In today’s online-centric world, a website is often the first place a consumer will interact with a company. A compelling web design strategy helps businesses, like motorcycle dealers, make a meaningful first impression, build trust, and even rank higher in the search engine results page (SERPs).
Since web design is so important, you may be wondering how you can improve the design of your motorcycle dealership’s website. In this guide, we’ll talk about the crucial areas of every website and offer some helpful tips and strategies you can use in your web design for your motorcycle dealership!
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6 tips for a successful website design
If you’re looking to create the ideal website design for your motorcycle dealership, check out these six strategies that will help you engage with your target audience.
1. Create an easy-to-use navigation system
Navigation is a crucial component of any successful website. Users need a way to explore and consume the information you’re presenting. You want visitors to be able to hop onto your website and find what they’re looking for right away, which will significantly reduce your bounce rates.
Whether they’re reading a blog post or just found your home page, a visitor’s ability to navigate your site should be effortless. Ensure your site has a clear navigation pattern, including critical elements like navigation menus in your header and footer, a search bar, and internal links throughout your content.
Remember to keep things simple and limit options so visitors don’t become confused or frustrated. Simple navigation is your best friend and will improve a user’s experience overall.
2. Keep your site simple and consistent
Of course, you want your site to look attractive. But you don’t want to overwhelm or bombard users with elements that don’t enhance their experience. Keeping your site neat and clean helps you to convey your messaging, whether you’re displaying the products you sell or promoting blog posts.
Consider the following tips and tricks for a simple web design:
- Use the same color scheme throughout, using no more than five colors.
- Limit your use of non-functional design elements.
- Implement a maximum of three legible fonts and three different sizes.
- Add images and visuals that add to your copy.
3. Make it responsive
We live in a multi-screen generation full of smartphones, tablets, laptops, and desktops. This diverse range of viewing possibilities means you need to create a website that adapts to each device, ensuring anyone can view your site at any time. In fact, a whopping 55% of the global web traffic is attributed to mobile users, making a responsive and mobile-friendly design more essential than ever.
Responsive web design allows you to create a single, comprehensive website that meets the needs of every device. Your images, copy, and other design elements should adapt to the user’s device, offering a streamlined experience that eliminates the need to scroll, zoom, or pan. Plus, it ensures your site is always operating at the highest resolution.
Your website is an extension of your motorcycle dealership, and you want to create a positive brand image for your potential customers. A user-friendly website can make your business stand out and look more professional while improving your user experience and rankings in the SERPs — it’s a win for everyone!
4. Focus content and design around your audience
The Internet comprises roughly 1.8 billion websites your audience can explore. To stand out, you want to ensure your site meets their needs and answers their questions. That’s why it’s crucial to identify your audience and what they’re looking for.
It may be helpful to split your audience into segments by demographics, such as age and occupation. A strategy based on creating valuable, relevant, and engaging content drives 63% of consumers to view a business more positively.
Populating your site with high-quality content will help you establish your authority as a dealer and build trust among your audience. While content isn’t directly linked to your site’s design, it significantly impacts your visitor’s experience interacting with your business.
5. Emphasize using a visual hierarchy
While a strong content marketing strategy is a must-have, a visual hierarchy is another valuable method to help you set yourself apart from your competitors. A visual hierarchy enables you to better arrange and organize your website in order of importance.
At a very basic level, a visual hierarchy swiftly communicates your site’s purpose to your audience, telling them why they’re here and what they can do next. It will make the important things big and bold, making them stand out with the hope of leading a visitor further down the sales funnel.
The goal of a hierarchy is to provide crucial knowledge in a clear, easy-to-read way that leaves an impression. It also makes your content easily scannable for users who need information quickly. Use white space, color schemes, sizing, position, contrast, and more.
Before you implement a visual hierarchy to your website, consider the following questions:
- What do you want your users to know?
- What action do you want your users to take?
- Where does a user’s eye go immediately?
6. Test your design
Once your design is complete and your site is populated with helpful information, it’s time to test it out and gather some feedback from unbiased sources. The reactions you receive from these users will tell you what’s working and what isn’t, allowing you to make changes to enhance your design’s effectiveness.
We’ll help you create a website that stands out.
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Your website’s design helps you attract more eyes to your motorcycle dealership. More eyes mean more customers, and more customers will give you the boost in sales you’re looking for.
WebFX is a digital marketing agency with more than 25 years of experience designing high-quality websites that drive results. Our team of over 500 specialists understands the ins and outs of creating a successful website and has helped our clients drive more than 7.8 million leads in the last five years.