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What Pages Should a Website Have? 11 Options for Businesses

Today, there are more than one billion websites on the Internet. Even if only half of them are active, that’s still a lot of competition for a business like yours. That’s where your website pages come into play.

But what pages should a website have? How do you determine what to include to rank well and impress your visitors?

That’s what we’ll cover in this post. Here are the pages every website must have, along with some that are a nice bonus: 

Let’s break down the essential and optional pages below! 

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Essential Web Pages

Your website should be shaped around your target audience and contain at least the following must-have web pages.

1. Home page 

Screenshot of homepage on Hello Bello

The home page is the introduction to the rest of your website. Your key branding elements, such as your logo and tagline, will be visible here, as well as a concise and engaging overview of your business. 

This is the page where you showcase key products, services, or areas of expertise with important CTAs to guide users in taking certain actions. Make sure to include eye-catching visuals to catch visitors’ attention.

2. About Us page

Screenshot of About Us page on Keepsake Quilting's website

This page gives you the opportunity to give an overview of your company and its vision, mission, and values. If applicable, you can introduce relevant team members with their roles and qualifications or highlight the team’s achievements and unique qualities. Use this page to provide social proof to build trust and credibility and share case studies of successful projects.

3. Products and services page

Screenshot of category page on Thorne

Your product pages could be categories (like the one above) or individual product listings. Depending on the quantity of listings you have, you might only use the individual listings:

Screenshot of product page on Thorne

Give detailed descriptions of the products you sell or services you offer. Provide specifications, features, and pricing details where it makes sense. Use high-quality images, visuals, or videos to showcase the products and services or enhance potential customers’ understanding of them. For additional credibility, include customer feedback to support the quality of those products or services.

4. Contact page

Screenshot of contact page

Offer multiple contact options for potential customers to accommodate different preferences. This includes the following: 

  • A contact form 
  • Your email address
  • Your phone number (multiple if you have different locations)
  • Addresses and map embeds (for all your locations)
  • Social media accounts

5. Blog page

Screenshot of blog on PowellsBooks.com

Your company blog or news page is where you will publish informative and engaging content or updates. 

Blogs allow you to demonstrate your expertise and keep visitors informed on relevant topics. Organizing your content into categories helps with navigation, and adding social sharing buttons encourages readers to share your articles on their favorite social media platforms.

6. Privacy policy page

Screenshot of Warby Parker's Privacy Policy

Many countries have implemented laws that businesses should follow to protect users’ rights to privacy. The privacy policy page explains what information you collect from website visitors, where this data is stored and used, whether you’ll share this data with third parties and how users can request to have their data removed.

Optional web pages

Depending on your type of business or industry, you may also consider adding these web pages to your website for an improved user experience.

7. Terms and conditions page

Screenshot of Apple's terms and conditions

This page outlines the rules and guidelines for using a website or accessing its services. It covers information such as user responsibilities, intellectual property rights and disclaimers. Even though this page is not necessary for all websites, having one is beneficial.

8. Reviews page

Screenshot of reviews for Brubaker Inc

Customer reviews build credibility and trustworthiness in your products or services. They can appear in written or video formats, as star ratings or links to third-party review sites.

9. FAQ page

Screenshot of Spotify FAQ

If your customers keep asking similar questions, this page is useful for site visitors to find answers, remove doubts and convince them to contact you.

10. Page not found page

Screenshot of Amazon 404 error page

A custom 404 error page tells readers that the link they’re trying to access doesn’t exist or has changed. To help with broken links, add a search bar for visitors to find the page they were looking for or direct them back to your home page.

11. Careers page

Screenshot of career page for Penguin Random House

If you’re a recruitment business or a large corporation that advertises open vacancies often, this page is ideal for showcasing job opportunities and marketing your company culture.

FAQ about web pages

Want to learn more about what each page should have? Check out this FAQ on web pages!

What features should web pages have? 

No matter how many pages your website contains, they should all contribute to your audience’s general user experience. That means including features that make it easier for your users to read and enjoy each page. 

These are the essential elements that should be visible on every web page:

  • Header: The header tells your visitors they’re at the right place while providing a quick introduction to the page’s content.
  • Menu: A menu is one of a website’s core navigation elements, making it easy for visitors to navigate the site and find relevant information.
  • Call-to-action (CTA) button: A CTA button entices users to take a specific action, like learning more, buying a product or getting in touch.
  • Footer: A footer marks the end of a web page and provides an additional field for useful links and info site visitors may be interested in without having to scroll back to the top of the page.
  • Search bar: If you have many web pages with a lot of content, adding a search functionality allows your audience to browse and find information according to their search query quickly and easily.

How many pages is ideal for SEO?

The number of pages you need for SEO depends on your industry, goals, and the information you want to share with your audience. 

Multipage websites work for most types of websites and have better navigation, usability, and scalability. Here’s a simple overview of how many pages you should have, based on your business size:

  • Small business: 10 to 100 pages
  • Medium corporate: Around 100-500
  • Large enterprise: 1,000+ pages

In general, it’s best to go for quality over quantity with your web pages. As your business grows, you’ll find natural, new ways to add content that benefits the reader.

How do I organize my website pages? 

There are plenty of navigation methods to organize your websites. As long as you stick with one consistently and do it right, you will make it easier for 

Here are a few ways to organize your pages: 

  • Breadcrumb navigation
  • Headings with drop down menus
  • Side column menus
  • Footer menus

Part of organizing your site also involves creating an HTML sitemap to give users (and Google) a complete visual of all the pages on your site and how they fit together. You should also submit an XML to Google as you add new pages to make sure they all can appear in search results!

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Turn your pages into revenue magnets with WebFX!

If you want to make sure your pages have the proper impact on your readers, you need a partner. WebFX can help you turn any of the pages listed above into tools that drive revenue for your business.  

When you choose our web design and copywriting services, you get custom, optimized content on your site to inform, and convert your target audience. 

Together, we’ll create a website you and your visitors will love. Request a free proposal today, or give us a call at 888-601-5359 to learn what pages your website needs!

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