WebRTC, an open standard for real-time communication between web browsers, is a game-changing technology that’s projected to reach one billion devices by the end of 2013. This emerging web technology is so popular right now that the recent WebRTC Expo had to expand twice to be able to accommodate what would eventually be over 700 attendees. While there are as many challenges as there are opportunities surrounding the success of the communication-enabled web browser, the WebRTC standard has already secured a strong foothold. Web developers should be taking notice.
What is WebRTC?
Led by Google, and released in Google Chrome version 23, the web technology has since been adopted by Mozilla and Opera, bringing it closer to its declared purpose, which is “to help build a strong RTC platform that works across multiple web browsers, across multiple platforms.”
Why You Should Get on the WebRTC Bandwagon
Why is WebRTC important, and why should web developers be paying attention? Real-time communication is not a new concept, and proprietary closed-source services like Skype and Apple’s FaceTime are already household names. However, the interactions that existing RTC applications have facilitated for years are only a glimpse of what’s to come.
We are on the verge of a merger between voice, video, and data — unified, open standard communications within the browser — and it’s going to be disruptive. Web developers should strive to learn about WebRTC because, where there is disruption in technology, there is opportunity for those of us at the forefront.
Issues with Existing Real-Time Communication Solutions
Until recently, real-time communication services were impeded by development and distribution challenges that were prohibitive to innovation.
For example, developers fluent in proprietary communication technologies (think VoIP) could be hard to find, and thus expensive. Furthermore, once an application was developed, getting it in the hands of the end-user required them to download and install software or plugins, hindering distribution. Things have changed.
All of these new imaginations will bring forth new web services, innovative Internet business models, and will impact the way people interact with the Web and everyone on it.
Some Businesses Are Already Betting on WebRTC
Consider the business opportunities that WebRTC is opening up; Dialogic Inc. recently released the results of their WebRTC survey.
The survey was administered to 169 key executives in the service provider and application development industries. 86.9% of the respondents indicated that WebRTC is significant in their product roadmaps. Interestingly, the survey found that most respondents predict the education industry (36%) will be the vertical market most likely to benefit from WebRTC, followed by adult entertainment (17%), online gaming (14%), healthcare (13%), financial services (11%), and, finally, hospitality (9%). Examples of online videogames utilizing WebRTC can already be found.
For example, Google’s Cubeslam, which uses WebRTC for audio and video communication with the people you’re playing with, as well as to keep your game in sync, is a simple demonstration of how WebRTC can one day revolutionize online gaming. There are also plenty of companies out there focused on sales, customer service, and collaboration applications, which to me seem among the most natural directions for the technology to progress. Here are some examples of Internet companies already focusing on WebRTC:
- Twilio: You probably already know about Twilio and their hugely popular communication APIs, which now support WebRTC.
- Drum: An audio-conferencing and web-collaboration tool. A good example of how WebRTC can be added to an existing web app with relative ease and positive impact.
- FrisB: Suppose you want to call someone but you don’t have the cash? An old concept with a new player, FrisB rings a number, leaves a missed call, and connects you for free when you’re called back.
- Ten Hands: Provides conferencing services, but also allows you to add HD video conferencing to your web app with just a few lines of code.
- Teledini: A click-to-call, -chat, and -video service with intelligent call routing and call-center-inspired CRM feature called CallerIQ.
The Future of WebRTC
It isn’t difficult to imagine a world in which you click on a “Contact Us” link on a website and are then greeted with a representative on video asking how they can help out. Imagine that a user was performing their online banking and runs into an issue; with WebRTC, they could share their screen with one of the bank’s support agents and be walked-through in real-time towards a solution to their issue. Looking a support agent in the eye over your computer might seem unnerving to many consumers at first, but it might become the norm in the near future, if WebRTC takes off.
As a web developer, you already know that you should always have your eye towards the future in order to keep your talents sharp and relevant. Though the success of the standard is far from certain, it’s a good bet that WebRTC will continue to gain traction in the web development community. The communication-enabled web browser is here to stay, and I look forward to seeing what new apps and companies are born from people like you.
Learn About WebRTC
Check out the following resources for more information about WebRTC.
- Getting Started with WebRTC: Learn how to implement WebRTC through this thorough tutorial on HTML5 Rocks.
- WebRTC.org: Google maintains this official WebRTC site. The latest news on the API itself can be found here.
- WebRTC 1.0 W3C Editor’s Draft: Read the WebRTC standards and see its current status.
- WebRTC Resources: An interactive list of WebRTC resources, blogs, experts, etc. Check out what’s on there, and add what’s not!
- High Performance Browser Networking: A free eBook with a great in-depth chapter on WebRTC. This is worth your time for a more technical introduction to WebRTC.
- Evolution of Websites: A Darwinian Tale
- Hacking Google Analytics: Ideas, Tips and Tricks
- Related categories:Web Technology and Web Development
About the Author
Max McChesney is the founder of Expat Assistants and the former Finance Director at Teledini, where he first started following and learning about WebRTC. Originally from Atlanta, GA, he now lives in Patagonia, Argentina. You can connect with Max via Google+,LinkedIn, or Twitter @maxmcchesney.
- DevArt = Art + Code
- Agile Web Development That Works
- A Web Developer’s Experience with 99designs
- CSS Development at Large-Scale Websites
- How to Find the Screen Sizes of Popular Devices
- 9 Practical Ways to Enhance your Web Development Using the Firefox Web Developer Extension
- 20 Websites That Made Me A Better Web Developer
- Top 6 Internet Explorer Extensions for Web Developers
- 30 Websites to Follow If You’re into Web Development
Marketing Tips for Niche Industries
- Web Design for Excavation Companies: Top 5 Tips (With Examples!)
- 5 Web Design Tips for Fence Installers
- 5 Simple and Successful Web Design Tips for Auto Parts Retailers
- Tips for Medical Website Designs
- Medical Website Design from an Award Winning Agency
- Top 10 Effective Web Design Tips for Auto Service Centers
- Web Design for Renewable Energy: Tips for a Site That Shines
- Insurance Website Design Services
- 5 Web Design Tips for Fertility Clinics
How is your website’s SEO?
Use our free tool to get your score calculated in under 60 seconds.
Get posts by email
Join 200,000 marketing managers and subscribe to Revenue Weekly!
"*" indicates required fields
Join our mission to provide industry-leading digital marketing services to businesses around the globe - all while building your personal knowledge and growing as an individual.