The strategies Type Connection uses for typeface-pairing are:
- “Rely on family”: For harmonious font combinations, you can look at other family members of the typeface because they’re often designed by the same people.
- “Seek the similar”: Choosing fonts that look similar gives your typography good stability and consistency.
- “Embrace each other”: Modify a font’s weight, size, scale, and other attributes to help you divide your text and to create contrast in your typography. But don’t overdo it because too many variants can be distracting and confusing.
- “Explore the past”: Learn the history and genesis of the fonts you would like to use. This can help you discover other fonts that go well together.
The site also has a section displaying examples of font combinations that can give you some font-pairing ideas and inspiration.
Trevin serves as the VP of Marketing at WebFX. He has worked on over 450 marketing campaigns and has been building websites for over 25 years. His work has been featured by Search Engine Land, USA Today, Fast Company and Inc.
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