The Best Higher Education Marketing Agency: WebFX

Search engine optimization (SEO) is one of the best ways to drive interested students to your site. Start earning more qualified search traffic with a higher education SEO marketing company.

When you partner with WebFX, we tailor your SEO campaign to the specific needs of your institution to make your brand stand out from your competitors. We’ll work directly with you to leverage all the best SEO techniques like:

• Keyword research: We’ll help you research and optimize for relevant keywords that help you reach prospective students. Our team of experts will assist you in finding long-tail keywords, which contain three or more words, to help you reach more qualified prospects.
• Content marketing: We’ll help you create relevant content on topics your prospective students search. From topics covering financial aid to information about your campus, we’ll help you create content that informs your audience and makes them feel confident about your institution.
• Competitor and data analysis: We’ll walk you through analyzing your competitors and campaign metrics. Our team will use that data to help you optimize your higher education marketing strategy.
• Local SEO: We’ll help you optimize your local SEO strategy so you can reach local prospects interested in your school. We’ll help you optimize your strategy for local keywords to reach more prospects.

SEO is a great marketing tool because it helps higher education institutions reach prospective students. By optimizing your pages for search engines, you’ll appear in more appear propsective students’ searches and pulls those students into becoming your higher education institution’s new applicants.

Marketing for higher education is always better with a solid paid advertising strategy, so your ad appears at the top of search results.

When you need an extra boost in traffic to your website, rely on WebFX to help you build the perfect pay-per-click (PPC) campaign. Our PPC management services will help you target your important keywords with PPC ads so you can gain an edge over your competitors.

With PPC ads, you can easily reach people who are doing searches for specific programs, types of schools, and more.

Additionally, we’ll help you optimize your bid so you can get the most out of your advertising budget.

We’ll even help you craft the most engaging landing pages to help you appeal to prospective students and make the conversion process as painless as possible.

When looking for a good higher education digital marketing agency, social media advertising is a must.

Social media advertising allows higher education institutions to reach more prospective students. With 90% of young adults aged 18-29 on social media, these platforms are one of the best places to find your target audience.

Social media advertisements allow you to target prospective students who are looking for higher education institutions. These ads will help you reach prospects that haven’t discovered your institution yet. You’ll also build brand awareness and drive leads.

Social media agencies like WebFX know exactly how to target students through social media ads. From Facebook to Pinterest, WebFX can help you reach prospective students wherever they spend their time.

Partner with a social media agency to help your higher education institution:

• Boost brand awareness: Social media ads allow you to build easily brand awareness. You can target recent high school graduates and people interested in higher education in your location or across the globe.
• Increase prospective student engagement: With social media ads, you can invite your prospective students to follow your institution. You can then use the content you produce on social media to encourage your prospective students to engage and build a relationship with your brand.
• Showcase your programs: You can use social media ads to showcase the unique events, activities, and programs that your institution offers. These types of ads can help you pique the interest of your prospective students and push them to choose your institution over another.
• Drive applicants: Best of all, social media ads also help you earn more applicants at your school. Social media ads increase the number of prospective students who become aware and interested in your brand, which in turn boosts the number of enrollments you’ll receive from your social media advertising campaign.

Websites are a crucial element of marketing for higher education because it’s the primary resource for students to learn about your institution. Websites with good web design lead to more applicants.

As a full-service digital marketing agency, WebFX also offers web design services. We offer in-depth website analysis and management services, so your site will always be in tip-top shape.

We’ll help you smooth out all the kinks in your website, from mobile responsiveness to page speed optimization and security analysis, and help you give your students the experience they need to choose your institution.

Need a full website redesign? Our redesign services will help you build a new website that helps you obtain more prospects.

We also offer rapid web design services with our RainmakerFX package. Using customizable templates, we’ll build you an enrollment-driving website in just 30 days.

Email marketing for higher education is a great strategy to help you nurture prospects towards conversion. It’s a great way to reach students and provide them with valuable information. Emails are 76% of students’ preferred mode of communication for mobile.

As an email marketing agency, WebFX can help automate your email marketing campaign so you’re always delivering personalized emails with the information your prospective students need. You can remind them of application deadlines, send them more information about their program of interest, and more!

With our proprietary marketing platform, MarketingCloudFX, you’ll never have to worry about your email campaigns again. You’ll gain access to our email managing program, MyEmailFX, where you can craft emails perfect for your prospective students and automate your email strategy.

MyEmailFX also comes with real time data and statistics so you can always keep track of the number of prospective students who read and respond to your email marketing campaign.

Want to make the most impact with your prospective students? Sign up for our email newsletter design services!

Hear What It’s Like to Work With WebFX!

“Our account manager is professional, skilled, and wonderful to work with. She takes the time to get us up to speed on best practices and adjustments she recommends so that we can get the most out of our monthly investment.”

University