experience. Rosenfeld Media focuses on information that’s real – that’s doable – instead of getting caught up in fruitless arguments on terminologies and theory that have no practical application. I first encountered Louis Rosenfeld, founder of Rosenfeld Media, through an article I wrote a while ago about User Experience websites.
You might have heard of him from (what he fondly calls) “the Polar Bear Book” (Information Architecture for the World Wide Web published by O’Reilly). I’d heard of Rosenfeld Media before because of a book I really wanted to read, but just never got around to buying, Web Form Design by LukeW. Anyways – to make a long story short – after I got to talk to Louis, I knew I just had to get a copy of Web Form Design. After reading it, I knew I had to try and get some of you a copy. I emailed Louis to see if he’d be willing to give away a few copies to the readers of this site, and he was more than happy to do so.
We’re giving away 10 copies of either:
- Web Form Design by Luke Wroblewski
- Mental Models by Indi Young
All you have to do is leave a comment with the following information: Which book do you want? This giveaway ends on December 8, 2008 after which the comments section on this post will be closed. We’ll use your email address to contact you if you win.
The winners will be randomly selected and announced on a separate post. Please note that comments that don’t follow the instructions on how to participate (described above) may not be published.
President of WebFX. Bill has over 25 years of experience in the Internet marketing industry specializing in SEO, UX, information architecture, marketing automation and more. William’s background in scientific computing and education from Shippensburg and MIT provided the foundation for MarketingCloudFX and other key research and development projects at WebFX.
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