Which A/B Testing Tool Should You Use?

When visitors arrive on your company’s website, you want them to take action. Depending on your business, that “action” may be many different things, from filling out a contact form to making a purchase.

Regardless, you should improve your site to make converting as easy as possible for your visitors. The best way to do this is with conversion rate optimization.

One of the simplest ways to optimize a site is with A/B testing, or by creating two versions of the same element and showing them to real visitors to see which performs better. As you run these tests on different parts of your site, you’ll be able to optimize each page for a higher conversion rate.

Before you get started, though, you’ll need to select a tool to help you set up, monitor, and review your tests. There are many available online, but the following four are our top picks at WebFX.

10 Inspiring “Contact Us” Pages

Your company’s website serves many purposes, like explaining your services, highlighting your successes, and building your brand. But most important of all, it helps visitors become customers.

But in many cases, those visitors need to get in touch with you before making a purchase. And for that to happen, you’ll need a compelling “Contact Us” page.

Creating a page that’s simple enough for visitors to finish, but thorough enough to get the information you need can be a challenge. These 10 examples will provide some inspiration for your company’s site.

5 Tips for Making More Money as a Freelance Designer

When I started out, I made about $1,680 a month (after taxes). Now I make that in less than two days. It’s crazy when I think about it.

For a lot of us (myself included) it’s never about the money. But what I have inevitably realized is that money brings freedom. The freedom to choose the work we take on. The freedom to work on meaningful projects. The freedom to have time to do what we want.

As designers, I believe in improving not only the quality of our work, but also the value of our work.

Talking about money is always a touchy subject. But just to give you some background about where I’m coming from, and about my income as a freelance designer: I’ve made more than $140,000 working only seven months in a year. I enjoy some time off in between projects, and the freedom to do other things. However, bear in mind that I have been doing this for nine years, and with that comes experience and a honed set of skills.

Here are some tips that will surely boost your design work’s value. These tips are not things you can do overnight; you will need to put in some hard work in order to achieve your desired results. But if you take action, I’m sure you will eventually see positive results.

20 “Coming Soon” Pages for Inspiration

Even if your site is still months away from being ready for launch, you should put up a “coming soon” page as soon as possible. A “coming soon” page can help you collect user information, like email addresses and feedback/suggestions. It can therefore help you build buzz and a base of early adopters prior to your site’s launch.

6 Free Tools for Creating Your Own Icon Font

Although there are many icon font sets (such as Font Awesome and Iconic) that you can readily use in your UI designs, there are times when you might want to generate your own custom icon font. For instance, you might have icons that you have designed that you would like to convert into an icon font set, or perhaps you would like to combine icons from various icon font sets.

Fortunately, creating icon fontsis fairly simple.  Here are some free icon font generators that allow you to create your own icon fonts.

9 Useful Tools for Creating Material Design Color Palettes

One of the biggest things you’ll notice in material design is the use of bold, vibrant colors.

Material design’s color guidelines describe the color style as being “inspired by bold hues juxtaposed with muted environments, deep shadows, and bright highlights.”

If you need to generate material design color palettes, these online tools will help.

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