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The Best Higher Education Marketing Agency: WebFX

Digital marketing for higher education enables you to connect to prospective students interested in your institution. When done right, your higher education’s marketing strategy will build a solid base of enduring fans of your institution, driving people from prospective students to long-time alumni and investors who are proud of their alma mater.

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hours of education marketing experience

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education marketing experts on staff

Get a dedicated account manager backed by experts in SEO, PPC, and more!

500+ digital experts
Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Digital marketing for higher education from WebFX

Explore WebFX’s full-service higher education marketing services below:

Reviews icon with a star. Overview

Reviews icon with a star. Overview

So, what can your institution expect with digital marketing services from an expert like WebFX? As a full-service marketing company, you’ll get everything you need to prosper online, including the following services.

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SEO with magnifying glass icon. Search engine optimization (SEO) to help drive prospects to your institute’s website

SEO with magnifying glass icon. Search engine optimization (SEO) to help drive prospects to your institute’s website

SEO services is one of the best ways to drive interested students to your site. Start earning more qualified search traffic with a higher education SEO marketing company.

When you partner with WebFX, we tailor your SEO campaign to the specific needs of your institution to make your brand stand out from your competitors. We’ll work directly with you to leverage all the best SEO techniques like:

  • Keyword research: We’ll help you research and optimize for relevant keywords that help you reach prospective students. Our team of experts will assist you in finding long-tail keywords, which contain three or more words, to help you reach more qualified prospects.
  • Content marketing: We’ll help you create relevant content on topics your prospective students search. From topics covering financial aid to information about your campus, we’ll help you create content that informs your audience and makes them feel confident about your institution.
  • Competitor and data analysis: We’ll walk you through analyzing your competitors and campaign metrics. Our team will use that data to help you optimize your higher education marketing strategy.
  • Local SEO: We’ll help you optimize your local SEO strategy so you can reach local prospects interested in your school. We’ll help you optimize your strategy for local keywords to reach more prospects.

SEO is a great marketing tool because it helps higher education institutions reach prospective students. By optimizing your pages for search engines, you’ll appear in more appear propsective students’ searches and pulls those students into becoming your higher education institution’s new applicants.

Finger tapping buy icon. Pay-per-click (PPC) to boost prospective student leads

Finger tapping buy icon. Pay-per-click (PPC) to boost prospective student leads

Marketing for higher education is always better with a solid paid advertising strategy, so your ad appears at the top of search results.

When you need an extra boost in traffic to your website, rely on WebFX to help you build the perfect pay-per-click (PPC) campaign. Our PPC management services will help you target your important keywords with PPC ads so you can gain an edge over your competitors.

With PPC ads, you can easily reach people who are doing searches for specific programs, types of schools, and more.

Additionally, we’ll help you optimize your bid so you can get the most out of your advertising budget.

We’ll even help you craft the most engaging landing pages to help you appeal to prospective students and make the conversion process as painless as possible.

Like Icon with heart and a thumbs up. Social media advertising to help you engage prospective students

Like Icon with heart and a thumbs up. Social media advertising to help you engage prospective students

When looking for a good higher education digital marketing agency, social media advertising is a must.

Social media advertising allows higher education institutions to reach more prospective students. With 90% of young adults aged 18-29 on social media, these platforms are one of the best places to find your target audience.

Social media advertisements allow you to target prospective students who are looking for higher education institutions. These ads will help you reach prospects that haven’t discovered your institution yet. You’ll also build brand awareness and drive leads.

Social media agencies like WebFX know exactly how to target students through social media ads. From Facebook to Pinterest, WebFX can help you reach prospective students wherever they spend their time.

Partner with a social media agency to help your higher education institution:

  • Boost brand awareness: Social media ads allow you to build easily brand awareness. You can target recent high school graduates and people interested in higher education in your location or across the globe.
  • Increase prospective student engagement: With social media ads, you can invite your prospective students to follow your institution. You can then use the content you produce on social media to encourage your prospective students to engage and build a relationship with your brand.
  • Showcase your programs: You can use social media ads to showcase the unique events, activities, and programs that your institution offers. These types of ads can help you pique the interest of your prospective students and push them to choose your institution over another.
  • Drive applicants: Best of all, social media ads also help you earn more applicants at your school. Social media ads increase the number of prospective students who become aware and interested in your brand, which in turn boosts the number of enrollments you’ll receive from your social media advertising campaign.

Paintbrush Icon. Web design to help you set a positive first impression with prospects

Paintbrush Icon. Web design to help you set a positive first impression with prospects

Websites are a crucial element of marketing for higher education because it’s the primary resource for students to learn about your institution. Websites with good web design lead to more applicants.

As a full-service digital marketing agency, WebFX also offers web design services. We offer in-depth website analysis and management services, so your site will always be in tip-top shape.

We’ll help you smooth out all the kinks in your website, from mobile responsiveness to page speed optimization and security analysis, and help you give your students the experience they need to choose your institution.

Need a full website redesign? Our redesign services will help you build a new website that helps you obtain more prospects.

We also offer rapid web design services with our RainmakerFX package. Using customizable templates, we’ll build you an enrollment-driving website in just 30 days.

Email icon. Email marketing to showcase your institution

Email icon. Email marketing to showcase your institution

Email marketing for higher education is a great strategy to help you nurture prospects towards conversion. It’s a great way to reach students and provide them with valuable information. Emails are 76% of students’ preferred mode of communication for mobile.

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As an email marketing agency, WebFX can help automate your email marketing campaign so you’re always delivering personalized emails with the information your prospective students need. You can remind them of application deadlines, send them more information about their program of interest, and more!

With our proprietary marketing platform, MarketingCloudFX, you’ll never have to worry about your email campaigns again. You’ll gain access to our email managing program, MyEmailFX, where you can craft emails perfect for your prospective students and automate your email strategy.

MyEmailFX also comes with real time data and statistics so you can always keep track of the number of prospective students who read and respond to your email marketing campaign.

Want to make the most impact with your prospective students? Sign up for our email newsletter design services!

Hear What It’s Like to Work With WebFX!

Five gold stars

“Our account manager is professional, skilled, and wonderful to work with. She takes the time to get us up to speed on best practices and adjustments she recommends so that we can get the most out of our monthly investment.”


Read WebFX reviews on G2

Custom higher education marketing plans

Learn how our higher education marketing agency creates custom solutions for your business.

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Starting at

$3,000 / month

How we determine pricing

Accounts icon with person icon and writing above it. Discuss your business goals

We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a digital marketing plan that works toward your goals.

research icon with magnifying glass. Analyze your market

We’ll do a deep dive into your competition — both as a business and within marketing, specifically — to determine the best action plan.

Planning icon with arrow pointing at an x. Review your strategic objectives

What key objectives are on your roadmap? Increase site traffic? Boost your online visibility and brand awareness? We’ll create a plan that aligns perfectly.


  • Expert advice on-demand from a team of over 500 strategists
  • Data-backed campaign optimizations and improvements
  • AI-powered strategy recommendations
  • Closed-loop ROI and customer journey tracking
  • Access to our in-house revenue acceleration platform, MarketingCloudFX
  • Nutshell CRM access
  • Marketing and sales data unification
  • Monthly campaign measurement, analysis, and revenue reporting
  • In-depth competitor and industry research
  • Continuous strategy management and improvement

Earn a 20% greater ROI with education marketing experts

Get more than a marketing expert, get a marketing expert in higher education. With WebFX, you’ll receive a dedicated team in education marketing, helping your school increase its marketing ROI by 20% or more.

  1. Graduate schools
  2. Research universities
  3. Adult education programs
  4. Distance learning and online degree programs

Explore our education case studies

Read our case studies for a more in-depth look at our results.



Decrease in cost per lead

Cross Keys Village


Increase in conversions

Hurst Pediatric Dentistry


Increase in leads



Get a free proposal

Solving key challenges for education institutions

We’re not driving enough traffic to our school’s website

Need to get more prospective students or even alumni to visit your website? Our team will help you increase your website’s rankings in the search results when potential students search for your courses online, alumni look for the latest news, and more.

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We’re opening a new campus

Set your new campus (or even program!) for success with revenue-driving digital marketing strategies that boost your new school’s online visibility and spread the word so you can fill your building with new students.

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We’re not attracting new students

Need to grow enrollment rates? Get access to highly targeted advertising campaigns and effective marketing strategies that reach your target audience where they spend their time online and encourage them to become students.

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We’re struggling to secure funding

Not securing enough funding from alumni or donors? Our experts can help get your school in front of prospective donors’ eyes so you can secure the funding you need to run your school and classes.

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Hear from our clients

Drive a higher ROI

WebFX has done an amazing job addressing all our digital marketing needs. They’ve discovered new opportunities for us to expand into new markets and helped promote our products, schools, and curriculum online.

10Xmore ROI

Drive more web traffic

“Working with WebFX is, in a word, inspiring. We get energized every time we engage with their team or tools.”

2Xmore traffic and leads