The strategies Type Connection uses for typeface-pairing are:
- “Rely on family”: For harmonious font combinations, you can look at other family members of the typeface because they’re often designed by the same people.
- “Seek the similar”: Choosing fonts that look similar gives your typography good stability and consistency.
- “Embrace each other”: Modify a font’s weight, size, scale, and other attributes to help you divide your text and to create contrast in your typography. But don’t overdo it because too many variants can be distracting and confusing.
- “Explore the past”: Learn the history and genesis of the fonts you would like to use. This can help you discover other fonts that go well together.
The site also has a section displaying examples of font combinations that can give you some font-pairing ideas and inspiration.