There are more than 1.4 billion people on Facebook, and you can bet a lot of parents with young children are using it every day.
Facebook advertising for schools is one of the most competitive landscapes out there. That’s why Facebook is the perfect place to start reaching parents with potential children to enroll online. All you need is the right ad to attract new visitors to your site and convert them into clients.
In terms of placement, advertisements on Facebook are in the right sidebar or directly in the newsfeed. You can purchase this ad space, create the ad, set your budget, and target specific demographics using Facebook Ads to reach the people you want.
Let’s take a look at the different types of Facebook ads so you can determine which is best for your daycare. Keep reading to learn more or give us a call at 888-601-5359.
There are two places your Facebook ads can appear: the right-hand column or the newsfeed.
Right-hand column ads tend to be a bit more affordable, and they show up on the right side of the Facebook newsfeed.
Newsfeed ads, on the other hand, are prime real estate in Facebook ads. They typically get more attention than the right-hand column ads and cost more.
There are eight types of ads you can choose when you’re ready to create a Facebook ad:
Next, we’ll take a look at why Facebook ads are so critical for daycares.
Bill Craig WebFX President
There are a few reasons why schools should embrace Facebook ads:
Now, let’s talk about how you create the actual ads.
Now that you have a good idea about the different types of ads you can create, it’s time to create them. It’s not difficult to create Facebook ads for daycares, but you should follow these guidelines for maximum impact.
Insights is a free Facebook tool that allows you to learn about specific audiences before you spend your budget on them. It mines available Facebook data, locates your target market, and who likes your page.
Advertising on social media is all about the imagery. In fact, your ads can only contain 20% text. This means you should choose the most unique and interesting images that represent your daycare and relate to the marketing message you’re promoting.
A landing page makes sure people get exactly the information that they want after they click on your ad. That way, you have a great opportunity to educate the people who click to your site and encourage them to enroll their child or children.
Parents enrolling another one of their children and parents enrolling a child for the the first time aren’t the same demographics. To appeal to both of them, create ads that target the right people based on their needs and interests. Facebook lets you use different ads for the different audiences if you choose to do so. Or you can use the same ad for multiple audiences, if you want.
At WebFX, we have a full team of Facebook advertising experts who help our clients achieve their goals every day. Our team is dedicated to getting traffic and conversions to all of our clients, including your daycare. We want to make sure potential parents can find your school at any time so you can enroll and educate as many children as possible.
Contact us today to create your own unique Facebook advertising strategy!
Find out how WebFX can create an effective Internet marketing strategy for your website. Call 855-661-3350 or contact us online today for a free evaluation.