Market Research Analyst

Are you interested in working on the WebFX digital marketing team? Then we're interested in you! Check out this page to learn more about being a Market Research Analyst.

The position at a glance:

  • Location: Harrisburg
  • Type: Full Time
  • Compensation: $36k to $41k (potentially higher based on work experience)

If you think you're a good fit, fill out an application form below!

What We're Looking For

Desired Education

Bachelor's Degree in Marketing, Advertising, Business, Business Information System, Management of Information Systems, or Statistics (GPA above a 3.4)

General Knowledge

  • Demonstrated ability to interpret business analytics
  • Strong data analysis skills
  • Solid Understanding of the Internet
  • General knowledge of SEO
  • General knowledge of Google Analytics and Google AdWords
  • General knowledge of HTML


Minimum of 1 year experience in a Market Research or Business Analyst role, or minimum of 2 years experience in the marketing industry


  • Capable of working concurrently on several projects
  • Excellent organizational skills and attention to detail
  • Excellent time/project management skills
  • Demonstrated ability to make decisions based on data (strong analytical skills)
  • Passion for research and deep-diving into business analytics

What You'll Do


  • Gather and analyze campaign data
  • Consult with clients about their business goals and propose solutions and strategies that meet their needs
  • Analyze competitors’ websites and online marketing initiatives
  • Perform industry analysis and forecasting of trends
  • Interpret web analytics, demographic data, market research, and buyer behaviors
  • Optimizing client websites for search engines (on-page SEO)
  • Create and manage all aspects of SEO, PPC, and paid search ad campaigns for clients
  • Prepare monthly digital marketing campaign and ROI reports
  • Correct technical issues on the backend of website
  • Direct the design of web pages and develop web content, assuring that content is consistent with standards and up to date, and assuring that all web functionality is operating properly

Percentage Breakdown

  • 5% analyzing clients’ competitors
  • 10% writing ad copy, emails, etc.
  • 10% working in the backend of websites/fixing technical issues
  • 10% creating revenue, ROI and traffic reports for client campaigns
  • 10% managing client projects and ad campaigns
  • 15% performing industry, demographic and market research, and trend forecasting
  • 20% client strategy and analytics
  • 20% client interaction- phone calls, emails, in-person meetings
  • Note: The Business Analyst is a client-facing position


  • Our “Bootcamp” web marketing training program will be provided for new WebFX “family members”.
  • On-site, state of the art training amenities to facilitate departmental trainings, trend watch reports, and monthly Lunch-and-Learns

What You'll Get

Opportunities for Growth

WebFX grew 250%+ over the past 3 years, and merit-based promotional opportunities are abundant for new family members who meet or exceed position performance metrics.

Potential Promotional Path for Market Research Analyst:

  • Digital Marketing Research Consultant
  • Director of Digital Marketing
  • Sr. Digital Marketing Research Consultant


$36k to $41k (potentially higher based on work experience)

  • GPA 3.8+ : add up to $3k to high range
  • Elite college or university & graduation with high honors: Add $3.5k-$5k to high range

Candidates interested in the Market Research Analyst position may also have interest in:

digital marketing, online marketing, paid advertising, search marketing, inbound marketing, web marketing, social media, content marketing, PPC, SEO, SEM, blogging, Facebook, customer service, writing, editing, research, communications, etc.

  • Flexible Schedule
  • Pet Friendly Office
  • Profit Sharing
  • Little Amps Coffee & Tea Bar
  • Yoga
  • On-site Fitness Center
  • 150% Company Match Of Personal Charity Donations
  • Supplemental Insurance
  • IRA With Company Matching
  • Generous Paid Time Off
  • Employee Wellness Program
  • FXLearns Library
  • Activity Groups
  • Humanitarian Trips
  • Health/Vision/Dental Coverage
  • New Parent Support
  • Casual Dress Code
  • Home Buyer Program
  • Personal Desk Fund
  • Green Commute Benefits
  • Pawternity Leave

Apply for this position

Refer a new employee to WebFX & you could earn $500!*

To receive the bonus, just follow these steps:

  • Refer a job candidate by generating a referral link you send to your friends & post on your Facebook, Twitter, Blog, etc.
  • The candidate will need to submit their resume (via your referral link)
  • The candidate will then go through our hiring process.
  • If we hire them within 4 months of your referral, and they stick around, we'll send you a check for $500!*

Simple, right? So please, tell/post/tweet/blog to your friends about us. Get started by generating your referral link below using the referral URL tracking generator:

*The referrer will receive this bonus only after the new employee stays employed at WebFX for at least 90 days after his or her start date. The referrer is responsible for paying taxes on the referral bonus. Also, to qualify for the referral bonus, the successful candidate must have accepted our offer of employment within four months of your referral. In the event more than one person refers a successful candidate, we will award the referral bonus to the first referrer. The referrer must be an individual other than the applying job candidate.